Appfigures
Appfigures is a comprehensive app store marketing and analytics platform that provides developers and marketers with real-time data on downloads, revenue, reviews, and organic search performance to grow their mobile apps.
SplitMetrics
SplitMetrics is an app marketing platform providing A/B testing, Apple Search Ads optimization, and mobile growth services to help you increase app downloads and scale your user acquisition effectively.
Quick Comparison
| Feature | Appfigures | SplitMetrics |
|---|---|---|
| Website | appfigures.com | splitmetrics.com |
| Pricing Model | Freemium | Custom |
| Starting Price | Free | Custom Pricing |
| FREE Trial | ✓ 14 days free trial | ✓ 0 days free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2009 | 2015 |
| Headquarters | New York, USA | Warsaw, Poland |
Overview
Appfigures
Appfigures gives you the tools to track, optimize, and grow your mobile apps across all major app stores. You can monitor your downloads, revenue, and subscription performance in a single dashboard, eliminating the need to log into multiple developer consoles. The platform simplifies complex data into actionable insights, helping you understand exactly how your apps are performing and where your revenue is coming from.
Beyond tracking your own data, you can perform deep competitor research and optimize your App Store Optimization (ASO) strategy. You can identify high-traffic keywords, track your rankings, and see what your competitors are doing to stay ahead. Whether you are an individual developer or a large growth team, the platform helps you make data-driven decisions to increase your app's visibility and downloads.
SplitMetrics
SplitMetrics offers a suite of tools designed to help you master the mobile app ecosystem. You can validate your app ideas and optimize your store presence through SplitMetrics Optimize, which allows you to run A/B tests on every element of your App Store and Google Play pages. This helps you identify which screenshots, icons, and descriptions actually drive conversions before you commit to a full launch or update.
Beyond testing, you can scale your growth using SplitMetrics Acquire, an intelligent platform for managing Apple Search Ads. It uses automation and AI-driven insights to help you manage bids and discover high-performing keywords. Whether you are a small indie developer or a large enterprise, the platform provides the data-driven edge you need to lower your customer acquisition costs and improve your app's visibility in a crowded marketplace.
Overview
Appfigures Features
- Unified Analytics Sync your accounts to view downloads, revenue, and usage data from all major app stores in one centralized dashboard.
- ASO Keyword Tracking Monitor your keyword rankings and discover new high-volume terms to improve your app's visibility in search results.
- Competitor Intelligence Analyze competitor download estimates and revenue trends to benchmark your performance and find market gaps.
- Review Management Read and respond to user reviews across different countries and languages to improve your app's rating.
- Subscription Analytics Track churn, renewals, and monthly recurring revenue to understand the health of your subscription-based business.
- Automated Reports Schedule custom email reports so you and your team stay updated on key performance metrics without logging in.
SplitMetrics Features
- App Store A/B Testing. Test your icons, screenshots, and metadata in a simulated store environment to see what drives the most installs.
- Apple Search Ads Automation. Scale your ad campaigns with automated bidding and keyword discovery tools that save you hours of manual work.
- Pre-launch Validation. Validate your app concepts and features with target audiences before writing a single line of code.
- Competitor Insights. Analyze how your app performs against rivals and identify market trends to stay ahead of the competition.
- Custom Product Pages. Create and test multiple versions of your app store page tailored to specific audience segments and ad groups.
- AI-Powered Keyword Discovery. Uncover high-intent keywords automatically to increase your organic visibility and paid reach in the App Store.
Pricing Comparison
Appfigures Pricing
- Unlimited apps
- Daily updates
- Revenue and download tracking
- Review monitoring
- Email reports
- Basic API access
- Everything in Connect, plus:
- Hourly updates
- Advanced ASO tools
- Competitor tracking
- Rankings history
- Review translations
SplitMetrics Pricing
Pros & Cons
Appfigures
Pros
- Consolidates data from multiple app stores beautifully
- Highly accurate keyword and ASO tracking tools
- User-friendly interface is easy to navigate
- Excellent automated email reporting for teams
Cons
- Competitor data requires higher-tier paid plans
- Initial account syncing can take some time
- Advanced API features have a learning curve
SplitMetrics
Pros
- Highly accurate A/B testing environments for store listings
- Excellent automation features for Apple Search Ads management
- Detailed analytics that go beyond basic store metrics
- Responsive customer success team for enterprise clients
- Effective tools for validating new app concepts quickly
Cons
- Pricing can be high for independent developers
- Learning curve for complex automation rules
- Requires significant traffic for statistically significant results