Lasso CRM
Lasso CRM is a specialized customer relationship management software designed specifically for new home builders, developers, and sales agencies to convert more prospects into homeowners through automated lead management.
Projul
Projul is a comprehensive construction management software designed to help residential contractors streamline project scheduling, lead management, estimating, and real-time communication to increase efficiency and profitability.
Quick Comparison
| Feature | Lasso CRM | Projul |
|---|---|---|
| Website | lassocrm.com | projul.com |
| Pricing Model | Custom | Subscription |
| Starting Price | Custom Pricing | $199/month |
| FREE Trial | ✘ No free trial | ✓ 0 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2003 | 2019 |
| Headquarters | Vancouver, Canada | Salt Lake City, USA |
Overview
Lasso CRM
Lasso CRM helps you manage the entire lifecycle of a new home sale, from the moment a lead registers on your website to the day they move in. Unlike general-purpose CRMs, this platform is built specifically for the real estate industry, meaning you get pre-configured workflows for high-volume sales environments. You can capture leads automatically from your website, third-party listing sites, and onsite kiosks to ensure no prospect falls through the cracks.
The software enables you to automate your follow-up processes with personalized email templates and scheduled touchpoints. You can also track inventory, manage contracts, and generate detailed sales reports to see exactly which marketing sources are driving your revenue. It simplifies the complex process of selling new construction by keeping your entire sales team synchronized on a single, industry-specific platform.
Projul
Projul provides a centralized hub for managing your entire construction business from the initial lead to the final invoice. You can move away from scattered spreadsheets and paper trails by using a tool built specifically for the unique demands of residential contracting. The platform focuses on high-visibility scheduling and rapid estimating, ensuring your team stays on the same page while you provide professional, fast responses to your clients.
You can track every project detail through a mobile-friendly interface that works as well in the field as it does in the office. By integrating your photos, files, and schedules into one map-based or list-based view, you eliminate the guesswork that often leads to costly delays. Whether you are a solo remodeler or a growing home building team, the software scales to help you close more deals and manage more jobs simultaneously.
Overview
Lasso CRM Features
- Lead Management Capture leads automatically from your website and listing services so you can respond to every inquiry instantly.
- Sales Automation Set up automated email workflows and follow-up reminders to keep your prospects engaged throughout their long buying journey.
- Inventory Tracking Monitor the status of every lot and floorplan in real-time to provide accurate availability to your potential buyers.
- Email Marketing Create and send professional mass emails to your entire database with built-in templates designed for real estate promotions.
- Reporting & Analytics Run detailed reports on traffic, sales velocity, and marketing ROI to make data-driven decisions for your communities.
- Mobile Access Access your prospect data and update lead status from the sales center or the field using any mobile device.
Projul Features
- Visual Project Scheduling. Manage your entire team and subcontractor schedule with a drag-and-drop Gantt chart that updates everyone in real-time.
- Lead & CRM Tracking. Organize your sales pipeline and track every prospect interaction so you never miss a follow-up or a potential contract.
- Instant Estimating. Create professional, branded estimates in minutes using pre-built templates and send them directly to clients for digital signature.
- Mobile Field App. Upload job site photos, log daily notes, and track time directly from your phone while working in the field.
- Map-Based Management. View all your active projects on a live map to optimize travel routes and see exactly where your crews are.
- Integrated Invoicing. Convert approved estimates into invoices with one click and accept online payments to get your team paid faster.
Pricing Comparison
Lasso CRM Pricing
Projul Pricing
- Up to 3 users
- Project scheduling
- Lead management
- Estimating & Invoicing
- Mobile app access
- Photo & file storage
- Everything in Standard, plus:
- Up to 10 users
- Advanced reporting
- Time tracking
- QuickBooks integration
- Change order management
Pros & Cons
Lasso CRM
Pros
- Built specifically for new home sales workflows
- Excellent automated lead capture from listing sites
- Highly effective mass email and marketing tools
- Strong reporting on lead sources and conversions
- Responsive customer support team for technical help
Cons
- Interface feels dated compared to modern CRMs
- Learning curve for setting up complex workflows
- Limited customization options for specific niche needs
Projul
Pros
- Extremely intuitive interface that requires very little technical training
- Excellent customer support with fast response times for contractors
- Powerful scheduling tool that handles complex project dependencies easily
- Mobile app is reliable even in areas with poor reception
Cons
- Higher starting price point compared to basic task managers
- Limited third-party integrations outside of major accounting tools
- Learning curve for setting up complex estimating templates