ProMax
ProMax is a comprehensive dealer management software providing automotive retailers with integrated CRM, inventory management, credit reporting, and desking tools to streamline sales and improve dealership profitability.
Tekion
Tekion provides a cloud-native automotive retail platform that connects the entire vehicle journey by integrating dealer management, customer relationship management, and digital retail tools into one unified ecosystem.
Quick Comparison
| Feature | ProMax | Tekion |
|---|---|---|
| Website | promaxunlimited.com | tekion.com |
| Pricing Model | Custom | Custom |
| Starting Price | Custom Pricing | Custom Pricing |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 1994 | 2016 |
| Headquarters | Burnsville, USA | Pleasanton, USA |
Overview
ProMax
ProMax provides an all-in-one retail solution designed specifically for automotive dealerships to manage their entire sales lifecycle. You can handle everything from initial lead generation and credit app processing to inventory tracking and final desking without switching between multiple disconnected systems. It centralizes your customer data so your sales team can track follow-ups and close deals more efficiently.
The platform solves the common headache of fragmented dealership data by integrating front-end sales tools with back-end management features. You can monitor your inventory in real-time, run credit reports instantly, and create professional marketing campaigns based on actual customer buying habits. It is built to scale for single-point stores or large multi-franchise groups looking to increase their gross profit per unit.
Tekion
Tekion offers a comprehensive cloud-native platform designed to modernize how you run your automotive dealership. Instead of juggling disconnected legacy systems, you get a unified Automotive Retail Cloud that brings your sales, service, parts, and accounting departments into a single interface. This integration allows you to track every customer interaction from the first website visit to the final service appointment without losing data between departments.
You can manage your entire inventory, process digital deals, and handle service scheduling through a mobile-friendly environment that works on any device. The platform focuses on removing the friction typically found in car buying by providing your team with real-time data and AI-driven insights. Whether you operate a single rooftop or a large multi-franchise group, you can scale your operations and improve your margins through better visibility and faster transaction times.
Overview
ProMax Features
- Integrated Desking Compare multiple lease and finance options side-by-side to find the most profitable deal structure for your customers.
- Inventory Management Track your entire lot in real-time and automatically syndicate your vehicle listings to major third-party automotive marketplaces.
- Credit Reporting Access instant credit pulls from all three bureaus directly within the workflow to qualify your buyers immediately.
- Compliance Tools Automate your Red Flag and Risk-Based Pricing notices to ensure every deal meets federal and state regulatory requirements.
- Mobile CRM Scan driver's licenses and VINs from your phone to start deals right on the lot while talking to customers.
- Marketing Automation Send automated direct mail and email campaigns triggered by customer milestones like equity position or lease expiration.
Tekion Features
- Unified Retail Platform. Manage your entire dealership from a single login where sales, service, and accounting data flow together in real-time.
- Digital Retail Integration. Allow your customers to start their purchase online and finish in-store with perfectly synced deal data and pricing.
- Mobile Service Tooling. Equip your technicians and advisors with tablets to perform walk-arounds, take photos, and send digital estimates for instant approval.
- AI-Powered Analytics. Access predictive insights that help you optimize your inventory mix and identify high-probability sales leads automatically.
- Zero-Contact Service. Provide your customers with digital check-ins, automated status updates, and secure mobile payment options for a modern service experience.
- Real-Time Accounting. Eliminate month-end stress with automated financial reporting and real-time visibility into your dealership's cash flow and profitability.
Pricing Comparison
ProMax Pricing
Tekion Pricing
Pros & Cons
ProMax
Pros
- All-in-one functionality eliminates the need for multiple software subscriptions
- Robust desking features help maximize gross profit on every deal
- Direct integration with credit bureaus speeds up the qualification process
- Excellent data mining capabilities for identifying repeat sales opportunities
Cons
- Interface feels dated compared to modern consumer-grade software
- Initial setup and data migration can be time-consuming
- Steep learning curve for staff due to the deep feature set
Tekion
Pros
- Modern cloud-native interface is much faster than legacy systems
- Eliminates the need for multiple third-party software integrations
- Mobile-first design allows staff to work from anywhere
- Frequent software updates provide new features without manual installs
Cons
- Significant effort required for initial data migration
- Learning curve for staff accustomed to older legacy platforms
- Custom pricing requires a detailed sales consultation process