Medallia vs Zoho Survey Comparison: Reviews, Features, Pricing & Alternatives in 2026

Detailed side-by-side comparison to help you choose the right solution for your team

Updated Apr 2026 8 min read

Medallia

0.0 (0 reviews)

Medallia is an enterprise experience management platform that captures customer and employee signals across all channels to provide real-time insights and automated actions for improving brand loyalty.

Starting at --
Free Trial NO FREE TRIAL
VS

Zoho Survey

0.0 (0 reviews)

Create professional online surveys and reach your audience on any device with this intuitive, feature-rich survey builder designed for businesses of all sizes.

Starting at Free
Free Trial 7 days

Quick Comparison

Feature Medallia Zoho Survey
Website medallia.com zoho.com
Pricing Model Custom Freemium
Starting Price Custom Pricing Free
FREE Trial ✘ No free trial ✓ 7 days free trial
Free Plan ✘ No free plan ✓ Has free plan
Product Demo ✓ Request demo here ✓ Request demo here
Deployment saas mobile cloud mobile
Integrations Salesforce Adobe Experience Cloud ServiceNow Slack Microsoft Teams Zendesk Oracle Workday Marketo Tableau Zoho CRM Google Sheets Slack Mailchimp Salesforce Zendesk Shopify Microsoft Excel Tableau Google Drive
Target Users mid-market enterprise solopreneur small-business mid-market
Target Industries
Customer Count 0 0
Founded Year 2001 1996
Headquarters San Francisco, USA Chennai, India

Overview

M

Medallia

Medallia helps you understand and improve every interaction people have with your brand. By capturing feedback across text, voice, video, and digital channels, you can see exactly where your customer experience excels or falls short. The platform uses artificial intelligence to analyze millions of data points in real-time, automatically identifying trends and predicting future behavior so you can stay ahead of customer needs.

You can empower your entire team—from the front line to the C-suite—with personalized dashboards that show relevant insights for their specific roles. Whether you are looking to reduce customer churn, boost employee engagement, or optimize digital products, the software provides the tools to close the loop and take meaningful action. It is designed for large organizations that need to manage complex experience programs at a global scale.

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Zoho Survey

Zoho Survey is an online survey tool that helps you create, distribute, and analyze surveys with ease. You can start from scratch or choose from over 200 expert-written templates to gather feedback from customers, employees, or market segments. The drag-and-drop builder makes it simple to add various question types, apply skip logic, and customize the look to match your brand identity.

You can reach your audience wherever they are by sharing surveys via email, social media, or QR codes. The platform automatically generates real-time reports and visual charts, allowing you to turn responses into actionable insights quickly. Whether you are a small business owner or part of a large enterprise, you can use these tools to make data-driven decisions and improve your overall customer experience.

Overview

M

Medallia Features

  • Omnichannel Capture Collect feedback from your customers wherever they are, including email, SMS, mobile apps, web, and even physical locations.
  • Athena AI Uncover hidden patterns in your data with built-in artificial intelligence that predicts customer behavior and identifies high-impact issues.
  • Text Analytics Analyze unstructured text from reviews and social media to understand the sentiment and themes behind what people are saying.
  • Video Feedback Capture the emotion and context of customer experiences through video submissions that bring your data to life for stakeholders.
  • Action Management Route critical feedback automatically to the right team members so you can resolve issues and close the loop quickly.
  • Experience Orchestration Personalize customer journeys in real-time by triggering specific actions based on the feedback and signals you receive.
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Zoho Survey Features

  • Drag-and-Drop Builder. Create professional surveys in minutes by dragging and dropping over 25 different question types into your workspace.
  • Skip Logic and Piping. Personalize the survey experience for your respondents by showing only relevant questions based on their previous answers.
  • Multi-Channel Distribution. Reach your audience across multiple platforms including email campaigns, social media, private links, and scannable QR codes.
  • Real-Time Reporting. Watch your data come to life with automated reports and customizable charts that update as soon as responses arrive.
  • White Labeling. Maintain a consistent brand image by adding your logo, custom colors, and personalized thank-you pages to every survey.
  • Offline Surveys. Collect responses on the go without an internet connection using the mobile app and sync data once you're back online.

Pricing Comparison

M

Medallia Pricing

Z

Zoho Survey Pricing

Free
$0
  • Unlimited surveys
  • 10 questions per survey
  • 100 responses per survey
  • 200+ survey templates
  • HTTPS encryption
  • Password protection

Pros & Cons

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Medallia

Pros

  • Powerful real-time data processing for large organizations
  • Highly customizable dashboards for different user roles
  • Excellent sentiment analysis for unstructured text data
  • Strong mobile app for monitoring feedback on-the-go

Cons

  • Significant time investment required for initial setup
  • High price point geared toward enterprise budgets
  • Interface can feel complex for non-technical users
A

Zoho Survey

Pros

  • Extremely intuitive interface for beginners
  • Generous free plan for small projects
  • Seamless integration with other Zoho apps
  • Excellent variety of pre-built templates
  • Responsive mobile app for offline collection

Cons

  • Advanced reporting has a slight learning curve
  • Limited customization options on the free tier
  • Email automation setup can be complex
  • Some users find the UI looks dated
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