Reputation
Reputation is a unified platform that helps you manage your online presence, customer reviews, and local search visibility to drive better customer experiences and business growth.
Whitespark
Whitespark provides specialized local SEO software and managed services to help your business improve search rankings, manage online reviews, and build local citations across the web effectively.
Quick Comparison
| Feature | Reputation | Whitespark |
|---|---|---|
| Website | reputation.com | whitespark.ca |
| Pricing Model | Custom | Subscription |
| Starting Price | Custom Pricing | $20/month |
| FREE Trial | ✘ No free trial | ✓ 14 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2006 | 2005 |
| Headquarters | San Ramon, USA | Edmonton, Canada |
Overview
Reputation
Reputation helps you take control of your brand’s digital footprint across the entire customer journey. You can monitor and respond to reviews from hundreds of sites, manage your local business listings, and analyze customer sentiment in one central dashboard. It transforms messy feedback into actionable insights so you can improve your operations and climb search rankings.
You can also engage with customers on social media and send automated surveys to gather direct feedback. The platform is designed for multi-location businesses and large enterprises that need to maintain a consistent brand image across dozens or thousands of physical sites. By unifying your reputation data, you can see exactly how your locations perform and where you need to focus your team's efforts.
Whitespark
Whitespark is a dedicated local SEO platform designed to help you dominate local search results. Whether you manage a single storefront or hundreds of locations, the software simplifies the complex process of tracking rankings, discovering citation opportunities, and managing your online reputation. You can monitor how your business appears across Google Business Profile and other critical directories to ensure your data remains accurate and competitive.
The platform solves the headache of manual citation building and review collection by providing automated tools and expert managed services. By using Whitespark, you can identify exactly where your competitors are listed and bridge those gaps to improve your local authority. It is built specifically for small business owners, multi-location brands, and digital marketing agencies who need to drive more foot traffic and phone calls through organic local search.
Overview
Reputation Features
- Review Management Monitor and respond to customer reviews across Google, Facebook, and industry-specific sites from one unified inbox.
- Business Listings Keep your business hours, address, and contact info accurate across the web to improve your local search rankings.
- Social Suite Publish content, respond to comments, and track engagement across all your social media profiles in a single view.
- Reputation Score Track a real-time metric that measures your brand health against competitors and identifies specific areas for improvement.
- Customer Surveys Create and send automated surveys via email or SMS to collect direct feedback and boost your review volume.
- Insights and Analytics Use AI-driven sentiment analysis to understand what customers love or hate about your business at scale.
Whitespark Features
- Local Citation Finder. Discover the best places to list your business by analyzing where your top-ranking competitors are already mentioned.
- Local Rank Tracker. Monitor your search performance across Google and Bing with precise tracking for both organic and map pack results.
- Reputation Builder. Automate your review requests via email or SMS to grow your 5-star ratings and improve customer trust.
- Google Business Profile Explorer. Audit your Google listings to find optimization opportunities that can boost your visibility in the local pack.
- Citation Audit & Cleanup. Identify and fix incorrect business information across the web to ensure your NAP data is consistent everywhere.
- Review Monitoring. Get instant alerts when customers leave feedback so you can respond quickly and maintain a positive brand image.
Pricing Comparison
Reputation Pricing
Whitespark Pricing
- 5 campaigns
- Unlimited search results
- Competitive analysis
- Export data to CSV
- Email support
- Everything in Small Business, plus:
- 20 campaigns
- Shared access for teams
- Advanced filtering options
- Priority search processing
Pros & Cons
Reputation
Pros
- Centralizes feedback from hundreds of different sources
- Intuitive dashboard makes tracking multiple locations easy
- Strong automated reporting for executive presentations
- Effective tools for increasing Google review volume
- Responsive customer success team for enterprise accounts
Cons
- Mobile app lacks some desktop functionality
- Initial setup and mapping can be time-consuming
- Social media posting tools feel less advanced
- Premium features require a significant financial investment
Whitespark
Pros
- Highly accurate local ranking data for specific zip codes
- Excellent customer support team with deep SEO expertise
- Simple interface that makes citation hunting very easy
- Effective automated review request system via SMS
- Detailed reporting that is easy to share with clients
Cons
- Individual tool subscriptions can add up quickly
- Interface feels slightly dated compared to newer platforms
- Learning curve for interpreting complex citation audit data