TopBuilder
TopBuilder is a construction-specific CRM and lead management software designed to help home builders, specialty contractors, and real estate professionals streamline sales and follow-up processes.
WhatConverts
WhatConverts is a lead tracking software that captures marketing data from calls, forms, and chats to show you exactly which marketing channels drive your most valuable leads.
Quick Comparison
| Feature | TopBuilder | WhatConverts |
|---|---|---|
| Website | topbuildersolutions.com | whatconverts.com |
| Pricing Model | Custom | Subscription |
| Starting Price | Custom Pricing | $30/month |
| FREE Trial | ✘ No free trial | ✓ 14 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2008 | 2014 |
| Headquarters | Houston, USA | Charlotte, USA |
Overview
TopBuilder
TopBuilder is a specialized CRM built specifically for the construction and real estate industries. You can manage your entire sales funnel from initial lead capture to the final contract within a single interface. It solves the common problem of fragmented data by connecting your sales team, marketing efforts, and project management tools. You can automate follow-ups with prospective buyers and subcontractors to ensure no lead falls through the cracks.
The platform integrates directly with industry-standard accounting and ERP systems like Sage and Viewpoint, allowing you to sync project data effortlessly. Whether you are a custom home builder or a large commercial contractor, you can use the built-in email marketing and bid management tools to win more work. It focuses on reducing manual data entry so you can spend more time closing deals and managing active job sites.
WhatConverts
WhatConverts gives you a complete picture of your marketing performance by tracking every lead back to its original source. Instead of just looking at clicks or sessions, you can see the actual phone calls, form submissions, and chat sessions generated by your campaigns. This allows you to stop guessing which ads work and start investing your budget into the channels that deliver real revenue.
You can manage all your leads in a single dashboard, qualify them instantly, and see the exact keyword or landing page that triggered the conversion. Whether you are an agency managing multiple clients or a business owner looking to scale, the platform provides the data you need to prove marketing ROI and optimize your sales funnel with confidence.
Overview
TopBuilder Features
- Lead Management Capture and organize leads from your website and listing services automatically so you never miss a sales opportunity.
- Bid Tracking Monitor every bid and proposal in real-time to stay on top of deadlines and improve your win rate.
- Email Marketing Send branded newsletters and automated follow-up campaigns to keep your prospects engaged throughout the long construction sales cycle.
- ERP Integrations Connect your CRM with Sage, Viewpoint, or QuickBooks to sync customer data and project costs without manual entry.
- Document Management Store and share contracts, floor plans, and site photos directly within the lead record for easy team access.
- Workflow Automation Set up automatic alerts and tasks for your sales team based on lead behavior or project milestones.
WhatConverts Features
- Dynamic Call Tracking. Assign unique phone numbers to different marketing sources so you know exactly which ads trigger every incoming call.
- Form Submission Capture. Capture every detail from your website forms automatically and link them to the specific marketing journey of the user.
- Lead Management Dashboard. View, filter, and manage all your leads in one central location to stay organized and respond to prospects faster.
- Multi-Touch Attribution. Track the entire customer journey across multiple visits to understand how different touchpoints contribute to a final conversion.
- Call Recording and Playback. Listen to recordings of your incoming calls to qualify leads and coach your team on improving sales conversations.
- Automated ROI Reporting. Generate professional reports that show your cost-per-lead and conversion rates across all your active marketing channels.
Pricing Comparison
TopBuilder Pricing
WhatConverts Pricing
- Track calls, forms, and chats
- Standard reporting
- Unlimited users
- Spam prevention tools
- Email support
- Everything in Plus, plus:
- Multi-touch attribution
- Custom lead scoring
- Salesforce integration
- Priority support
Pros & Cons
TopBuilder
Pros
- Deep integration with construction accounting software like Sage
- Industry-specific templates for home builders and contractors
- Excellent customer support that understands construction workflows
- Centralizes lead communication in one easy-to-access location
Cons
- Initial setup and integration can take significant time
- User interface feels dated compared to modern generic CRMs
- Mobile app functionality is limited compared to desktop version
WhatConverts
Pros
- Captures lead data from calls and forms reliably
- Intuitive dashboard makes lead qualification very simple
- Excellent customer support team responds quickly
- Integrates smoothly with Google Ads and Analytics
Cons
- Interface can feel slightly dated to some
- Initial setup of tracking scripts takes time
- Advanced reporting has a slight learning curve