Pendo
Pendo is a comprehensive product experience platform that helps you track user behavior, deliver in-app guidance, and gather feedback to build software that your customers actually love using.
UserGuiding
UserGuiding is a no-code user onboarding platform that helps you create interactive product tours, checklists, and resource centers to improve user activation and retention rates.
Quick Comparison
| Feature | Pendo | UserGuiding |
|---|---|---|
| Website | pendo.io | userguiding.com |
| Pricing Model | Freemium | Subscription |
| Starting Price | Free | $89/month |
| FREE Trial | ✘ No free trial | ✓ 14 days free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2013 | 2018 |
| Headquarters | Raleigh, USA | San Francisco, USA |
Overview
Pendo
Pendo helps you understand exactly how customers interact with your software so you can make data-driven decisions. You can track every click and navigation path without requiring manual coding or engineering resources. This deep visibility allows you to identify where users get stuck, which features they ignore, and what drives long-term retention across your web and mobile applications.
Beyond just analytics, you can take immediate action by deploying in-app walkthroughs and targeted announcements to guide users through complex workflows. By combining usage data with direct user feedback and sentiment polling, you create a complete picture of the product experience. This enables your product, success, and marketing teams to increase feature adoption and reduce churn through personalized, automated communication.
UserGuiding
UserGuiding helps you build interactive product walkthroughs and onboarding flows without writing a single line of code. You can guide your new users through your interface using step-by-step highlights, tooltips, and modals that trigger based on their behavior. This approach ensures your customers find value in your software immediately, reducing the burden on your support team and preventing early churn.
Beyond simple tours, you can implement onboarding checklists to gamify the learning process and resource centers to provide self-service help directly within your app. The platform also includes built-in analytics so you can track how users interact with your guides and identify where they get stuck. It is designed for product managers, marketers, and customer success teams at SaaS companies of all sizes who need to move fast and iterate on their user experience.
Overview
Pendo Features
- Retroactive Analytics Track every user action automatically from day one without needing to write custom code or tag individual elements.
- In-App Guides Create walkthroughs, tooltips, and banners to onboard new users and highlight new features without waiting for development cycles.
- Sentiment Tracking Launch NPS surveys and polls directly inside your application to capture user feedback while the experience is top-of-mind.
- Product Roadmapping Connect user feedback and usage data to your product strategy to prioritize the features that drive the most value.
- Session Replay Watch visual reconstructions of user journeys to see exactly where people struggle or encounter friction within your interface.
- Cross-App Analytics Monitor how users move across your entire portfolio of web and mobile applications to understand the total customer journey.
UserGuiding Features
- Interactive Guides. Create step-by-step product tours that highlight specific elements of your interface to lead users to their 'aha' moment.
- Onboarding Checklists. Give your users a clear sense of progress by grouping essential tasks into a checklist that rewards completion.
- Resource Centers. Build an in-app help hub where users can search your knowledge base or trigger guides without leaving the page.
- User Segmentation. Target specific groups of users based on their attributes or behavior to ensure they only see relevant onboarding content.
- NPS & Surveys. Collect feedback directly inside your application using Net Promoter Score surveys to measure customer satisfaction in real-time.
- No-Code Editor. Design and deploy your guides using a simple point-and-click browser extension that requires zero technical or coding skills.
Pricing Comparison
Pendo Pricing
- Up to 500 monthly active users
- Basic product analytics
- In-app guides and walkthroughs
- NPS surveys and polling
- Roadmap visualization tools
- Everything in Free, plus:
- Unlimited monthly active users
- Advanced segmentation and targeting
- Resource center for user help
- Detailed sentiment analysis
- Standard integrations
UserGuiding Pricing
- Up to 2,500 Monthly Active Users
- Unlimited guides and hotspots
- User segmentation
- Email and chat support
- UserGuiding branding removed
- Google Analytics integration
- Everything in Basic, plus:
- Up to 20,000 Monthly Active Users
- Unlimited guides and checklists
- Resource centers
- NPS surveys
- Dedicated success manager
Pros & Cons
Pendo
Pros
- Codeless tracking makes setup fast for non-technical teams
- Powerful in-app messaging improves user onboarding significantly
- Retroactive data allows you to see past user behavior
- Combines quantitative and qualitative data in one place
Cons
- Initial setup requires technical help for data mapping
- Pricing scales quickly and can become very expensive
- Steep learning curve for advanced reporting features
- In-app guides can occasionally conflict with site CSS
UserGuiding
Pros
- Extremely easy to set up without developer help
- Highly responsive and helpful customer support team
- Clean and intuitive user interface for builders
- Great value for money compared to enterprise rivals
- Flexible segmentation for personalized user experiences
Cons
- Limited design customization for complex UI elements
- Analytics dashboard could provide deeper behavioral insights
- Chrome extension occasionally glitches on certain web frameworks