Hotjar
Hotjar is a comprehensive website analytics and user feedback platform that combines heatmaps, session recordings, and surveys to help you understand how visitors interact with your site and why.
Proof
Proof is a social proof marketing platform that helps you increase website conversions by displaying real-time customer activity notifications like recent purchases and live visitor counts to your visitors.
Quick Comparison
| Feature | Hotjar | Proof |
|---|---|---|
| Website | hotjar.com | proof.com |
| Pricing Model | Freemium | Subscription |
| Starting Price | Free | $79/month |
| FREE Trial | ✓ 15 days free trial | ✓ 14 days free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2014 | 2017 |
| Headquarters | St Julian's, Malta | Austin, USA |
Overview
Hotjar
Hotjar gives you a clear picture of how people actually use your website, going beyond standard numbers and graphs. You can watch real session recordings to see where users get stuck and use heatmaps to visualize where they click, move, and scroll. This helps you identify friction points in your user journey and discover which parts of your pages attract the most attention.
You can also gather direct feedback through on-site surveys and feedback widgets to understand the 'why' behind user behavior. Whether you are a solo founder or part of a large product team, the platform helps you make data-driven decisions to improve conversion rates and user satisfaction. It offers a generous free-forever plan for small sites and scales with your traffic as you grow.
Proof
Proof helps you build instant credibility with your website visitors by showing them that other people are already buying and using your products. Instead of relying on static testimonials, you can display real-time notifications of recent signups, purchases, and active visitor counts. This creates a sense of urgency and trust that encourages new visitors to take action.
You can easily install the software by adding a small pixel to your site and then customize how your notifications look to match your brand. The platform allows you to track how these alerts impact your conversion goals through a simple dashboard. It is designed for marketers and e-commerce store owners who want to turn more of their existing traffic into customers without increasing their ad spend.
Overview
Hotjar Features
- Visual Heatmaps See where your users click, move, and scroll so you can identify which content captures their attention most.
- Session Recordings Watch real-time playbacks of users navigating your site to find bugs and understand why they drop off.
- On-Site Surveys Create targeted surveys that appear at the perfect moment to ask users about their experience and pain points.
- Feedback Widgets Add a simple tab to your site so visitors can give you instant visual feedback on specific elements.
- User Interviews Recruit and host moderated research sessions with your actual users to get deep qualitative insights into their needs.
- Funnel Analysis Track exactly where users leave your conversion path and watch recordings of those specific sessions to fix issues.
Proof Features
- Recent Activity. Show a live feed of real people who recently took action on your site to build immediate social proof.
- Live Visitor Count. Display the number of people currently browsing your page or site to create a sense of popularity and trust.
- Hot Streaks. Show the total number of people who have signed up or purchased in a specific period to highlight momentum.
- Custom Timing. Control exactly when notifications appear, how long they stay, and the delay between them to optimize your user experience.
- Advanced Targeting. Choose specific pages where you want notifications to appear or hide them from certain visitors based on their behavior.
- Conversion Analytics. Track exactly how many more leads and sales you generate by using social proof notifications on your landing pages.
Pricing Comparison
Hotjar Pricing
- Up to 35 daily sessions
- Unlimited heatmaps
- Automatic data capture
- Create up to 3 surveys
- Create up to 3 feedback widgets
- Everything in Basic, plus:
- Up to 100 daily sessions
- Filter and segment data
- Events API for custom tracking
- Identify specific user attributes
- Unlimited surveys and widgets
Proof Pricing
- Up to 10,000 visitors
- Unlimited domains
- Unlimited notifications
- Recent Activity alerts
- Live Visitor Count
- Hot Streaks
- Up to 50,000 visitors
- Everything in Pro, plus:
- Priority support
- Advanced targeting rules
- Remove Proof branding
- Early access to new features
Pros & Cons
Hotjar
Pros
- Extremely easy to set up with a single tracking code
- Visual heatmaps make data easy to explain to stakeholders
- Generous free plan for small websites and startups
- Session recordings provide immediate clarity on technical bugs
Cons
- Can slightly impact site speed if not configured correctly
- Data sampling on lower tiers may miss some sessions
- Pricing can scale quickly for high-traffic websites
Proof
Pros
- Extremely easy to set up with a single pixel
- Noticeable lift in conversion rates for high-traffic pages
- Clean and professional notification design options
- Integrates easily with most major landing page builders
- Real-time data updates provide genuine social proof
Cons
- Pricing scales quickly as your website traffic grows
- Limited customization for notification animations
- Requires high traffic volume to be truly effective