Rethink Behavioral Health vs SimplePractice Comparison: Reviews, Features, Pricing & Alternatives in 2026

Detailed side-by-side comparison to help you choose the right solution for your team

Updated Apr 2026 8 min read

Rethink Behavioral Health

0.0 (0 reviews)

Rethink Behavioral Health provides an all-in-one clinical and practice management platform designed specifically for ABA providers to streamline data collection, medical billing, and clinical documentation in one secure place.

Starting at --
Free Trial NO FREE TRIAL
VS

SimplePractice

0.0 (0 reviews)

SimplePractice is an all-in-one practice management software designed for health and wellness professionals to manage scheduling, billing, documentation, and telehealth through a secure, HIPAA-compliant cloud platform.

Starting at $29/mo
Free Trial 30 days

Quick Comparison

Feature Rethink Behavioral Health SimplePractice
Website rethinkbh.com simplepractice.com
Pricing Model Custom Subscription
Starting Price Custom Pricing $29/month
FREE Trial ✘ No free trial ✓ 30 days free trial
Free Plan ✘ No free plan ✘ No free plan
Product Demo ✓ Request demo here ✓ Request demo here
Deployment saas mobile cloud mobile
Integrations Waystar Change Healthcare QuickBooks Google Calendar Microsoft Outlook Google Calendar iCal Microsoft Outlook Stripe
Target Users small-business mid-market enterprise solopreneur small-business mid-market
Target Industries healthcare healthcare
Customer Count 0 0
Founded Year 2011 2012
Headquarters New York, USA Santa Monica, USA

Overview

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Rethink Behavioral Health

Rethink Behavioral Health gives you a comprehensive toolkit to manage your Applied Behavior Analysis (ABA) practice from end to end. You can move away from fragmented systems by combining clinical data collection, scheduling, and billing into a single workflow. The platform helps you automate the heavy lifting of insurance authorizations and claims so you can spend more time focusing on patient outcomes rather than administrative paperwork.

You can track client progress with real-time data graphing and manage your entire staff's schedules with built-in conflict checking. Whether you are a solo practitioner or running a multi-state enterprise, the software scales to meet your needs with specialized modules for RBT supervision and parent training. It simplifies the complex requirements of behavioral health compliance while ensuring your practice remains audit-ready at all times.

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SimplePractice

SimplePractice is a dedicated practice management solution built to help you run your health and wellness business more efficiently. Whether you are a solo practitioner or managing a group practice, you can handle every aspect of your workflow—from initial client intake and scheduling to paperless documentation and automated billing—all within a single, secure environment.

You can eliminate manual administrative tasks by using the integrated client portal, which allows your patients to book appointments and complete digital intake forms online. The platform also includes built-in telehealth capabilities, enabling you to conduct secure video sessions without needing third-party apps. It simplifies your financial management with integrated credit card processing and automated insurance claim filing, helping you get paid faster while maintaining full HIPAA compliance.

Overview

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Rethink Behavioral Health Features

  • Mobile Data Collection Collect clinical data on the go with a native app that works offline and syncs automatically when you reconnect.
  • Automated Billing Submit claims electronically and track payments in real-time to reduce denials and speed up your revenue cycle.
  • Scheduling & Reminders Manage staff appointments with a drag-and-drop calendar that alerts you to authorization expirations and scheduling conflicts.
  • Clinical Documentation Generate professional progress notes and treatment plans using customizable templates designed specifically for behavioral health professionals.
  • Parent Portal Engage families by sharing progress reports and training materials through a secure, HIPAA-compliant portal for better care coordination.
  • RBT Supervision Tracking Monitor supervision hours automatically to ensure your staff meets BACB requirements without manual spreadsheet tracking.
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SimplePractice Features

  • Paperless Intake. Send digital intake forms and legal documents to your clients so they can sign them electronically before their first visit.
  • HIPAA-Compliant Telehealth. Conduct secure high-definition video appointments directly through the platform on your computer or mobile device with no extra software.
  • Online Appointment Booking. Give your clients the freedom to request appointments online through a professional portal that syncs instantly with your calendar.
  • Automated Billing. Generate invoices, process credit card payments, and send automated billing reminders to your clients to ensure you get paid on time.
  • Insurance Claim Filing. Submit primary insurance claims electronically in just a few clicks and track their status directly within your dashboard.
  • Mobile Clinician App. Manage your schedule, view client records, and finish your progress notes from anywhere using the dedicated mobile app.

Pricing Comparison

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Rethink Behavioral Health Pricing

S

SimplePractice Pricing

Starter
$29
  • Unlimited clients
  • Paperless intake forms
  • Client Portal
  • Mobile app access
  • HIPAA-compliant storage
  • Integrated credit card processing

Pros & Cons

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Rethink Behavioral Health

Pros

  • Comprehensive all-in-one system eliminates the need for third-party billing tools
  • Excellent graphing capabilities for visual clinical data analysis
  • Strong compliance features for tracking RBT supervision hours
  • Offline mobile app functionality is reliable for home-based sessions

Cons

  • Initial setup and configuration can be time-consuming
  • User interface feels slightly dated compared to newer competitors
  • Reporting tools have a learning curve for advanced customization
A

SimplePractice

Pros

  • Intuitive interface makes it easy to learn quickly
  • Excellent mobile app for managing tasks on the go
  • Streamlined insurance filing saves hours of manual work
  • Professional client portal improves the patient experience
  • Reliable HIPAA-compliant video quality for telehealth sessions

Cons

  • Customer support is primarily chat and email based
  • Pricing has increased significantly for long-term users
  • Limited customization options for specific medical specialties
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