Lookback vs User Interviews

<p>Lookback is a dedicated user research platform that helps you see through your customers' eyes. Instead of relying on static feedback, you can watch real people interact with your apps, websites, or prototypes in real-time. You can host live moderated sessions where you talk directly to participants or set up unmoderated tasks that users complete on their own schedule. </p> <p>The platform automatically records the participant's screen, their face via webcam, and their voice, providing a complete picture of the user experience. You can invite your entire team to watch sessions live in a virtual observation room, where they can take timestamped notes and create highlight reels. It solves the problem of fragmented research data by keeping all your recordings, notes, and insights in one centralized, searchable home.</p>

<p>User Interviews is a dedicated participant recruitment platform designed to take the manual labor out of finding research subjects. Whether you are conducting usability tests, 1-on-1 interviews, or longitudinal studies, you can source high-quality participants from their massive 4-million-person panel or manage your own internal database of users. </p> <p>You can automate the most tedious parts of the research process, including screening applicants, scheduling sessions across time zones, and distributing incentive payments. The platform helps you move from project launch to your first interview in as little as a few hours, ensuring your product decisions are always backed by real human feedback without the typical recruiting bottlenecks.</p>