Improvado
Improvado is a marketing data aggregation platform that automates the entire ETL process by connecting disparate marketing sources to your preferred data warehouse or visualization tool.
WhatConverts
WhatConverts is a lead tracking software that captures marketing data from calls, forms, and chats to show you exactly which marketing channels drive your most valuable leads.
Quick Comparison
| Feature | Improvado | WhatConverts |
|---|---|---|
| Website | improvado.io | whatconverts.com |
| Pricing Model | Custom | Subscription |
| Starting Price | Custom Pricing | $30/month |
| FREE Trial | ✘ No free trial | ✓ 14 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2017 | 2014 |
| Headquarters | San Francisco, USA | Charlotte, USA |
Overview
Improvado
Improvado is a sophisticated data pipeline solution designed to handle the complex reporting needs of large marketing teams and agencies. You can eliminate manual data collection by connecting over 500 marketing and sales platforms directly to your data warehouse or BI tool. It handles the heavy lifting of data normalization and mapping, ensuring your cross-channel reports are accurate and ready for analysis without requiring help from your engineering team.
You can manage your entire marketing data ecosystem from a single interface, making it easy to track performance across social media, search ads, and CRM systems. The platform is built for scale, supporting massive data volumes while providing the flexibility to create custom metrics and transformations. It solves the common headache of fragmented data, allowing you to focus on optimizing your ad spend and proving ROI rather than wrestling with spreadsheets.
WhatConverts
WhatConverts gives you a complete picture of your marketing performance by tracking every lead back to its original source. Instead of just looking at clicks or sessions, you can see the actual phone calls, form submissions, and chat sessions generated by your campaigns. This allows you to stop guessing which ads work and start investing your budget into the channels that deliver real revenue.
You can manage all your leads in a single dashboard, qualify them instantly, and see the exact keyword or landing page that triggered the conversion. Whether you are an agency managing multiple clients or a business owner looking to scale, the platform provides the data you need to prove marketing ROI and optimize your sales funnel with confidence.
Overview
Improvado Features
- 500+ Data Connectors Connect all your marketing, sales, and CRM platforms with pre-built integrations that sync your data automatically.
- Automated Data Mapping Unify disparate naming conventions across different platforms into a single, cohesive dataset for easier cross-channel reporting.
- Data Transformation Engine Clean and prepare your data for analysis using a no-code interface that handles complex calculations and filtering.
- Custom Attribution Modeling Build your own attribution models to understand exactly which touchpoints are driving conversions and revenue for your business.
- Real-time Data Sync Keep your dashboards updated with the latest information by scheduling automated data refreshes at your preferred frequency.
- Enterprise Data Security Protect your sensitive marketing information with SOC-2 compliant infrastructure and advanced encryption protocols for all data transfers.
WhatConverts Features
- Dynamic Call Tracking. Assign unique phone numbers to different marketing sources so you know exactly which ads trigger every incoming call.
- Form Submission Capture. Capture every detail from your website forms automatically and link them to the specific marketing journey of the user.
- Lead Management Dashboard. View, filter, and manage all your leads in one central location to stay organized and respond to prospects faster.
- Multi-Touch Attribution. Track the entire customer journey across multiple visits to understand how different touchpoints contribute to a final conversion.
- Call Recording and Playback. Listen to recordings of your incoming calls to qualify leads and coach your team on improving sales conversations.
- Automated ROI Reporting. Generate professional reports that show your cost-per-lead and conversion rates across all your active marketing channels.
Pricing Comparison
Improvado Pricing
WhatConverts Pricing
- Track calls, forms, and chats
- Standard reporting
- Unlimited users
- Spam prevention tools
- Email support
- Everything in Plus, plus:
- Multi-touch attribution
- Custom lead scoring
- Salesforce integration
- Priority support
Pros & Cons
Improvado
Pros
- Extensive library of marketing-specific data connectors
- Saves hundreds of hours on manual reporting
- Excellent customer support for complex technical setups
- Handles high data volumes without performance lag
Cons
- Higher price point than basic ETL tools
- Initial setup requires significant time and planning
- Custom pricing makes budget planning difficult initially
WhatConverts
Pros
- Captures lead data from calls and forms reliably
- Intuitive dashboard makes lead qualification very simple
- Excellent customer support team responds quickly
- Integrates smoothly with Google Ads and Analytics
Cons
- Interface can feel slightly dated to some
- Initial setup of tracking scripts takes time
- Advanced reporting has a slight learning curve