Roofr vs TopBuilder Comparison: Reviews, Features, Pricing & Alternatives in 2026

Detailed side-by-side comparison to help you choose the right solution for your team

Updated Apr 2026 8 min read

Roofr

0.0 (0 reviews)

Roofr is an all-in-one roofing software platform providing contractors with accurate aerial measurements, instant estimates, professional proposals, and integrated payment processing to streamline their entire sales workflow.

Starting at Free
Free Trial NO FREE TRIAL
VS

TopBuilder

0.0 (0 reviews)

TopBuilder is a construction-specific CRM and lead management software designed to help home builders, specialty contractors, and real estate professionals streamline sales and follow-up processes.

Starting at --
Free Trial NO FREE TRIAL

Quick Comparison

Feature Roofr TopBuilder
Website roofr.com topbuildersolutions.com
Pricing Model Freemium Custom
Starting Price Free Custom Pricing
FREE Trial ✘ No free trial ✘ No free trial
Free Plan ✓ Has free plan ✘ No free plan
Product Demo ✓ Request demo here ✓ Request demo here
Deployment cloud mobile saas mobile
Integrations CompanyCam QuickBooks Zapier Gmail Google Calendar Sage Viewpoint QuickBooks Microsoft Outlook Google Calendar Constant Contact Zillow Lasso CRM BIM 360
Target Users small-business mid-market small-business mid-market enterprise
Target Industries construction construction real-estate
Customer Count 0 0
Founded Year 2016 2008
Headquarters San Francisco, USA Houston, USA

Overview

R

Roofr

Roofr is an all-in-one sales platform built specifically to help roofing contractors grow their businesses and save time. You can generate high-resolution aerial measurement reports in minutes, allowing you to bid on jobs without ever leaving your office. The platform eliminates the need for manual sketching and expensive third-party reports by giving you the tools to measure any roof yourself using satellite imagery.

You can also create professional, branded estimates and proposals that homeowners can sign digitally from any device. Beyond sales, the platform helps you manage your entire pipeline with a built-in CRM and integrated payment processing. Whether you are a solo contractor or managing a large crew, you can track every lead from the initial measurement to the final invoice in one centralized location.

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TopBuilder

TopBuilder is a specialized CRM built specifically for the construction and real estate industries. You can manage your entire sales funnel from initial lead capture to the final contract within a single interface. It solves the common problem of fragmented data by connecting your sales team, marketing efforts, and project management tools. You can automate follow-ups with prospective buyers and subcontractors to ensure no lead falls through the cracks.

The platform integrates directly with industry-standard accounting and ERP systems like Sage and Viewpoint, allowing you to sync project data effortlessly. Whether you are a custom home builder or a large commercial contractor, you can use the built-in email marketing and bid management tools to win more work. It focuses on reducing manual data entry so you can spend more time closing deals and managing active job sites.

Overview

R

Roofr Features

  • Aerial Measurements Order professional measurement reports or DIY your own using high-resolution satellite imagery to get accurate dimensions quickly.
  • Instant Estimator Give your website visitors instant roofing quotes to capture more leads while you sleep.
  • Digital Proposals Create beautiful, branded proposals that your customers can review and sign digitally from their smartphone or computer.
  • Integrated Payments Collect deposits and final payments faster through secure online processing built directly into your invoicing workflow.
  • Roofing CRM Track your entire sales pipeline and manage customer communications in one place so no lead falls through the cracks.
  • Material Ordering Calculate exactly what you need and order materials directly from top suppliers without leaving the platform.
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TopBuilder Features

  • Lead Management. Capture and organize leads from your website and listing services automatically so you never miss a sales opportunity.
  • Bid Tracking. Monitor every bid and proposal in real-time to stay on top of deadlines and improve your win rate.
  • Email Marketing. Send branded newsletters and automated follow-up campaigns to keep your prospects engaged throughout the long construction sales cycle.
  • ERP Integrations. Connect your CRM with Sage, Viewpoint, or QuickBooks to sync customer data and project costs without manual entry.
  • Document Management. Store and share contracts, floor plans, and site photos directly within the lead record for easy team access.
  • Workflow Automation. Set up automatic alerts and tasks for your sales team based on lead behavior or project milestones.

Pricing Comparison

R

Roofr Pricing

Free
$0
  • Unlimited users
  • Basic CRM access
  • Digital proposals
  • E-signatures
  • Standard measurement report pricing
T

TopBuilder Pricing

Pros & Cons

M

Roofr

Pros

  • Measurement reports are significantly cheaper than major competitors
  • Intuitive interface makes it easy for sales teams to learn
  • Instant estimator tool helps capture more website leads
  • Professional proposals help contractors win more high-value jobs

Cons

  • Satellite imagery quality can vary in rural areas
  • Mobile app lacks some features found on desktop
  • Limited integration options with third-party accounting software
A

TopBuilder

Pros

  • Deep integration with construction accounting software like Sage
  • Industry-specific templates for home builders and contractors
  • Excellent customer support that understands construction workflows
  • Centralizes lead communication in one easy-to-access location

Cons

  • Initial setup and integration can take significant time
  • User interface feels dated compared to modern generic CRMs
  • Mobile app functionality is limited compared to desktop version
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