AdRoll
AdRoll is a comprehensive digital marketing platform providing unified advertising and email tools to help e-commerce brands attract new customers and turn past visitors into loyal repeat buyers.
Singular
Singular is a marketing intelligence platform that unifies marketing analytics and ad attribution to provide a complete view of your cross-platform performance and return on investment.
Quick Comparison
| Feature | AdRoll | Singular |
|---|---|---|
| Website | adroll.com | singular.net |
| Pricing Model | Freemium | Freemium |
| Starting Price | Free | Free |
| FREE Trial | ✓ 30 days free trial | ✓ 30 days free trial |
| Free Plan | ✓ Has free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2007 | 2014 |
| Headquarters | San Francisco, USA | San Francisco, USA |
Overview
AdRoll
AdRoll gives you a single platform to manage your display ads, social media campaigns, and email marketing. Instead of jumping between different dashboards, you can launch retargeting ads across Google, Facebook, and Instagram while simultaneously sending automated recovery emails to shoppers who left items in their carts.
You can easily track how your cross-channel efforts work together to drive sales using centralized attribution reporting. The platform is specifically designed for growing e-commerce brands that need to automate their customer acquisition and retention without managing a dozen different tools. It integrates directly with major online store builders like Shopify and WooCommerce to sync your product catalog instantly.
Singular
Singular provides you with a unified view of your marketing performance by combining data from all your advertising channels into a single dashboard. You can automatically collect, transform, and organize your marketing data to see exactly where your budget goes and which campaigns drive the most value. It solves the headache of manual reporting by connecting directly to thousands of ad networks and platforms, giving you real-time insights into your global marketing spend.
You can track user journeys across mobile and web while maintaining strict data privacy compliance. The platform is designed for growth-focused marketing teams and app developers who need to optimize their return on ad spend (ROAS) through granular creative reporting and automated data pipelines. By centralizing your attribution and cost data, you can make faster, more confident decisions about your scaling strategy.
Overview
AdRoll Features
- Cross-Channel Retargeting Bring back lost visitors by showing personalized ads across millions of websites and social media platforms they visit next.
- Brand Awareness Ads Reach new potential customers who look like your existing buyers using advanced demographic and interest-based targeting.
- Email Automation Send triggered emails for abandoned carts or product recommendations that perfectly match the ads your customers see online.
- Unified Dashboard View all your campaign performance metrics in one place to see exactly which channels are driving the most revenue.
- Dynamic Creative Automatically generate ads that feature the exact products your visitors were just looking at on your website.
- Consent Management Stay compliant with privacy regulations like GDPR and CCPA using built-in tools to manage user data permissions.
Singular Features
- Marketing ETL. Automatically extract, transform, and load your marketing data into your preferred data warehouse or internal BI tools.
- Mobile App Attribution. Track every app install and user action back to the specific marketing campaign and creative that drove the conversion.
- Cost Aggregation. View your total marketing spend by automatically pulling cost data from thousands of different ad networks and platforms.
- Creative Analytics. Analyze the performance of your visual assets side-by-side to see which images and videos resonate most with your audience.
- Fraud Prevention. Protect your advertising budget by automatically detecting and blocking malicious bot traffic and fraudulent app installs in real-time.
- Cross-Platform Tracking. Measure your customer journeys as they move between mobile apps, web browsers, and even offline touchpoints seamlessly.
Pricing Comparison
AdRoll Pricing
- Pay-as-you-go ad spend
- Retargeting across web and social
- Brand awareness campaigns
- Standard reporting
- Email support
- Everything in Ads Only, plus:
- Up to 1,000 emails per month
- Automated email recipes
- Advanced social targeting
- Monthly ad credits included
- Priority customer support
Singular Pricing
- Unlimited apps and users
- Standard attribution tracking
- Basic reporting tools
- Access to 2,000+ integrations
- Community support access
- Everything in Free, plus:
- Advanced cost aggregation
- Creative-level analytics
- Fraud prevention suite
- Data exports and API access
- Priority email support
Pros & Cons
AdRoll
Pros
- Centralized management for multiple ad networks
- Easy integration with Shopify and WooCommerce
- Highly effective dynamic retargeting capabilities
- User-friendly interface for non-technical marketers
- Consolidated reporting across web and social
Cons
- Attribution modeling can feel overly optimistic
- Customer support response times vary
- Limited customization for email templates
- Minimum spend requirements for some features
Singular
Pros
- Excellent data accuracy for cross-channel attribution
- Saves hours of manual data entry daily
- Intuitive interface for viewing creative performance
- Responsive customer support team for technical setup
- Wide range of pre-built ad network integrations
Cons
- Initial technical implementation can be complex
- Higher price point than basic attribution tools
- Occasional delays in data syncing from networks
- Learning curve for advanced custom reporting