Certn
Certn provides fast and compliant background screening solutions that help you hire qualified candidates quickly through a mobile-friendly platform and automated global identity verification technology.
Persona
Persona is a unified identity infrastructure platform that helps you automate identity verification, KYC/AML compliance, and fraud prevention through customizable workflows and global document support.
Quick Comparison
| Feature | Certn | Persona |
|---|---|---|
| Website | certn.co | persona.com |
| Pricing Model | Custom | Freemium |
| Starting Price | Custom Pricing | Free |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2016 | 2018 |
| Headquarters | Victoria, Canada | San Francisco, USA |
Overview
Certn
Certn is a modern background screening platform designed to speed up your hiring process without sacrificing compliance. You can manage everything from criminal record checks and credit reports to employment and education verifications through a single, intuitive dashboard. The platform uses automated workflows to send screening requests directly to candidates, who can complete their information on any mobile device in minutes.
By automating the data collection and verification process, you reduce manual entry errors and significantly cut down on turnaround times. Whether you are a small business hiring your first employee or a global enterprise managing thousands of monthly screens, the software scales to meet your volume. It integrates directly with your existing applicant tracking systems to keep your recruitment workflow centralized and efficient.
Persona
Persona provides you with a flexible identity infrastructure to verify users and manage compliance globally. Instead of using fragmented tools, you can handle everything from automated document verification and biometric lookups to manual reviews within a single dashboard. You can build custom verification flows that match your brand and adjust friction levels based on the perceived risk of each user interaction.
The platform helps you stay compliant with KYC, KYB, and AML regulations across different regions without writing extensive code. You can automate your decision-making processes using their powerful workflow engine, which connects identity data to your existing business logic. It is designed to scale with your growth, supporting businesses from early-stage startups to large global enterprises across fintech, marketplace, and gaming sectors.
Overview
Certn Features
- Global Criminal Checks Access real-time criminal record data from over 200 countries to ensure your workplace remains safe and compliant.
- OneID Verification Verify candidate identities instantly using facial recognition and AI-powered document analysis to prevent application fraud.
- Mobile-First Experience Provide your candidates with a seamless mobile interface where they can upload documents and sign consents on the go.
- ATS Integrations Connect your screening process to tools like Greenhouse or Lever to initiate checks directly from your recruiting pipeline.
- Credit & Financial Reports Pull comprehensive credit histories and financial summaries to assess the fiscal responsibility of your potential hires.
- Automated Reference Checks Send automated surveys to references and receive structured feedback reports without playing phone tag for days.
Persona Features
- Dynamic Flow Builder. Create custom verification experiences that adapt in real-time based on a user's risk profile and geographic location.
- Automated KYC/AML. Run instant checks against global watchlists and PEP databases to ensure you remain compliant with evolving financial regulations.
- Biometric Verification. Verify identities using advanced facial recognition and liveness detection to prevent sophisticated spoofing and presentation attacks.
- Document Authentication. Scan and verify thousands of government-issued IDs from over 200 countries with automated extraction and forgery detection.
- Graph Visualization. Uncover sophisticated fraud rings by visualizing connections between different accounts, devices, and shared identity attributes.
- Case Management. Streamline your manual review process with a centralized dashboard where your team can investigate suspicious flags efficiently.
Pricing Comparison
Certn Pricing
Persona Pricing
- Up to 500 total inquiries
- Government ID verification
- Selfie liveness checks
- Basic dashboard access
- Standard email support
- Everything in Free, plus:
- Custom branded themes
- Advanced workflow automation
- Continuous monitoring
- Database and PEP/Watchlist checks
- API and Webhook access
Pros & Cons
Certn
Pros
- Fastest turnaround times for international background checks
- Excellent mobile experience for candidate data entry
- Clean and modern user interface is easy to navigate
- Responsive customer support team helps resolve issues quickly
Cons
- Occasional delays with specific international jurisdictions
- Integration setup can be complex for custom workflows
- Pricing can fluctuate based on third-party court fees
Persona
Pros
- Highly customizable workflows tailored to specific user segments
- Intuitive dashboard makes manual reviews much faster
- Excellent documentation simplifies the technical integration process
- Reliable automated document extraction reduces user friction
- Responsive support team helps with complex compliance configurations
Cons
- Pricing can become complex as you add modules
- Steep learning curve for advanced workflow logic
- Initial configuration requires significant time for best results