Backbase
Backbase provides an Engagement Banking Platform that helps financial institutions unify their customer journeys across all digital touchpoints and modernize their legacy banking systems with a customer-centric approach.
Surfly
Surfly provides a universal co-browsing and collaboration platform that allows you to interact with customers in real-time on any website or application without requiring downloads or installations.
Quick Comparison
| Feature | Backbase | Surfly |
|---|---|---|
| Website | backbase.com | surfly.com |
| Pricing Model | Custom | Subscription |
| Starting Price | Custom Pricing | $19/month |
| FREE Trial | ✘ No free trial | ✓ 14 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2003 | 2012 |
| Headquarters | Amsterdam, Netherlands | Amsterdam, Netherlands |
Overview
Backbase
Backbase helps you transform your financial institution into a digital-first bank by unifying all your customer journeys onto a single platform. Instead of struggling with fragmented legacy systems, you can manage retail, business, and wealth management services through one cohesive interface. This approach allows you to move away from product-siloed operations and focus entirely on the customer experience across web and mobile channels.
You can orchestrate every touchpoint in the customer lifecycle, from initial onboarding and daily banking to complex loan applications. The platform acts as an engagement layer that sits on top of your existing core banking systems, giving you the flexibility to innovate quickly without the risk of a complete core replacement. It is designed specifically for mid-to-large sized banks and credit unions looking to compete with digital-native challengers.
Surfly
Surfly is a high-performance collaboration platform designed to help you provide instant, visual support to your customers. Unlike traditional screen sharing, its proxy-based co-browsing technology lets you jump onto any website or web app with a customer to navigate together in real-time. You can highlight elements, fill out forms, and even sign documents digitally without asking your customers to download software or install browser extensions.
The platform is built with a security-first approach, allowing you to mask sensitive data like credit card numbers while you assist. It is ideal for financial services, insurance, and retail companies that need to bridge the gap between digital self-service and human interaction. You can easily integrate it into your existing tech stack to improve first-contact resolution and boost your conversion rates.
Overview
Backbase Features
- Unified Engagement Layer Connect all your banking services into one single platform to provide a consistent experience across web and mobile apps.
- Digital Onboarding Create frictionless account opening processes that allow your customers to sign up and verify their identity in minutes.
- Banking-as-a-Service Deploy pre-built functional components for retail and business banking to accelerate your time-to-market for new digital features.
- Journey Orchestration Design and manage complex customer workflows visually to ensure every interaction feels personalized and relevant to your users.
- Employee Interface Empower your staff with a 360-degree view of customer data so they can provide better support and relevant product offers.
- Cloud-Native Deployment Scale your operations reliably using modern cloud infrastructure that supports high-volume transactions and ensures constant availability.
Surfly Features
- Universal Co-browsing. Interact with any website or web app instantly with your customers without requiring them to download or install anything.
- Video & Voice Chat. Communicate face-to-face with built-in video and audio while you navigate pages together to build stronger customer relationships.
- Document Interaction. Review PDFs and documents together in real-time and use integrated e-signature tools to close deals faster during a session.
- Field Masking. Protect customer privacy by automatically hiding sensitive information like passwords or payment details from the agent's view.
- Action Control. Choose exactly what your agents can do, from view-only mode to full interaction control during a collaborative session.
- Session Recording. Record your collaborative sessions for quality assurance, training purposes, or to maintain a clear audit trail of interactions.
Pricing Comparison
Backbase Pricing
Surfly Pricing
- 1 Host seat
- Unlimited co-browsing sessions
- Video and audio chat
- Document sharing
- Basic customization
- Standard support
- Everything in Pro, plus:
- Advanced field masking
- Custom branding and UI
- API access
- Single Sign-On (SSO)
- Audit logs and reporting
Pros & Cons
Backbase
Pros
- Highly flexible architecture supports complex banking requirements
- Significantly improves the end-user digital experience
- Strong library of pre-built widgets accelerates development
- Excellent documentation for developers and implementation partners
- Effective at modernizing legacy systems without replacement
Cons
- Implementation requires significant technical expertise and time
- High total cost of ownership for smaller institutions
- Frequent updates can require dedicated maintenance resources
Surfly
Pros
- No downloads required for customers makes joining sessions effortless
- Extremely fast performance with minimal lag during co-browsing
- Robust security features like field masking protect sensitive data
- Easy to integrate into existing websites with a simple snippet
Cons
- Pricing can be high for very small teams
- Initial setup of advanced masking requires technical knowledge
- Mobile browser support can occasionally vary by device