Postal
Postal is an offline engagement platform that helps you automate the sending of personalized gifts, direct mail, and branded swag to drive better response rates and build stronger business relationships.
RollWorks
RollWorks is an account-based marketing platform that helps B2B marketing and sales teams identify target accounts, engage decision-makers across channels, and measure the impact of their revenue-generating campaigns.
Quick Comparison
| Feature | Postal | RollWorks |
|---|---|---|
| Website | postal.com | rollworks.com |
| Pricing Model | Subscription | Custom |
| Starting Price | Custom Pricing | Custom Pricing |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2019 | 2017 |
| Headquarters | San Luis Obispo, USA | San Francisco, USA |
Overview
Postal
Postal is an offline engagement platform designed to help you break through the digital noise by sending physical items as easily as you send emails. You can manage your entire direct mail, corporate gifting, and branded swag strategy from a single interface. By integrating physical touchpoints into your existing sales and marketing stacks, you create memorable experiences that help book more meetings and close deals faster.
The platform provides a global marketplace where you can source everything from local treats to high-end electronics. You can automate gift-sending based on CRM triggers, track the ROI of every package sent, and manage your inventory in real-time. It is built for sales, marketing, and customer success teams at mid-market and enterprise companies who want to scale their personalized outreach without the manual logistics headache.
RollWorks
RollWorks helps you simplify your B2B marketing by focusing your efforts on the accounts most likely to close. You can identify your ideal customer profile using machine learning and data from a database of over 20 million companies. Once you have your target list, the platform allows you to run cross-channel digital ads and automated sales emails to reach the right decision-makers at those specific organizations.
The platform bridges the gap between your marketing and sales teams by providing shared insights into account engagement. You can track which high-value prospects are visiting your site and prioritize your sales outreach based on real-time intent signals. It integrates directly with your existing CRM to ensure your data stays synchronized and your reporting remains accurate across the entire customer journey.
Overview
Postal Features
- Global Marketplace Browse thousands of curated items including perishable goods, gift cards, and premium branded merchandise from vendors worldwide.
- Automated Direct Mail Trigger physical mailers and gifts automatically based on specific actions your prospects take within your CRM or marketing tools.
- Branded Swag Management Store your custom branded gear in Postal warehouses and ship items individually to employees or prospects whenever you need them.
- Postal Anywhere Send gifts directly from your browser, email inbox, or LinkedIn profile using a simple Chrome extension for instant outreach.
- Concierge Services Work with dedicated experts to source custom items, build unique kits, and manage complex high-volume gifting campaigns.
- ROI Reporting Track exactly how your offline spend converts into pipeline and revenue with detailed analytics and CRM attribution.
RollWorks Features
- Identification Engine. Find your next best customers by searching a database of millions of companies to build your ideal account list.
- Account Intent Data. See which companies are actively researching your solution so you can reach out exactly when they are ready to buy.
- Cross-Channel Ads. Run targeted display and social media ads specifically for the decision-makers at your high-priority target accounts.
- Sales Insights. Give your sales team daily alerts about account activity so they know exactly who to call and when.
- Automated Sequences. Send personalized email follow-ups to prospects automatically based on how they interact with your marketing campaigns.
- Account-Based Reporting. Measure your success at the account level rather than just tracking individual clicks or disconnected lead forms.
Pricing Comparison
Postal Pricing
RollWorks Pricing
Pros & Cons
Postal
Pros
- Extensive marketplace with high-quality local gift options
- Deep integrations with Salesforce and HubSpot workflows
- Saves hours of manual packing and shipping time
- Easy for sales reps to send gifts quickly
- Excellent tracking for delivery and gift redemption
Cons
- Platform interface can feel slow during high-volume periods
- International shipping costs and taxes can be high
- Learning curve for setting up complex automated triggers
RollWorks
Pros
- Excellent integration with Salesforce and HubSpot CRMs
- Highly accurate account-level intent and identification data
- Easy to set up and launch targeted ad campaigns
- Responsive customer success team for campaign optimization
Cons
- Reporting interface can feel complex for new users
- Ad spend requirements may be high for small budgets
- Limited native social integrations beyond LinkedIn and Facebook