Totango
Totango is a customer success software that helps you monitor customer health, automate engagement workflows, and drive recurring revenue growth through data-driven insights and proactive retention strategies.
UserGuiding
UserGuiding is a no-code user onboarding platform that helps you create interactive product tours, checklists, and resource centers to improve user activation and retention rates.
Quick Comparison
| Feature | Totango | UserGuiding |
|---|---|---|
| Website | totango.com | userguiding.com |
| Pricing Model | Freemium | Subscription |
| Starting Price | Free | $89/month |
| FREE Trial | ✓ 14 days free trial | ✓ 14 days free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2010 | 2018 |
| Headquarters | Redwood City, USA | San Francisco, USA |
Overview
Totango
Totango helps you protect and grow your recurring revenue by giving you a clear view of your customer health. You can integrate data from various sources to create a single source of truth for every account, allowing your team to spot churn risks before they happen. The platform uses 'SuccessBLOCs'—pre-built toolkits that help you standardize your customer journey, from onboarding and adoption to renewal and expansion.
You can automate repetitive manual tasks with 'SuccessPlays' that trigger specific actions based on customer behavior. Whether you are managing a handful of high-touch accounts or thousands of digital-only customers, the platform scales to meet your needs. It helps you move away from reactive firefighting and toward a proactive strategy that increases lifetime value and simplifies team collaboration.
UserGuiding
UserGuiding helps you build interactive product walkthroughs and onboarding flows without writing a single line of code. You can guide your new users through your interface using step-by-step highlights, tooltips, and modals that trigger based on their behavior. This approach ensures your customers find value in your software immediately, reducing the burden on your support team and preventing early churn.
Beyond simple tours, you can implement onboarding checklists to gamify the learning process and resource centers to provide self-service help directly within your app. The platform also includes built-in analytics so you can track how users interact with your guides and identify where they get stuck. It is designed for product managers, marketers, and customer success teams at SaaS companies of all sizes who need to move fast and iterate on their user experience.
Overview
Totango Features
- Customer Health Scoring Monitor real-time account health using multidimensional data so you can intervene exactly when a customer needs help.
- SuccessBLOCs Deploy pre-built modular toolkits designed for specific goals like onboarding, renewals, or expansion to get started quickly.
- SuccessPlays Automate your workflows by triggering tasks and notifications for your team based on specific customer milestones or risks.
- Customer Segments Group your customers by industry, lifecycle stage, or health status to deliver personalized engagement at scale.
- Campaign Builder Send automated, personalized emails to your customers based on their product usage and behavior without leaving the platform.
- Revenue Center Track your renewal forecasts and identify upsell opportunities visually to ensure you hit your growth targets every quarter.
UserGuiding Features
- Interactive Guides. Create step-by-step product tours that highlight specific elements of your interface to lead users to their 'aha' moment.
- Onboarding Checklists. Give your users a clear sense of progress by grouping essential tasks into a checklist that rewards completion.
- Resource Centers. Build an in-app help hub where users can search your knowledge base or trigger guides without leaving the page.
- User Segmentation. Target specific groups of users based on their attributes or behavior to ensure they only see relevant onboarding content.
- NPS & Surveys. Collect feedback directly inside your application using Net Promoter Score surveys to measure customer satisfaction in real-time.
- No-Code Editor. Design and deploy your guides using a simple point-and-click browser extension that requires zero technical or coding skills.
Pricing Comparison
Totango Pricing
- Up to 100 accounts
- 1 SuccessBLOC
- Basic health tracking
- Community support
- Self-service onboarding
- Everything in Free, plus:
- Up to 200 accounts
- 3 SuccessBLOCs
- Automated SuccessPlays
- Email campaigns
- Standard integrations
UserGuiding Pricing
- Up to 2,500 Monthly Active Users
- Unlimited guides and hotspots
- User segmentation
- Email and chat support
- UserGuiding branding removed
- Google Analytics integration
- Everything in Basic, plus:
- Up to 20,000 Monthly Active Users
- Unlimited guides and checklists
- Resource centers
- NPS surveys
- Dedicated success manager
Pros & Cons
Totango
Pros
- Highly customizable health scoring models
- Pre-built templates accelerate initial setup
- Powerful automation triggers save manual effort
- Excellent visibility into account renewal risks
Cons
- Initial configuration requires significant time investment
- Interface can feel cluttered for new users
- Higher pricing tiers are quite expensive
UserGuiding
Pros
- Extremely easy to set up without developer help
- Highly responsive and helpful customer support team
- Clean and intuitive user interface for builders
- Great value for money compared to enterprise rivals
- Flexible segmentation for personalized user experiences
Cons
- Limited design customization for complex UI elements
- Analytics dashboard could provide deeper behavioral insights
- Chrome extension occasionally glitches on certain web frameworks