CDK Global
CDK Global provides integrated technology solutions and data insights to help automotive retailers manage every aspect of their dealership operations from sales and service to inventory and finance.
ProMax
ProMax is a comprehensive dealer management software providing automotive retailers with integrated CRM, inventory management, credit reporting, and desking tools to streamline sales and improve dealership profitability.
Quick Comparison
| Feature | CDK Global | ProMax |
|---|---|---|
| Website | cdkglobal.com | promaxunlimited.com |
| Pricing Model | Custom | Custom |
| Starting Price | Custom Pricing | Custom Pricing |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 1972 | 1994 |
| Headquarters | Hoffman Estates, USA | Burnsville, USA |
Overview
CDK Global
CDK Global offers a comprehensive dealership management system (DMS) designed to run your entire automotive business on a single, integrated platform. You can manage the complete customer lifecycle, from the initial digital marketing touchpoint and vehicle sale to long-term service retention and financial reporting. The software connects your front-office sales activities with back-office accounting to ensure your data remains consistent and your workflows stay efficient.
By using this platform, you can modernize your showroom experience with digital contracting and provide your service department with mobile tools for faster check-ins. It scales to support everything from single-location family dealerships to massive, multi-brand enterprise groups. You gain access to real-time data insights that help you identify profit leaks and optimize your inventory mix based on local market demand.
ProMax
ProMax provides an all-in-one retail solution designed specifically for automotive dealerships to manage their entire sales lifecycle. You can handle everything from initial lead generation and credit app processing to inventory tracking and final desking without switching between multiple disconnected systems. It centralizes your customer data so your sales team can track follow-ups and close deals more efficiently.
The platform solves the common headache of fragmented dealership data by integrating front-end sales tools with back-end management features. You can monitor your inventory in real-time, run credit reports instantly, and create professional marketing campaigns based on actual customer buying habits. It is built to scale for single-point stores or large multi-franchise groups looking to increase their gross profit per unit.
Overview
CDK Global Features
- Foundational DMS Run your entire dealership on a centralized system that connects sales, service, parts, and accounting data in real-time.
- Digital Contracting Speed up your F&I process by generating and signing deal documents electronically for a faster, paperless closing experience.
- Service View Equip your technicians with mobile tablets to perform walk-around inspections and send instant repair estimates to customers.
- Modern Retail CRM Track every lead and automate your follow-ups to ensure no potential buyer falls through the cracks during their journey.
- Inventory Insights Analyze local market trends to stock the right vehicles at the right price and maximize your turn rate.
- Fortellis Marketplace Connect your DMS to hundreds of third-party applications through an open API platform to customize your tech stack.
ProMax Features
- Integrated Desking. Compare multiple lease and finance options side-by-side to find the most profitable deal structure for your customers.
- Inventory Management. Track your entire lot in real-time and automatically syndicate your vehicle listings to major third-party automotive marketplaces.
- Credit Reporting. Access instant credit pulls from all three bureaus directly within the workflow to qualify your buyers immediately.
- Compliance Tools. Automate your Red Flag and Risk-Based Pricing notices to ensure every deal meets federal and state regulatory requirements.
- Mobile CRM. Scan driver's licenses and VINs from your phone to start deals right on the lot while talking to customers.
- Marketing Automation. Send automated direct mail and email campaigns triggered by customer milestones like equity position or lease expiration.
Pricing Comparison
CDK Global Pricing
ProMax Pricing
Pros & Cons
CDK Global
Pros
- Deeply integrated modules reduce the need for manual data reconciliation
- Robust reporting capabilities provide granular visibility into dealership profitability
- Open API platform allows for extensive third-party software integrations
- Comprehensive feature set covers every department from parts to payroll
Cons
- Significant learning curve due to the complexity of the system
- Implementation and training process can be lengthy for new users
- Customer support response times can vary during peak periods
ProMax
Pros
- All-in-one functionality eliminates the need for multiple software subscriptions
- Robust desking features help maximize gross profit on every deal
- Direct integration with credit bureaus speeds up the qualification process
- Excellent data mining capabilities for identifying repeat sales opportunities
Cons
- Interface feels dated compared to modern consumer-grade software
- Initial setup and data migration can be time-consuming
- Steep learning curve for staff due to the deep feature set