HockeyStack
HockeyStack is an analytics and attribution platform that helps B2B companies track the entire customer journey from first touch to closed-won revenue to optimize marketing spend.
SuiteCX
SuiteCX is a comprehensive customer experience management software providing diagnostic tools, journey mapping, and visualization capabilities to help you design and optimize end-to-end customer interactions and improve loyalty.
Quick Comparison
| Feature | HockeyStack | SuiteCX |
|---|---|---|
| Website | hockeystack.com | suitecx.com |
| Pricing Model | Subscription | Custom |
| Starting Price | $1399/month | Custom Pricing |
| FREE Trial | ✓ 14 days free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2020 | 2014 |
| Headquarters | San Francisco, USA | San Francisco, USA |
Overview
HockeyStack
HockeyStack gives you a unified view of your entire B2B go-to-market engine by connecting your website, CRM, and ad platforms. You can finally stop guessing which campaigns drive revenue and start seeing the exact path your customers take, from their first ad click to the final contract signature. It eliminates the data silos between your marketing and sales teams, providing a single source of truth for your growth metrics.
The platform is built specifically for B2B companies with complex, multi-touch sales cycles. You can build custom dashboards, run multi-touch attribution models, and identify which content pieces actually influence deals. By surfacing these insights, you can double down on what works, cut wasted ad spend, and align your entire organization around revenue goals rather than just vanity metrics like clicks or impressions.
SuiteCX
SuiteCX is a diagnostic and visualization platform designed to help you master the customer experience. Instead of guessing how customers feel, you can use data-driven journey mapping to see exactly where your brand succeeds or fails. You can combine survey data, interaction history, and operational metrics into a single visual story that reveals the true health of your customer relationships.
The platform serves large enterprises and consulting firms that need to manage complex, multi-channel journeys. You can use it to identify friction points, prioritize experience improvements, and align your entire team around a customer-centric strategy. It bridges the gap between high-level strategy and tactical execution by providing a centralized workspace for all your CX assets and insights.
Overview
HockeyStack Features
- Multi-Touch Attribution Assign revenue credit to every interaction across the funnel so you know exactly which channels deserve your budget.
- Unified Customer Journeys View the complete history of every account by stitching together website visits, CRM activities, and ad impressions.
- Custom Dashboard Builder Create personalized reports with a drag-and-drop interface to track the specific KPIs that matter to your stakeholders.
- Revenue Forecasting Predict future pipeline and revenue based on historical conversion data and current marketing performance trends.
- Account-Based Analytics Track engagement at the company level rather than just individual leads to better support your ABM strategies.
- No-Code Tracking Capture every button click and form submission automatically without needing to write custom Javascript or tracking code.
SuiteCX Features
- Dynamic Journey Mapping. Build detailed, data-rich maps of your customer lifecycle to visualize every interaction across multiple channels and departments.
- Experience Diagnostics. Identify specific pain points and friction in your customer journey using built-in diagnostic tools and health scores.
- Voice of Customer Integration. Import your survey data and feedback directly into your maps to see exactly what your customers are saying.
- Persona Development. Create and manage detailed customer personas to ensure your journey maps reflect the unique needs of different segments.
- Inventory Management. Centralize all your CX assets, including documents, screenshots, and research, within a single searchable repository for your team.
- Action Planning. Turn your insights into execution by creating prioritized roadmaps and project plans directly from your journey maps.
Pricing Comparison
HockeyStack Pricing
- Up to $10M tracked revenue
- Unlimited users
- Multi-touch attribution
- CRM & Ad integrations
- Customer journey mapping
- Standard support
- Everything in Accelerate, plus:
- Up to $25M tracked revenue
- Advanced revenue forecasting
- Custom properties & events
- Priority Slack support
- Dedicated success manager
SuiteCX Pricing
Pros & Cons
HockeyStack
Pros
- Fast implementation compared to traditional attribution tools
- Excellent customer support via dedicated Slack channels
- Intuitive interface makes complex data easy to visualize
- Automatic tracking captures data without manual tagging
Cons
- Higher starting price point for smaller startups
- Initial setup requires careful CRM data mapping
- Learning curve for building complex custom reports
SuiteCX
Pros
- Extremely deep and detailed journey mapping capabilities
- Excellent for managing complex enterprise-level customer data
- Strong ability to link qualitative feedback with quantitative data
- Highly customizable to fit specific industry frameworks
Cons
- Significant learning curve for new or non-technical users
- Interface can feel overwhelming due to high feature density
- Pricing is generally geared toward larger enterprise budgets