ChowNow
ChowNow is an online ordering and marketing platform that helps independent restaurants build their own branded digital storefronts to take commission-free orders directly from their customers.
Toast
Toast is an all-in-one point of sale and restaurant management platform designed to help you streamline operations, increase sales, and create better guest experiences through integrated technology.
Quick Comparison
| Feature | ChowNow | Toast |
|---|---|---|
| Website | chownow.com | toast.com |
| Pricing Model | Freemium | Freemium |
| Starting Price | Free | Free |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✓ Has free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2011 | 2011 |
| Headquarters | Los Angeles, USA | Boston, USA |
Overview
ChowNow
ChowNow provides you with the tools to take control of your restaurant's digital presence and eliminate high third-party delivery fees. You can launch your own branded ordering system across your website, social media profiles, and a custom-built mobile app. This allows you to keep 100% of your profits on every order while capturing valuable customer data that third-party apps usually keep for themselves.
The platform focuses on sustainable growth by providing you with automated marketing tools and a dedicated success manager to help increase your order volume. Whether you run a single local eatery or a growing regional chain, you can manage your entire digital menu and track sales performance through a centralized dashboard. It integrates directly with your existing POS system to keep your kitchen operations running smoothly without manual data entry.
Toast
Toast is a comprehensive restaurant management platform that unifies your front-of-house, back-of-house, and guest engagement tools. Instead of juggling multiple disconnected systems, you can manage your entire operation—from tableside ordering and integrated payments to kitchen displays and inventory—through a single, purpose-built interface. It helps you speed up service, reduce manual errors, and gain deeper insights into your restaurant's performance.
You can adapt the platform to fit your specific service model, whether you run a fine-dining establishment, a quick-service cafe, or a multi-location franchise. Beyond the point of sale, you can handle complex tasks like automated payroll, team scheduling, and loyalty programs. The software is designed to keep your business running even if your internet goes down, ensuring you never miss a sale during peak hours.
Overview
ChowNow Features
- Commission-Free Ordering Keep every dollar you earn from your online orders instead of paying 15-30% in fees to third-party delivery platforms.
- Branded Mobile Apps Launch your own custom-branded iOS and Android apps so your customers can order directly from their home screens.
- OrderBetter Network Get discovered by new diners through a network of high-traffic sites like Google, Yelp, and TripAdvisor with integrated ordering.
- Automated Marketing Send automated email campaigns and push notifications to your customers to drive repeat business and increase order frequency.
- POS Integrations Sync your online orders directly with your existing point-of-sale system to eliminate manual entry and reduce kitchen errors.
- Customer Data Ownership Access your own customer database including email addresses and order history to power your personalized marketing efforts.
Toast Features
- Tableside Ordering. Take orders and accept payments directly at the table with handheld devices to increase table turnover and improve accuracy.
- Kitchen Display System. Connect your front-of-house directly to the kitchen with digital screens that track prep times and notify servers when food is ready.
- Online Ordering. Take control of your takeout and delivery business with a branded online ordering site that integrates directly with your POS.
- Menu Management. Update your menu across all devices and online platforms instantly from any location to keep your offerings and pricing current.
- Automated Payroll. Sync your employee hours directly from the POS to payroll to ensure accurate paychecks and simplify your tax filings.
- Inventory Tracking. Monitor your stock levels in real-time and track food costs to identify waste and improve your overall profitability.
- Guest Loyalty Programs. Create custom rewards and marketing campaigns to turn first-time visitors into regulars and grow your customer database.
- Real-time Reporting. Access detailed sales and labor reports from your phone or computer to make data-driven decisions for your business.
Pricing Comparison
ChowNow Pricing
- Commission-free ordering
- Ordering on your website
- Google Search & Maps ordering
- Digital menu management
- Standard payment processing
- Everything in Free, plus:
- Custom-branded mobile app
- Automated email marketing
- Dedicated Success Manager
- Loyalty program tools
- Advanced data reporting
Toast Pricing
- Cloud-based POS software
- Payment processing integration
- Standard reporting
- Menu management
- Real-time fraud monitoring
- Everything in Quick Start, plus:
- Advanced reporting and analytics
- 24/7 customer support
- Gift card management
- Access to 100+ integrations
- Employee management tools
Pros & Cons
ChowNow
Pros
- Eliminates expensive per-order commissions entirely
- Provides full ownership of customer contact data
- Responsive customer support and dedicated success managers
- Easy-to-use interface for updating menus quickly
Cons
- Initial setup fees can be high
- Requires your own staff for local delivery
- Limited customization options for the mobile app
Toast
Pros
- Reliable offline mode keeps you running during outages
- Intuitive interface makes training new staff quick
- Seamless integration between front and back of house
- Hardware is specifically built for harsh kitchen environments
- Regular software updates add useful new features
Cons
- Requires use of Toast for payment processing
- Hardware costs can be high for multiple terminals
- Add-on features can significantly increase monthly costs