G2 is a software marketplace and review platform that helps you discover, review, and manage the technology your business needs to reach its full potential.
Trustpilot
Trustpilot is a digital review platform that helps you build brand credibility by collecting and displaying verified customer feedback to improve your online reputation and sales.
Quick Comparison
| Feature | G2 | Trustpilot |
|---|---|---|
| Website | g2.com | trustpilot.com |
| Pricing Model | Freemium | Freemium |
| Starting Price | Free | Free |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✓ Has free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2012 | 2007 |
| Headquarters | Chicago, USA | Copenhagen, Denmark |
Overview
G2
G2 is a comprehensive software marketplace that helps you make smarter buying decisions by providing access to over 2.5 million verified user reviews. Instead of relying on marketing materials, you can see how real peers use and rate specific tools across thousands of categories. This transparency allows you to compare products side-by-side based on satisfaction scores, feature sets, and market presence.
For software vendors, the platform offers a way to manage your brand reputation and capture buyer intent data. You can identify which companies are researching your product or your competitors in real-time. This helps your sales and marketing teams reach out to prospects exactly when they are in the market to buy, shortening your sales cycle and improving conversion rates.
Trustpilot
Trustpilot helps you harness the power of customer feedback to grow your business and build lasting trust. You can automate the collection of service and product reviews, giving your customers a voice while providing you with the social proof needed to convert browsers into buyers. The platform allows you to display these reviews through customizable widgets on your website, which can improve your search engine rankings and increase click-through rates on your digital ads.
You can also use the built-in analytics to gain deep insights into customer sentiment and identify areas for operational improvement. Whether you are a small local shop or a global enterprise, the platform provides the tools to manage your online reputation actively. By responding to reviews and resolving issues publicly, you demonstrate your commitment to customer service and turn potentially negative experiences into opportunities for brand loyalty.
Overview
G2 Features
- Verified User Reviews Read authentic feedback from real software users to understand the actual pros and cons before you buy.
- G2 Grid Reports Compare products visually on a quadrant based on user satisfaction and market presence to find the leaders.
- Buyer Intent Data Identify which companies are actively researching your product or category so you can target high-fit prospects.
- Review Generation Automate your review collection process with built-in campaigns to build social proof and improve your ranking.
- Competitor Comparison Generate side-by-side comparison tables to see exactly how your features and pricing stack up against rivals.
- Content Syndication Display your G2 badges and reviews directly on your website to build trust with your own visitors.
Trustpilot Features
- Automated Review Invitations. Send automated emails to your customers after a purchase to collect verified reviews without manual effort.
- TrustBox Widgets. Display your star rating and latest reviews on your website using customizable widgets to boost conversion rates.
- Review Insights. Analyze customer sentiment with AI-powered tools to understand what your customers love and what needs fixing.
- Google Seller Ratings. Boost your visibility in search results by qualifying for gold stars in your Google Ads and Shopping campaigns.
- Social Media Sharing. Turn your best reviews into eye-catching social media posts with built-in design tools to attract new customers.
- Fraud Detection. Protect your reputation with automated systems that identify and flag fake reviews to ensure your feedback stays authentic.
Pricing Comparison
G2 Pricing
- Claim your profile
- Basic product description
- Upload product screenshots
- Respond to user reviews
- Basic category listing
- Everything in Free, plus:
- Review generation tools
- Custom profile CTA buttons
- Advanced profile analytics
- G2 badge usage rights
- Lead generation forms
Trustpilot Pricing
- Claim your profile page
- 100 review invitations per month
- 2 TrustBox widgets
- Reply to reviews
- Basic performance reports
- Everything in Free, plus:
- 500 review invitations per month
- 8 TrustBox widgets
- Google Seller Ratings
- Ad-free profile page
- Marketing assets for social media
Pros & Cons
G2
Pros
- Massive database of reviews across every software niche
- Highly trusted by B2B buyers for authentic feedback
- Powerful buyer intent data for sales teams
- Easy-to-use comparison tools for software evaluation
Cons
- Paid plans for vendors are quite expensive
- Review moderation can sometimes feel inconsistent
- Steep learning curve for intent data integration
Trustpilot
Pros
- High brand recognition increases customer trust instantly
- Easy integration with popular e-commerce platforms
- Significant impact on Google Search visibility
- User-friendly dashboard for managing multiple reviews
Cons
- Paid plans are expensive for small businesses
- Limited customization options on the free tier
- Occasional challenges with removing unfair negative reviews