Custellence
Custellence is a visual customer journey mapping software that helps you create, share, and manage professional maps to improve customer experiences and drive cross-functional team collaboration.
SuiteCX
SuiteCX is a comprehensive customer experience management software providing diagnostic tools, journey mapping, and visualization capabilities to help you design and optimize end-to-end customer interactions and improve loyalty.
Quick Comparison
| Feature | Custellence | SuiteCX |
|---|---|---|
| Website | custellence.com | suitecx.com |
| Pricing Model | Freemium | Custom |
| Starting Price | Free | Custom Pricing |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2015 | 2014 |
| Headquarters | Stockholm, Sweden | San Francisco, USA |
Overview
Custellence
Custellence is a dedicated journey mapping tool designed to help you visualize the entire customer experience in a professional, structured way. Instead of struggling with static slide decks or messy whiteboards, you can build dynamic maps that connect high-level stages with granular user actions, emotional curves, and internal processes. It allows you to move from simple sketches to detailed service blueprints without losing clarity.
You can easily invite your team to collaborate in real-time, ensuring everyone stays aligned on customer pain points and opportunities. The platform is built for CX professionals, service designers, and product managers who need to communicate complex journeys to stakeholders. By centralizing your maps in one workspace, you turn one-off workshops into living documents that drive actual change across your organization.
SuiteCX
SuiteCX is a diagnostic and visualization platform designed to help you master the customer experience. Instead of guessing how customers feel, you can use data-driven journey mapping to see exactly where your brand succeeds or fails. You can combine survey data, interaction history, and operational metrics into a single visual story that reveals the true health of your customer relationships.
The platform serves large enterprises and consulting firms that need to manage complex, multi-channel journeys. You can use it to identify friction points, prioritize experience improvements, and align your entire team around a customer-centric strategy. It bridges the gap between high-level strategy and tactical execution by providing a centralized workspace for all your CX assets and insights.
Overview
Custellence Features
- Flexible Map Editor Build complex journey maps and service blueprints using a drag-and-drop interface that keeps your rows and columns perfectly aligned.
- Emotional Curves Visualize user satisfaction levels across the journey with built-in lane types that track highs and lows of the customer experience.
- Real-time Collaboration Invite your teammates to co-create maps simultaneously and use comments to discuss specific touchpoints or improvement ideas.
- Image and File Support Add visual context to your maps by uploading screenshots, photos, or documents directly into specific journey steps.
- Sub-map Linking Connect different maps together to create a hierarchy, allowing you to drill down from high-level overviews into detailed sub-processes.
- Professional Exporting Share your work with stakeholders by exporting high-resolution PDFs or images that maintain clarity even at large scales.
SuiteCX Features
- Dynamic Journey Mapping. Build detailed, data-rich maps of your customer lifecycle to visualize every interaction across multiple channels and departments.
- Experience Diagnostics. Identify specific pain points and friction in your customer journey using built-in diagnostic tools and health scores.
- Voice of Customer Integration. Import your survey data and feedback directly into your maps to see exactly what your customers are saying.
- Persona Development. Create and manage detailed customer personas to ensure your journey maps reflect the unique needs of different segments.
- Inventory Management. Centralize all your CX assets, including documents, screenshots, and research, within a single searchable repository for your team.
- Action Planning. Turn your insights into execution by creating prioritized roadmaps and project plans directly from your journey maps.
Pricing Comparison
Custellence Pricing
- 1 active map
- Unlimited viewers
- Standard map elements
- Real-time collaboration
- Community support
- Everything in Free, plus:
- Unlimited maps
- Sub-maps and linking
- Private maps
- Advanced export options
- Priority support
SuiteCX Pricing
Pros & Cons
Custellence
Pros
- Extremely intuitive interface specifically built for journey mapping
- Keeps complex maps organized and visually clean automatically
- Excellent for real-time remote collaboration during workshops
- Generous free tier for individual practitioners and students
Cons
- Limited integrations with external data sources like CRM
- Lacks advanced data visualization for quantitative metrics
- Mobile experience is limited compared to the desktop version
SuiteCX
Pros
- Extremely deep and detailed journey mapping capabilities
- Excellent for managing complex enterprise-level customer data
- Strong ability to link qualitative feedback with quantitative data
- Highly customizable to fit specific industry frameworks
Cons
- Significant learning curve for new or non-technical users
- Interface can feel overwhelming due to high feature density
- Pricing is generally geared toward larger enterprise budgets