ON24
ON24 is an enterprise webinar and virtual events platform that uses interactive experiences and AI-driven analytics to help you generate high-quality leads and drive measurable revenue growth.
Panopto
Panopto is a secure video management platform that allows you to capture, manage, and share searchable video content for corporate training and higher education learning environments.
Quick Comparison
| Feature | ON24 | Panopto |
|---|---|---|
| Website | on24.com | panopto.com |
| Pricing Model | Custom | Freemium |
| Starting Price | Custom Pricing | Free |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 1998 | 2007 |
| Headquarters | San Francisco, USA | Seattle, USA |
Overview
ON24
ON24 helps you transform traditional webinars into engaging, interactive digital experiences that capture deep buyer insights. Instead of one-way presentations, you can create branded environments where your audience interacts with polls, resources, and live Q&A. This data flows directly into your CRM, allowing your sales team to identify the most interested prospects based on their actual behavior during your events.
You can manage your entire digital engagement strategy from a single dashboard, including live webinars, on-demand content hubs, and personalized landing pages. The platform is built for scale and security, making it a go-to choice for mid-market and enterprise companies in heavily regulated industries like life sciences, financial services, and technology. By moving beyond simple video streaming, you turn every digital interaction into a data-driven opportunity to accelerate your sales cycle.
Panopto
Panopto provides you with a centralized, secure library for all your organization's video assets. You can record presentations, lectures, and demonstrations from any device and automatically upload them to a searchable portal. The platform solves the problem of 'lost' knowledge by indexing every word spoken or shown on screen, allowing you to find specific moments in a video instantly.
You can integrate the software directly into your existing learning management system or collaboration tools like Microsoft Teams and Zoom. Whether you are onboarding new employees or delivering remote coursework, the platform ensures your viewers have a consistent, high-quality playback experience on any device. It scales to support global enterprises and large universities while maintaining strict security and access controls.
Overview
ON24 Features
- Interactive Webinars Engage your audience with over 20 interactive widgets including live polls, surveys, and resource downloads to keep them focused.
- On-Demand Content Hubs Create Netflix-style content libraries where your prospects can browse and watch your recorded webinars and videos at their own pace.
- AI-Powered Analytics Track every click and interaction to generate a unique engagement score for every attendee so you know who to call first.
- Personalized Landing Pages Build custom, branded registration pages and content experiences tailored to specific industries or account segments without needing any code.
- Breakout Rooms Move your audience from a large presentation into smaller, collaborative video groups for networking, workshops, or deep-dive technical discussions.
- Automated Captioning Reach a global audience instantly with real-time AI captioning and translation in over 60 languages during your live events.
Panopto Features
- Smart Search. Find any word spoken or shown on screen across your entire video library to jump exactly to the moment you need.
- Multi-Source Recording. Capture multiple video feeds simultaneously, including your screen, webcam, and document cameras, for a comprehensive viewing experience.
- Automated Captioning. Generate machine-transcribed captions automatically to improve accessibility and ensure your content meets global compliance standards.
- Interactive Quizzing. Insert knowledge checks directly into your videos to engage your audience and track their understanding of the material.
- In-Browser Editing. Trim your videos and manage metadata directly in your web browser without needing to download expensive editing software.
- Detailed Analytics. Monitor viewer engagement and drop-off rates to understand which parts of your content are most effective for your audience.
Pricing Comparison
ON24 Pricing
Panopto Pricing
- 5 hours of video storage
- 100 hours of streaming per month
- Smart Search capabilities
- Mobile app access
- Basic recording tools
- Everything in Free, plus:
- 50 hours of video storage
- Unlimited streaming
- One-on-one ticket support
- Advanced editing tools
- Additional storage options
Pros & Cons
ON24
Pros
- Unmatched level of audience engagement tools and widgets
- Deep integration with major CRM and marketing automation platforms
- Highly customizable branding for a professional look and feel
- Excellent stability for large-scale enterprise events with thousands of attendees
Cons
- Higher price point compared to basic webinar tools
- Steeper learning curve due to the extensive feature set
- Setup process for complex events can be time-consuming
Panopto
Pros
- Exceptional search functionality for finding specific video content
- Reliable integration with major learning management systems
- Easy-to-use recording interface for non-technical users
- Robust security and permission settings for private content
Cons
- The built-in video editor lacks advanced creative features
- User interface can feel dated compared to modern apps
- Initial setup and configuration requires significant IT involvement