InAppStory
InAppStory is a customer engagement platform that helps you integrate interactive, full-screen stories into your mobile app to boost user retention and drive in-app conversions.
Surfly
Surfly provides a universal co-browsing and collaboration platform that allows you to interact with customers in real-time on any website or application without requiring downloads or installations.
Quick Comparison
| Feature | InAppStory | Surfly |
|---|---|---|
| Website | inappstory.com | surfly.com |
| Pricing Model | Custom | Subscription |
| Starting Price | Custom Pricing | $19/month |
| FREE Trial | ✓ 30 days free trial | ✓ 14 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2017 | 2012 |
| Headquarters | New York, USA | Amsterdam, Netherlands |
Overview
InAppStory
InAppStory helps you transform your mobile app experience by adding familiar, vertical story formats that users already love from social media. You can create, publish, and manage interactive content like polls, quizzes, and progress bars without needing a developer for every update. This allows you to communicate with your users in a visually rich way that feels native to the mobile environment.
The platform is designed for product managers and marketers at mid-sized to enterprise companies who want to improve onboarding, announce new features, or run loyalty programs. By using real-time analytics, you can track how users interact with every slide and optimize your content strategy based on actual performance data. It bridges the gap between static app interfaces and dynamic user experiences.
Surfly
Surfly is a high-performance collaboration platform designed to help you provide instant, visual support to your customers. Unlike traditional screen sharing, its proxy-based co-browsing technology lets you jump onto any website or web app with a customer to navigate together in real-time. You can highlight elements, fill out forms, and even sign documents digitally without asking your customers to download software or install browser extensions.
The platform is built with a security-first approach, allowing you to mask sensitive data like credit card numbers while you assist. It is ideal for financial services, insurance, and retail companies that need to bridge the gap between digital self-service and human interaction. You can easily integrate it into your existing tech stack to improve first-contact resolution and boost your conversion rates.
Overview
InAppStory Features
- No-Code Story Console Create and edit professional stories using a drag-and-drop editor—no coding or app store updates required.
- Interactive Gamification Boost participation by adding quizzes, polls, and interactive games directly into your app's story feed.
- Smart Segmentation Deliver personalized content to specific user groups based on their behavior, location, or custom attributes.
- Advanced Analytics Track opens, taps, and completion rates in real-time to understand exactly what resonates with your audience.
- Flexible SDK Integration Integrate the lightweight SDK into your iOS or Android app quickly to start displaying stories immediately.
- User-Generated Content Allow your users to upload their own stories, creating a community-driven experience within your own platform.
Surfly Features
- Universal Co-browsing. Interact with any website or web app instantly with your customers without requiring them to download or install anything.
- Video & Voice Chat. Communicate face-to-face with built-in video and audio while you navigate pages together to build stronger customer relationships.
- Document Interaction. Review PDFs and documents together in real-time and use integrated e-signature tools to close deals faster during a session.
- Field Masking. Protect customer privacy by automatically hiding sensitive information like passwords or payment details from the agent's view.
- Action Control. Choose exactly what your agents can do, from view-only mode to full interaction control during a collaborative session.
- Session Recording. Record your collaborative sessions for quality assurance, training purposes, or to maintain a clear audit trail of interactions.
Pricing Comparison
InAppStory Pricing
Surfly Pricing
- 1 Host seat
- Unlimited co-browsing sessions
- Video and audio chat
- Document sharing
- Basic customization
- Standard support
- Everything in Pro, plus:
- Advanced field masking
- Custom branding and UI
- API access
- Single Sign-On (SSO)
- Audit logs and reporting
Pros & Cons
InAppStory
Pros
- Fast implementation with well-documented mobile SDKs
- Intuitive editor makes content creation accessible for marketers
- High engagement rates compared to traditional banners
- Excellent technical support during the integration phase
Cons
- Pricing can be high for very small apps
- Requires initial developer time for the SDK setup
- Analytics dashboard has a slight learning curve
Surfly
Pros
- No downloads required for customers makes joining sessions effortless
- Extremely fast performance with minimal lag during co-browsing
- Robust security features like field masking protect sensitive data
- Easy to integrate into existing websites with a simple snippet
Cons
- Pricing can be high for very small teams
- Initial setup of advanced masking requires technical knowledge
- Mobile browser support can occasionally vary by device