Extensiv
Extensiv is a comprehensive omnichannel fulfillment platform that connects brands, 3PLs, and warehouses through integrated inventory management, order processing, and warehouse automation software to streamline your entire supply chain.
Reaktion
Reaktion is an all-in-one e-commerce profit tracking and marketing automation platform that connects your store data with ad platforms to optimize your return on ad spend and net profit.
Quick Comparison
| Feature | Extensiv | Reaktion |
|---|---|---|
| Website | extensiv.com | reaktion.com |
| Pricing Model | Custom | Subscription |
| Starting Price | Custom Pricing | $79/month |
| FREE Trial | ✘ No free trial | ✓ 14 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2006 | 2020 |
| Headquarters | El Segundo, USA | Copenhagen, Denmark |
Overview
Extensiv
Extensiv provides you with a unified platform to manage your entire omnichannel fulfillment lifecycle. By bringing together the capabilities of formerly separate solutions like ShipEdge, Skubana, and 3PL Central, it allows you to track inventory across multiple channels, automate order routing, and optimize warehouse operations from a single interface. You can eliminate manual data entry and reduce fulfillment errors by connecting your shopping carts, marketplaces, and shipping carriers directly to your core operations.
The platform is designed to scale with your business, whether you are a growing e-commerce brand or a high-volume third-party logistics provider. You can gain real-time visibility into stock levels across all your locations and use data-driven insights to forecast demand more accurately. This helps you prevent stockouts and overstocking while ensuring your customers receive their orders faster and more reliably.
Reaktion
Reaktion provides you with a clear, real-time view of your e-commerce profitability by consolidating data from your store, shipping providers, and ad platforms. Instead of guessing which campaigns work, you can track your exact net profit after all costs—including COGS, shipping, and payment fees—directly within a single dashboard.
You can use these deep insights to automate your marketing efforts across Google, Meta, and TikTok. By feeding high-quality conversion data back into your ad accounts, you help platform algorithms find your most profitable customers. It is designed specifically for webshop owners and marketing agencies who need to move beyond simple revenue tracking to focus on actual bottom-line growth.
Overview
Extensiv Features
- Omnichannel Integration Connect your Shopify, Amazon, and Walmart stores to sync inventory and orders automatically across every marketplace you sell on.
- Smart Order Routing Route orders to the best fulfillment center based on stock availability and shipping distance to save on delivery costs.
- Real-Time Inventory Tracking Monitor your stock levels across multiple warehouses in real-time to prevent overselling and manage replenishment cycles effectively.
- Warehouse Management (WMS) Optimize your warehouse floor with mobile scanning, digital pick lists, and automated packing workflows to increase your team's output.
- Demand Forecasting Use historical sales data to predict future stock needs so you can optimize your capital and storage space.
- 3PL Billing Automation Capture every billable activity in your warehouse automatically to ensure you never miss a charge for storage or labor.
- Automated Shipping Labels Generate shipping labels in bulk and compare rates across major carriers to find the most cost-effective delivery options.
- Returns Management Streamline your reverse logistics by processing customer returns quickly and getting sellable items back into your active inventory.
Reaktion Features
- Profit Dashboard. View your real-time net profit by automatically subtracting COGS, shipping, and transaction fees from your total revenue.
- Server-Side Tracking. Capture 100% of your conversion data using first-party tracking to bypass ad blockers and browser restrictions.
- Multi-Touch Attribution. Identify exactly which marketing channels drive your sales with advanced models that track the entire customer journey.
- Profit-Based Automation. Set your ad campaigns to automatically scale or pause based on actual profit margins rather than just revenue.
- Customer Lifetime Value. Analyze long-term purchasing behavior to understand which acquisition channels bring in your most loyal, high-spending customers.
- Product Performance. Track the profitability of individual items so you can focus your marketing budget on your highest-margin products.
Pricing Comparison
Extensiv Pricing
Reaktion Pricing
- Up to €25k monthly revenue
- Real-time profit tracking
- Google & Meta integrations
- Basic attribution modeling
- Email support
- Everything in Lite, plus:
- Up to €100k monthly revenue
- Server-side tracking (GTM)
- Advanced profit automation
- TikTok & Pinterest integrations
- Priority chat support
Pros & Cons
Extensiv
Pros
- Centralizes multiple sales channels into one dashboard
- Strong automation rules for complex order routing
- Highly scalable for high-volume holiday seasons
- Excellent visibility into 3PL warehouse performance
- Reliable syncing between inventory and marketplaces
Cons
- Significant learning curve for the full suite
- Initial implementation and setup takes time
- Premium pricing may exclude very small startups
- Customer support response times vary by tier
Reaktion
Pros
- Provides highly accurate net profit data in real-time
- Easy integration with Shopify and major ad platforms
- Server-side tracking significantly improves ad platform attribution
- Saves hours of manual reporting and spreadsheet work
Cons
- Pricing increases quickly as your revenue grows
- Initial setup of server-side tracking requires technical attention
- Dashboard interface has a slight learning curve