Metadata.io
Metadata.io is an operating system for B2B marketers that automates technical tasks like audience building and lead enrichment to help you scale your performance marketing and drive revenue.
Testimonial
Testimonial is a specialized social proof platform that allows you to collect, manage, and display video and text testimonials from your customers without needing any coding skills.
Quick Comparison
| Feature | Metadata.io | Testimonial |
|---|---|---|
| Website | metadata.io | testimonial.to |
| Pricing Model | Subscription | Freemium |
| Starting Price | $3500/month | Free |
| FREE Trial | ✘ No free trial | ✓ 7 days free trial |
| Free Plan | ✘ No free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2015 | 2020 |
| Headquarters | Palo Alto, USA | San Francisco, USA |
Overview
Metadata.io
Metadata.io acts as an operating system for your B2B marketing, designed to eliminate the manual grunt work associated with running paid campaigns. Instead of spending hours manually building audiences or mapping leads to accounts, you can use its automation engine to handle technical execution across LinkedIn, Facebook, and Google. It connects your CRM and marketing automation tools to ensure your data remains clean and actionable.
You can launch hundreds of campaign experiments simultaneously to identify which creative and audience combinations actually drive pipeline. The platform is built specifically for mid-market and enterprise B2B demand generation teams who need to scale their advertising spend without increasing their headcount. By automating the repetitive parts of campaign management, you can focus your energy on high-level strategy and creative development.
Testimonial
Testimonial simplifies the process of gathering social proof by giving you a dedicated space to collect video and text reviews. You can send a simple link to your customers, allowing them to record a video or write a response directly from their browser or mobile device. This removes the friction of scheduling interviews or requiring customers to download third-party recording software.
Once you have collected your reviews, you can manage them in a central dashboard and display them on your website using a 'Wall of Love.' You can also import existing reviews from platforms like Twitter, LinkedIn, and G2 to keep all your social proof in one place. It is designed for course creators, SaaS founders, and agencies who want to build trust and increase conversion rates through authentic customer stories.
Overview
Metadata.io Features
- Automated Audience Building Build precise target audiences by combining your CRM data with third-party intent signals to reach the right buyers automatically.
- Multivariate Experimentation Launch hundreds of ad variations across different channels simultaneously to see exactly which combinations generate the most revenue.
- Lead Enrichment Automatically enrich your leads with verified business data so your sales team always has the context they need to close.
- Revenue Attribution Track your ad spend directly to closed-won opportunities in your CRM to prove the exact ROI of every campaign.
- Automatic Lead Mapping Match incoming leads to existing accounts in your database instantly to prevent duplicate records and maintain data hygiene.
- Budget Optimization Shift your budget automatically toward the highest-performing campaigns and audiences based on real-time conversion data and pipeline impact.
Testimonial Features
- Dedicated Landing Pages. Create a custom branded page where your customers can record video or text testimonials without any technical hurdles.
- Wall of Love. Display all your best testimonials in a beautiful, customizable masonry grid that you can embed on your site.
- Social Media Importer. Import existing shoutouts from Twitter, LinkedIn, Product Hunt, and G2 to centralize your social proof automatically.
- Video Hosting. Host your video testimonials directly on the platform so you don't have to worry about external video players.
- Custom Styling. Match your testimonial widgets to your brand identity by customizing colors, fonts, and button styles easily.
- Step-by-Step Prompts. Guide your customers through the recording process with specific questions to ensure you get high-quality, actionable feedback.
Pricing Comparison
Metadata.io Pricing
- For up to $500k annual ad spend
- Unlimited platform users
- Facebook and LinkedIn integration
- Automated audience building
- Lead enrichment and mapping
- Standard support
- Everything in Growth, plus:
- For up to $1M annual ad spend
- Google Search Ads integration
- Advanced multivariate testing
- Custom dashboard reporting
- Priority customer success manager
Testimonial Pricing
- Unlimited text testimonials
- 2 video testimonials
- 1 space to manage content
- Standard Wall of Love
- Testimonial branding included
- Everything in Free, plus:
- Up to 10 video testimonials
- Remove Testimonial branding
- Custom domain support
- Import from social media
- Priority email support
Pros & Cons
Metadata.io
Pros
- Saves hours of manual work on campaign execution
- Simplifies complex multivariate testing across multiple channels
- Excellent lead enrichment accuracy for B2B targets
- Strong integration with Salesforce and HubSpot CRMs
Cons
- High entry price point for smaller startups
- Initial setup requires significant time and data
- Learning curve for mastering the experimentation engine
Testimonial
Pros
- Extremely easy for customers to record videos
- Centralizes reviews from multiple social media platforms
- Wall of Love creates instant visual credibility
- No coding required for website embedding
Cons
- Free plan has very limited video storage
- Video editing capabilities are relatively basic
- Higher tiers can become expensive for startups