Smaply
Smaply is a visual journey mapping software that helps you centralize customer insights, create detailed personas, and map complex ecosystem maps to improve your overall customer experience strategy.
Upscope
Upscope is a specialized co-browsing and screen sharing software that allows customer support teams to see and interact with a user's browser tab instantly without any downloads or installations.
Quick Comparison
| Feature | Smaply | Upscope |
|---|---|---|
| Website | smaply.com | upscope.com |
| Pricing Model | Freemium | Subscription |
| Starting Price | Free | $15/month |
| FREE Trial | ✓ 14 days free trial | ✓ 14 days free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2012 | 2016 |
| Headquarters | Innsbruck, Austria | London, UK |
Overview
Smaply
Smaply is a dedicated journey mapping tool designed to help you visualize and manage your customer experience in one central place. Instead of scattered spreadsheets or static slide decks, you get a dynamic environment where you can build detailed journey maps, develop rich user personas, and visualize stakeholder relationships through ecosystem maps.
You can use the platform to identify pain points in your current service delivery and collaborate with your team to design better future-state experiences. It is particularly effective for UX researchers, service designers, and CX managers in mid-market to enterprise organizations who need to transform raw qualitative data into actionable visual insights that stakeholders can actually understand.
Upscope
Upscope provides instant co-browsing technology designed to eliminate the frustration of traditional screen sharing. You can see exactly what your customer sees on your website in real-time, allowing you to guide them through complex interfaces or troubleshoot issues without asking them to download any software. It integrates directly with your existing live chat or CRM tools, making the transition from a text chat to a visual support session seamless.
You can take control of the user's cursor to click buttons, scroll pages, and highlight specific elements on their screen. This hands-on approach reduces average handle time and improves customer satisfaction by resolving queries faster. The platform is built with a heavy focus on security, ensuring that sensitive data like passwords or credit card numbers remain masked during the session.
Overview
Smaply Features
- Journey Map Editor Create multi-layered journey maps with text, images, and storyboard icons to visualize every step of your customer's experience.
- Persona Editor Build detailed profiles of your target users to ensure your team stays focused on real human needs and behaviors.
- Ecosystem Maps Visualize the complex relationships between stakeholders, processes, and technologies that happen behind the scenes of your service.
- Live Collaboration Invite your teammates to edit maps in real-time and leave comments to speed up your design and approval process.
- Dynamic Data Linking Link personas directly to your journey maps so you can see how different segments experience the same service differently.
- Export Options Generate high-resolution PDF, PNG, or Excel files of your maps to share professional reports with your stakeholders.
Upscope Features
- Instant Co-browsing. View your customer's browser tab instantly with one click—no downloads, extensions, or meeting links required for you or the user.
- Remote Cursor Control. Take control of the user's mouse to click buttons and scroll through pages to show them exactly where to go.
- Sensitive Data Masking. Protect user privacy by automatically hiding specific form fields like passwords or credit card details from your support agents.
- Live Chat Integration. Launch co-browsing sessions directly from your favorite chat tools like Intercom, Zendesk, or LiveChat with a single click.
- On-Screen Drawing. Highlight specific areas of the page or draw on the user's screen to provide clear visual instructions during support calls.
- Session Recording. Record your co-browsing sessions for quality assurance, training purposes, or to keep a record of technical troubleshooting steps.
Pricing Comparison
Smaply Pricing
- 1 active project
- 3 journey maps
- 3 personas
- 1 ecosystem map
- Basic export options
- Everything in Free, plus:
- 3 active projects
- Unlimited journey maps
- Unlimited personas
- Unlimited ecosystem maps
- Premium export formats
Upscope Pricing
- 1 agent included
- Unlimited co-browsing sessions
- Standard integrations
- Basic security features
- Email support
- Everything in Hello, plus:
- 3 agents included
- Full API access
- Advanced security masking
- Priority email support
- Custom branding options
Pros & Cons
Smaply
Pros
- Intuitive drag-and-drop interface for quick mapping
- Professional export quality for stakeholder presentations
- Specialized tools for personas and ecosystem maps
- Generous free tier for individual practitioners
Cons
- Learning curve for complex multi-lane maps
- Limited integrations with external data sources
- Performance can slow down with very large maps
Upscope
Pros
- Zero-download setup makes it incredibly easy for non-technical customers
- Reduces support ticket resolution time by providing immediate visual context
- Integrates seamlessly with major live chat platforms like Intercom
- High-quality security features protect sensitive user information effectively
Cons
- Co-browsing is limited to your own website domain only
- Pricing can become expensive for very large support teams
- Requires a small snippet of code installed on your site