ChowNow
ChowNow is an online ordering and marketing platform that helps independent restaurants build their own branded digital storefronts to take commission-free orders directly from their customers.
xtraCHEF by Toast
xtraCHEF is an automated inventory and accounts payable platform designed for restaurants to digitize invoices, track real-time ingredient price fluctuations, and manage food costs to protect your profit margins.
Quick Comparison
| Feature | ChowNow | xtraCHEF by Toast |
|---|---|---|
| Website | chownow.com | xtrachef.com |
| Pricing Model | Freemium | Freemium |
| Starting Price | Free | Free |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✓ Has free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2011 | 2015 |
| Headquarters | Los Angeles, USA | New York, USA |
Overview
ChowNow
ChowNow provides you with the tools to take control of your restaurant's digital presence and eliminate high third-party delivery fees. You can launch your own branded ordering system across your website, social media profiles, and a custom-built mobile app. This allows you to keep 100% of your profits on every order while capturing valuable customer data that third-party apps usually keep for themselves.
The platform focuses on sustainable growth by providing you with automated marketing tools and a dedicated success manager to help increase your order volume. Whether you run a single local eatery or a growing regional chain, you can manage your entire digital menu and track sales performance through a centralized dashboard. It integrates directly with your existing POS system to keep your kitchen operations running smoothly without manual data entry.
xtraCHEF by Toast
xtraCHEF helps you take control of your restaurant's back-of-house operations by automating the tedious manual work of data entry. You can simply snap a photo of your paper invoices or upload digital copies, and the system automatically extracts line-item data, maps it to your general ledger, and syncs it directly with your accounting software. This eliminates human error and ensures your financial records are always up to date.
Beyond simple bookkeeping, you can monitor price trends for every ingredient you buy, allowing you to spot sudden cost spikes before they eat your profits. The platform also enables you to build digital recipes and calculate exact plate costs based on live invoice data. Whether you run a single independent cafe or a large multi-unit restaurant group, you get the visibility needed to make smarter purchasing decisions and keep your food costs in check.
Overview
ChowNow Features
- Commission-Free Ordering Keep every dollar you earn from your online orders instead of paying 15-30% in fees to third-party delivery platforms.
- Branded Mobile Apps Launch your own custom-branded iOS and Android apps so your customers can order directly from their home screens.
- OrderBetter Network Get discovered by new diners through a network of high-traffic sites like Google, Yelp, and TripAdvisor with integrated ordering.
- Automated Marketing Send automated email campaigns and push notifications to your customers to drive repeat business and increase order frequency.
- POS Integrations Sync your online orders directly with your existing point-of-sale system to eliminate manual entry and reduce kitchen errors.
- Customer Data Ownership Access your own customer database including email addresses and order history to power your personalized marketing efforts.
xtraCHEF by Toast Features
- Automated Invoice Processing. Snap photos of invoices to automatically extract line-item data and sync it with your accounting system without manual typing.
- Real-time Inventory Tracking. Monitor your stock levels in real-time based on purchases and sales to reduce waste and prevent over-ordering.
- Recipe Costing. Build digital recipes that update automatically with your latest invoice prices so you always know your exact margins.
- Price Trend Alerts. Get notified when ingredient prices fluctuate so you can negotiate with vendors or adjust your menu pricing immediately.
- Purchasing Insights. Analyze your spending across different locations and vendors to identify opportunities for bulk savings and better deals.
- GL Code Mapping. Automatically categorize every line item to your specific general ledger codes for faster, more accurate month-end closing.
Pricing Comparison
ChowNow Pricing
- Commission-free ordering
- Ordering on your website
- Google Search & Maps ordering
- Digital menu management
- Standard payment processing
- Everything in Free, plus:
- Custom-branded mobile app
- Automated email marketing
- Dedicated Success Manager
- Loyalty program tools
- Advanced data reporting
xtraCHEF by Toast Pricing
- Limited monthly invoice scans
- Basic invoice extraction
- Mobile app access
- Digital document storage
- Basic reporting
- Everything in Lite, plus:
- Increased invoice volume
- Full accounting integrations
- Line-item price tracking
- Vendor management tools
- Standard support access
Pros & Cons
ChowNow
Pros
- Eliminates expensive per-order commissions entirely
- Provides full ownership of customer contact data
- Responsive customer support and dedicated success managers
- Easy-to-use interface for updating menus quickly
Cons
- Initial setup fees can be high
- Requires your own staff for local delivery
- Limited customization options for the mobile app
xtraCHEF by Toast
Pros
- Saves hours of manual data entry every week
- Highly accurate line-item extraction from messy paper invoices
- Seamless integration with popular accounting tools like QuickBooks
- Provides immediate visibility into rising ingredient costs
Cons
- Initial setup and GL mapping requires significant time
- Mobile app can be slow when uploading many invoices
- Learning curve for staff unfamiliar with inventory software