Thinkific
Thinkific is a comprehensive course creation platform that allows you to build, market, and sell online courses and membership sites under your own brand without needing any technical coding skills.
WildApricot
WildApricot is a cloud-based membership management software designed to help nonprofits, associations, and clubs automate tasks like member registration, website updates, event scheduling, and secure payment processing.
Quick Comparison
| Feature | Thinkific | WildApricot |
|---|---|---|
| Website | thinkific.com | wildapricot.com |
| Pricing Model | Freemium | Freemium |
| Starting Price | Free | Free |
| FREE Trial | ✓ 30 days free trial | ✓ 60 days free trial |
| Free Plan | ✓ Has free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2012 | 2006 |
| Headquarters | Vancouver, Canada | Toronto, Canada |
Overview
Thinkific
Thinkific provides you with all the tools needed to turn your expertise into a sustainable online business. You can create professional courses using a drag-and-drop builder that supports video, quizzes, and interactive content. The platform handles the heavy lifting of hosting and security, so you can focus on teaching and growing your audience. You maintain full control over your branding, student data, and pricing models, ensuring your business looks exactly how you envisioned it.
Beyond just hosting content, you can build fully functional websites and sales pages to convert visitors into students. The platform supports various revenue streams, including one-time purchases, subscriptions, and digital downloads. Whether you are an individual creator or a growing company, you can scale your education business with automated student onboarding and integrated payment processing that puts money directly into your account.
WildApricot
WildApricot is an all-in-one platform designed to take the manual labor out of running a membership-based organization. Whether you manage a small hobby club or a large professional association, you can automate your most time-consuming tasks like processing renewals, sending automated reminder emails, and managing member databases. You get a centralized hub where member information stays current without constant data entry.
The platform also provides tools to grow your community and generate revenue. You can build a professional, mobile-friendly website using drag-and-drop tools, host event registrations with online payments, and send polished email newsletters to your entire contact list. By consolidating your website, database, and finances into one system, you eliminate the need for multiple disconnected tools and keep your organization running smoothly.
Overview
Thinkific Features
- Drag-and-Drop Course Builder Upload videos, build quizzes, and organize your lessons easily without writing a single line of code.
- Custom Web Themes Design a professional storefront that matches your brand using pre-built themes and a visual site editor.
- Thinkific App Store Extend your site's functionality by connecting with specialized tools for marketing, analytics, and student engagement.
- Student Communities Drive higher engagement by creating dedicated spaces where your students can interact and learn from each other.
- Automated Certificates Reward your students' hard work by automatically issuing branded completion certificates when they finish your course.
- Flexible Pricing Tools Set up subscriptions, payment plans, or one-time fees to match how your audience prefers to buy.
WildApricot Features
- Member Database. Maintain a secure, searchable database where members can update their own profiles to keep your records accurate.
- Website Builder. Create a professional website with ready-to-use themes and a drag-and-drop editor—no coding or technical skills required.
- Automated Renewals. Set up automated membership renewal reminders and recurring payments so you never have to chase down dues manually.
- Event Management. Organize events with online registration forms, automated confirmations, and integrated payment processing for tickets.
- Email Marketing. Design and send professional newsletters or automated announcements to specific member segments using customizable templates.
- Online Payments. Accept credit card payments securely for memberships, events, and donations directly through your WildApricot website.
Pricing Comparison
Thinkific Pricing
- 1 course
- Unlimited students
- 1 community
- Drag-and-drop course builder
- Full ecommerce features
- Thinkific App Store access
- Everything in Free, plus:
- Unlimited courses
- Custom domain
- Scheduled (drip) content
- Affiliate reporting
- Email integrations
WildApricot Pricing
- Up to 50 contacts
- Basic website builder
- Online membership database
- Community support forum
- WildApricot branding on site
- Everything in Free, plus:
- Up to 100 contacts
- Unlimited administrative users
- Online payment processing
- No WildApricot branding
- Custom domain name support
Pros & Cons
Thinkific
Pros
- Intuitive interface makes course setup fast and simple
- No transaction fees on any of the paid plans
- Reliable customer support and extensive knowledge base
- Excellent uptime and fast video loading for students
Cons
- Built-in email marketing tools are somewhat basic
- Checkout process has limited customization options
- Higher tiers required for advanced reporting features
WildApricot
Pros
- All-in-one functionality eliminates the need for multiple subscriptions
- Generous 60-day free trial provides ample testing time
- Automated renewal emails significantly reduce administrative workload
- Member self-service portal keeps database information current
Cons
- Website customization options can feel restrictive for designers
- Learning curve for setting up complex event workflows
- Pricing jumps can be steep when crossing contact limits