Persona
Persona is a unified identity infrastructure platform that helps you automate identity verification, KYC/AML compliance, and fraud prevention through customizable workflows and global document support.
Sterling
Sterling provides comprehensive background screening and identity verification services to help you build a foundation of trust and safety for your global workforce and customers.
Quick Comparison
| Feature | Persona | Sterling |
|---|---|---|
| Website | persona.com | sterlingcheck.com |
| Pricing Model | Freemium | Custom |
| Starting Price | Free | Custom Pricing |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2018 | 1975 |
| Headquarters | San Francisco, USA | New York, USA |
Overview
Persona
Persona provides you with a flexible identity infrastructure to verify users and manage compliance globally. Instead of using fragmented tools, you can handle everything from automated document verification and biometric lookups to manual reviews within a single dashboard. You can build custom verification flows that match your brand and adjust friction levels based on the perceived risk of each user interaction.
The platform helps you stay compliant with KYC, KYB, and AML regulations across different regions without writing extensive code. You can automate your decision-making processes using their powerful workflow engine, which connects identity data to your existing business logic. It is designed to scale with your growth, supporting businesses from early-stage startups to large global enterprises across fintech, marketplace, and gaming sectors.
Sterling
Sterling helps you hire with confidence by providing fast and reliable background screening and identity verification. You can streamline your entire hiring process, from criminal record checks and employment verification to drug and health screening. The platform is designed to integrate directly into your existing HR tech stack, allowing you to manage candidates globally while maintaining compliance with local regulations.
You can reduce manual paperwork and speed up your time-to-hire using their mobile-first candidate experience. Whether you are a small business making your first hire or a global enterprise managing thousands of employees, the software provides the tools you need to verify identities and maintain a safe workplace. By automating the collection of candidate data, you can focus on making better hiring decisions rather than chasing documentation.
Overview
Persona Features
- Dynamic Flow Builder Create custom verification experiences that adapt in real-time based on a user's risk profile and geographic location.
- Automated KYC/AML Run instant checks against global watchlists and PEP databases to ensure you remain compliant with evolving financial regulations.
- Biometric Verification Verify identities using advanced facial recognition and liveness detection to prevent sophisticated spoofing and presentation attacks.
- Document Authentication Scan and verify thousands of government-issued IDs from over 200 countries with automated extraction and forgery detection.
- Graph Visualization Uncover sophisticated fraud rings by visualizing connections between different accounts, devices, and shared identity attributes.
- Case Management Streamline your manual review process with a centralized dashboard where your team can investigate suspicious flags efficiently.
Sterling Features
- Criminal Background Checks. Access automated searches of national and local criminal databases to identify potential risks before you extend a job offer.
- Identity Verification. Verify candidate identities in real-time using biometric technology and government-issued ID scanning to prevent sophisticated identity fraud.
- Employment Verification. Confirm your candidate's professional history and education credentials automatically to ensure they have the experience they claim.
- Drug and Health Screening. Manage employee drug testing and occupational health screenings through a massive network of collection sites with digital results.
- Mobile Candidate Hub. Give your candidates a mobile-friendly way to submit information and track their screening status from any device.
- Global Compliance Tools. Stay compliant with built-in tools that adapt to local privacy laws and industry-specific regulations across different countries.
Pricing Comparison
Persona Pricing
- Up to 500 total inquiries
- Government ID verification
- Selfie liveness checks
- Basic dashboard access
- Standard email support
- Everything in Free, plus:
- Custom branded themes
- Advanced workflow automation
- Continuous monitoring
- Database and PEP/Watchlist checks
- API and Webhook access
Sterling Pricing
Pros & Cons
Persona
Pros
- Highly customizable workflows tailored to specific user segments
- Intuitive dashboard makes manual reviews much faster
- Excellent documentation simplifies the technical integration process
- Reliable automated document extraction reduces user friction
- Responsive support team helps with complex compliance configurations
Cons
- Pricing can become complex as you add modules
- Steep learning curve for advanced workflow logic
- Initial configuration requires significant time for best results
Sterling
Pros
- Extensive global reach for international background checks
- Seamless integration with popular applicant tracking systems
- User-friendly interface for both recruiters and candidates
- Comprehensive reporting that simplifies compliance audits
Cons
- Turnaround times can vary by jurisdiction
- Customer support response times can be slow
- Pricing structure is complex for smaller organizations