AdRoll
AdRoll is a comprehensive digital marketing platform providing unified advertising and email tools to help e-commerce brands attract new customers and turn past visitors into loyal repeat buyers.
Postal
Postal is an offline engagement platform that helps you automate the sending of personalized gifts, direct mail, and branded swag to drive better response rates and build stronger business relationships.
Quick Comparison
| Feature | AdRoll | Postal |
|---|---|---|
| Website | adroll.com | postal.com |
| Pricing Model | Freemium | Subscription |
| Starting Price | Free | Custom Pricing |
| FREE Trial | ✓ 30 days free trial | ✘ No free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2007 | 2019 |
| Headquarters | San Francisco, USA | San Luis Obispo, USA |
Overview
AdRoll
AdRoll gives you a single platform to manage your display ads, social media campaigns, and email marketing. Instead of jumping between different dashboards, you can launch retargeting ads across Google, Facebook, and Instagram while simultaneously sending automated recovery emails to shoppers who left items in their carts.
You can easily track how your cross-channel efforts work together to drive sales using centralized attribution reporting. The platform is specifically designed for growing e-commerce brands that need to automate their customer acquisition and retention without managing a dozen different tools. It integrates directly with major online store builders like Shopify and WooCommerce to sync your product catalog instantly.
Postal
Postal is an offline engagement platform designed to help you break through the digital noise by sending physical items as easily as you send emails. You can manage your entire direct mail, corporate gifting, and branded swag strategy from a single interface. By integrating physical touchpoints into your existing sales and marketing stacks, you create memorable experiences that help book more meetings and close deals faster.
The platform provides a global marketplace where you can source everything from local treats to high-end electronics. You can automate gift-sending based on CRM triggers, track the ROI of every package sent, and manage your inventory in real-time. It is built for sales, marketing, and customer success teams at mid-market and enterprise companies who want to scale their personalized outreach without the manual logistics headache.
Overview
AdRoll Features
- Cross-Channel Retargeting Bring back lost visitors by showing personalized ads across millions of websites and social media platforms they visit next.
- Brand Awareness Ads Reach new potential customers who look like your existing buyers using advanced demographic and interest-based targeting.
- Email Automation Send triggered emails for abandoned carts or product recommendations that perfectly match the ads your customers see online.
- Unified Dashboard View all your campaign performance metrics in one place to see exactly which channels are driving the most revenue.
- Dynamic Creative Automatically generate ads that feature the exact products your visitors were just looking at on your website.
- Consent Management Stay compliant with privacy regulations like GDPR and CCPA using built-in tools to manage user data permissions.
Postal Features
- Global Marketplace. Browse thousands of curated items including perishable goods, gift cards, and premium branded merchandise from vendors worldwide.
- Automated Direct Mail. Trigger physical mailers and gifts automatically based on specific actions your prospects take within your CRM or marketing tools.
- Branded Swag Management. Store your custom branded gear in Postal warehouses and ship items individually to employees or prospects whenever you need them.
- Postal Anywhere. Send gifts directly from your browser, email inbox, or LinkedIn profile using a simple Chrome extension for instant outreach.
- Concierge Services. Work with dedicated experts to source custom items, build unique kits, and manage complex high-volume gifting campaigns.
- ROI Reporting. Track exactly how your offline spend converts into pipeline and revenue with detailed analytics and CRM attribution.
Pricing Comparison
AdRoll Pricing
- Pay-as-you-go ad spend
- Retargeting across web and social
- Brand awareness campaigns
- Standard reporting
- Email support
- Everything in Ads Only, plus:
- Up to 1,000 emails per month
- Automated email recipes
- Advanced social targeting
- Monthly ad credits included
- Priority customer support
Postal Pricing
Pros & Cons
AdRoll
Pros
- Centralized management for multiple ad networks
- Easy integration with Shopify and WooCommerce
- Highly effective dynamic retargeting capabilities
- User-friendly interface for non-technical marketers
- Consolidated reporting across web and social
Cons
- Attribution modeling can feel overly optimistic
- Customer support response times vary
- Limited customization for email templates
- Minimum spend requirements for some features
Postal
Pros
- Extensive marketplace with high-quality local gift options
- Deep integrations with Salesforce and HubSpot workflows
- Saves hours of manual packing and shipping time
- Easy for sales reps to send gifts quickly
- Excellent tracking for delivery and gift redemption
Cons
- Platform interface can feel slow during high-volume periods
- International shipping costs and taxes can be high
- Learning curve for setting up complex automated triggers