Appcues
Appcues is a user onboarding software that helps you create personalized in-app experiences like walkthroughs, surveys, and announcements to drive product adoption and reduce churn without writing code.
WalkMe
WalkMe is a digital adoption platform that overlays on any software to provide real-time guidance, automated workflows, and analytics to help your employees and customers master complex digital tools.
Quick Comparison
| Feature | Appcues | WalkMe |
|---|---|---|
| Website | appcues.com | walkme.com |
| Pricing Model | Subscription | Custom |
| Starting Price | $249/month | Custom Pricing |
| FREE Trial | ✓ 14 days free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2013 | 2011 |
| Headquarters | Boston, USA | San Francisco, USA |
Overview
Appcues
Appcues helps you design and publish in-app experiences that guide your users toward value without needing a developer. You can build interactive walkthroughs, checklists, and modals using a simple drag-and-drop editor. This allows you to welcome new signups, announce feature updates, and collect user feedback directly within your product interface.
By targeting specific user segments, you ensure that the right message reaches the right person at the perfect time. The platform helps you measure how these flows impact your bottom line, allowing you to iterate on your onboarding strategy based on real-time data. It is ideal for product-led growth teams at SaaS companies of all sizes who want to improve retention and conversion rates.
WalkMe
WalkMe helps you simplify the user experience across any software application by providing on-screen guidance exactly when it is needed. Instead of forcing users to sit through long training sessions or read manuals, you can deploy interactive walkthroughs, tooltips, and automated tasks that lead people through complex processes step-by-step. It acts as an invisible layer on top of your existing tech stack to ensure your team actually uses the tools you pay for.
You can identify exactly where users get stuck using built-in analytics and then deploy instant fixes without needing to change the underlying code of your software. Whether you are onboarding new employees to a CRM or helping customers navigate a web portal, the platform reduces support tickets and speeds up proficiency. It is designed for mid-market and enterprise organizations looking to maximize their return on software investments.
Overview
Appcues Features
- No-Code Builder Create beautiful modals, tooltips, and slideouts directly on top of your application using a visual point-and-click editor.
- Onboarding Checklists Give your users a clear path to success with persistent checklists that track their progress through key setup tasks.
- Advanced Segmentation Target your flows based on user behavior, attributes, or lifecycle stage to ensure every message feels relevant.
- In-App Surveys Collect Net Promoter Scores (NPS) and qualitative feedback while your users are active to understand their needs better.
- Event Tracking Monitor how users interact with your flows and track goal completion to see exactly which experiences drive results.
- A/B Testing Experiment with different messaging or designs to discover which onboarding paths lead to the highest conversion rates.
WalkMe Features
- Smart Walk-Thrus. Lead your users through complex tasks with step-by-step instructions that react to their actions in real-time.
- ActionBot. Complete tasks across different applications using a natural language interface that handles the clicking for you.
- Digital Experience Analytics. See exactly where your users struggle so you can create targeted guidance to fix bottlenecks instantly.
- ShoutOuts. Grab user attention immediately with pop-up notifications for important announcements, feature updates, or urgent compliance reminders.
- Smart Tips. Provide instant help with hover-over tooltips that explain specific fields or features without cluttering your interface.
- Onboarding Checklists. Give your new hires a clear path to success with personalized task lists that track their progress.
Pricing Comparison
Appcues Pricing
- Up to 2,500 MAU
- 3 user licenses
- Unlimited workflows
- Standard integrations
- Basic segmentation
- Email support
- Everything in Essentials, plus:
- Up to 2,500 MAU included
- 10 user licenses
- Advanced targeting
- Unlimited integrations
- Event-based triggering
- A/B testing
WalkMe Pricing
Pros & Cons
Appcues
Pros
- Intuitive Chrome extension makes building flows very easy
- Highly flexible targeting options for personalized experiences
- Detailed analytics help track flow performance accurately
- Excellent customer success team and educational resources
- Fast implementation without requiring heavy developer resources
Cons
- Starting price point is high for early startups
- Mobile app support requires a separate SDK
- Styling complex elements may require custom CSS knowledge
WalkMe
Pros
- Works on top of almost any web-based application
- Reduces time spent on repetitive employee training
- Detailed analytics pinpoint exactly where users struggle
- Highly customizable guidance matches your brand look
Cons
- Initial setup requires significant time and planning
- Pricing is high and aimed at enterprise budgets
- Requires regular maintenance when underlying software updates