Metadata.io
Metadata.io is an operating system for B2B marketers that automates technical tasks like audience building and lead enrichment to help you scale your performance marketing and drive revenue.
ViralSweep
ViralSweep is a comprehensive marketing platform that helps you build, run, and manage digital giveaways, sweepstakes, and contests to grow your email list and increase social media engagement.
Quick Comparison
| Feature | Metadata.io | ViralSweep |
|---|---|---|
| Website | metadata.io | viralsweep.com |
| Pricing Model | Subscription | Subscription |
| Starting Price | $3500/month | $49/month |
| FREE Trial | ✘ No free trial | ✓ 7 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2015 | 2012 |
| Headquarters | Palo Alto, USA | Cheshire, USA |
Overview
Metadata.io
Metadata.io acts as an operating system for your B2B marketing, designed to eliminate the manual grunt work associated with running paid campaigns. Instead of spending hours manually building audiences or mapping leads to accounts, you can use its automation engine to handle technical execution across LinkedIn, Facebook, and Google. It connects your CRM and marketing automation tools to ensure your data remains clean and actionable.
You can launch hundreds of campaign experiments simultaneously to identify which creative and audience combinations actually drive pipeline. The platform is built specifically for mid-market and enterprise B2B demand generation teams who need to scale their advertising spend without increasing their headcount. By automating the repetitive parts of campaign management, you can focus your energy on high-level strategy and creative development.
ViralSweep
ViralSweep is a versatile marketing platform designed to help you grow your audience through viral giveaways, sweepstakes, and contests. You can quickly build high-converting entry forms and landing pages that incentivize users to share your brand with their friends. By rewarding actions like social media follows, video views, or purchases, you turn every entrant into a potential brand advocate.
The software simplifies the legal and technical hurdles of running promotions by providing official rules templates and automated winner selection. Whether you are a small e-commerce store or a large global brand, you can use these tools to capture verified emails, boost your sales, and collect user-generated content. It integrates directly with your existing tech stack to sync new leads instantly.
Overview
Metadata.io Features
- Automated Audience Building Build precise target audiences by combining your CRM data with third-party intent signals to reach the right buyers automatically.
- Multivariate Experimentation Launch hundreds of ad variations across different channels simultaneously to see exactly which combinations generate the most revenue.
- Lead Enrichment Automatically enrich your leads with verified business data so your sales team always has the context they need to close.
- Revenue Attribution Track your ad spend directly to closed-won opportunities in your CRM to prove the exact ROI of every campaign.
- Automatic Lead Mapping Match incoming leads to existing accounts in your database instantly to prevent duplicate records and maintain data hygiene.
- Budget Optimization Shift your budget automatically toward the highest-performing campaigns and audiences based on real-time conversion data and pipeline impact.
ViralSweep Features
- Viral Sharing. Award bonus entries to participants when they refer friends or share your promotion on social media platforms.
- Purchase Tracking. Integrate with Shopify or BigCommerce to automatically give customers entries for every dollar they spend in your store.
- Social Actions. Grow your following by requiring users to visit your Instagram, watch a YouTube video, or follow your TikTok.
- Instant Win. Keep your audience engaged by letting them know immediately if they have won a prize after submitting their entry.
- Photo & Video Contests. Collect and display user-generated content through beautiful galleries where your community can vote for their favorite entries.
- Automated Rules. Generate state-compliant official rules automatically so you stay protected without needing a legal team for every campaign.
Pricing Comparison
Metadata.io Pricing
- For up to $500k annual ad spend
- Unlimited platform users
- Facebook and LinkedIn integration
- Automated audience building
- Lead enrichment and mapping
- Standard support
- Everything in Growth, plus:
- For up to $1M annual ad spend
- Google Search Ads integration
- Advanced multivariate testing
- Custom dashboard reporting
- Priority customer success manager
ViralSweep Pricing
- Sweepstakes & Contests
- Instant Win & Giveaways
- Unlimited campaigns
- Basic integrations
- Official rules builder
- Email support
- Everything in Starter, plus:
- Purchase-to-win tracking
- Milestone rewards
- Advanced integrations
- Remove ViralSweep branding
- Priority support
Pros & Cons
Metadata.io
Pros
- Saves hours of manual work on campaign execution
- Simplifies complex multivariate testing across multiple channels
- Excellent lead enrichment accuracy for B2B targets
- Strong integration with Salesforce and HubSpot CRMs
Cons
- High entry price point for smaller startups
- Initial setup requires significant time and data
- Learning curve for mastering the experimentation engine
ViralSweep
Pros
- Extensive list of social entry options
- Seamless integration with major e-commerce platforms
- Easy to set up complex viral loops
- Excellent customer support for technical issues
Cons
- Higher tiers are expensive for small businesses
- Steep learning curve for advanced customization
- Limited design flexibility on the entry-level plan