Smaply
Smaply is a visual journey mapping software that helps you centralize customer insights, create detailed personas, and map complex ecosystem maps to improve your overall customer experience strategy.
Waitwhile
Waitwhile is a guest management platform that helps you eliminate physical waiting lines by providing virtual queues, automated messaging, and online scheduling to improve your customer experience.
Quick Comparison
| Feature | Smaply | Waitwhile |
|---|---|---|
| Website | smaply.com | waitwhile.com |
| Pricing Model | Freemium | Freemium |
| Starting Price | Free | Free |
| FREE Trial | ✓ 14 days free trial | ✓ 14 days free trial |
| Free Plan | ✓ Has free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2012 | 2016 |
| Headquarters | Innsbruck, Austria | San Francisco, USA |
Overview
Smaply
Smaply is a dedicated journey mapping tool designed to help you visualize and manage your customer experience in one central place. Instead of scattered spreadsheets or static slide decks, you get a dynamic environment where you can build detailed journey maps, develop rich user personas, and visualize stakeholder relationships through ecosystem maps.
You can use the platform to identify pain points in your current service delivery and collaborate with your team to design better future-state experiences. It is particularly effective for UX researchers, service designers, and CX managers in mid-market to enterprise organizations who need to transform raw qualitative data into actionable visual insights that stakeholders can actually understand.
Waitwhile
Waitwhile is a guest management platform that helps you transform how your customers wait and book services. Instead of making people stand in physical lines, you can move them into a virtual queue where they receive real-time updates via SMS. This allows your guests to spend their time elsewhere while they wait for their turn, significantly improving their overall experience and reducing perceived wait times.
You can also manage your entire floor operation by combining walk-ins with scheduled appointments in a single dashboard. The platform provides you with deep analytics on wait times and staff performance, helping you optimize your operations. Whether you run a small retail shop or manage a large-scale event, you can customize the interface to match your brand and specific workflow requirements.
Overview
Smaply Features
- Journey Map Editor Create multi-layered journey maps with text, images, and storyboard icons to visualize every step of your customer's experience.
- Persona Editor Build detailed profiles of your target users to ensure your team stays focused on real human needs and behaviors.
- Ecosystem Maps Visualize the complex relationships between stakeholders, processes, and technologies that happen behind the scenes of your service.
- Live Collaboration Invite your teammates to edit maps in real-time and leave comments to speed up your design and approval process.
- Dynamic Data Linking Link personas directly to your journey maps so you can see how different segments experience the same service differently.
- Export Options Generate high-resolution PDF, PNG, or Excel files of your maps to share professional reports with your stakeholders.
Waitwhile Features
- Virtual Waitlist. Let your guests join a digital line from their phones so they can wait anywhere instead of standing in a physical queue.
- Smart Scheduling. Combine your pre-booked appointments and live walk-ins into one unified view to manage your daily capacity effortlessly.
- Automated SMS Alerts. Send automatic text updates to your guests when their turn is approaching to reduce no-shows and keep them informed.
- Two-Way Messaging. Chat directly with your customers in real-time to answer questions or provide specific instructions before they arrive.
- Customer Analytics. Track your average wait times and busy periods with visual reports to help you make better staffing decisions.
- Custom Check-in Kiosks. Set up self-service tablets where guests can check themselves in quickly, freeing up your staff for more complex tasks.
Pricing Comparison
Smaply Pricing
- 1 active project
- 3 journey maps
- 3 personas
- 1 ecosystem map
- Basic export options
- Everything in Free, plus:
- 3 active projects
- Unlimited journey maps
- Unlimited personas
- Unlimited ecosystem maps
- Premium export formats
Waitwhile Pricing
- Up to 100 guests per month
- Virtual waitlist and scheduling
- Basic SMS notifications
- Public check-in page
- Standard analytics
- Everything in Free, plus:
- Up to 250 guests per month
- Custom branding and colors
- Two-way SMS messaging
- Unlimited staff users
- Email support
Pros & Cons
Smaply
Pros
- Intuitive drag-and-drop interface for quick mapping
- Professional export quality for stakeholder presentations
- Specialized tools for personas and ecosystem maps
- Generous free tier for individual practitioners
Cons
- Learning curve for complex multi-lane maps
- Limited integrations with external data sources
- Performance can slow down with very large maps
Waitwhile
Pros
- Extremely easy for guests to join queues via mobile
- Significantly reduces perceived wait times for customers
- Intuitive dashboard that staff can learn in minutes
- Highly customizable check-in fields for data collection
Cons
- SMS costs can add up for high-volume businesses
- Advanced reporting requires higher-tier paid plans
- Occasional delays in message delivery during peak times