Keap
Keap is an all-in-one CRM and marketing automation platform designed to help small businesses capture leads, manage customer relationships, and automate repetitive sales tasks to grow more efficiently.
Zywave
Zywave provides an all-in-one platform for insurance agencies to streamline sales, simplify benefits administration, and deliver comprehensive risk management content to their clients.
Quick Comparison
| Feature | Keap | Zywave |
|---|---|---|
| Website | keap.com | zywave.com |
| Pricing Model | Subscription | Custom |
| Starting Price | $249/month | Custom Pricing |
| FREE Trial | ✓ 14 days free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2001 | 1995 |
| Headquarters | Chandler, Arizona | Milwaukee, USA |
Overview
Keap
Keap provides a centralized hub to manage your small business operations by combining CRM, email marketing, and automation into one interface. You can stop juggling multiple apps and start capturing leads automatically through custom forms, landing pages, and social media integrations. The platform helps you stay organized by keeping every client interaction, document, and payment record in a single searchable contact record.
You can eliminate manual follow-ups by building automated sequences that trigger based on client behavior. Whether you are sending invoices, scheduling appointments, or launching email campaigns, the software handles the repetitive work so you can focus on closing deals. It is specifically built for small businesses and entrepreneurs who need to scale their sales process without adding more administrative staff.
Zywave
Zywave is a comprehensive growth platform designed specifically for insurance brokers and financial professionals. You can manage your entire client lifecycle in one place, from finding new leads with data-driven prospecting tools to retaining them with automated compliance alerts and high-quality educational content. It replaces fragmented systems by combining sales management, client portals, and legislative tracking into a single ecosystem.
You can provide your clients with a professional self-service portal where they can access HR resources, safety manuals, and employee handbooks. The platform also automates complex tasks like ACA reporting and plan modeling, allowing you to act as a strategic advisor rather than just a policy seller. Whether you focus on employee benefits or property and casualty, you can customize the tools to fit your specific niche and scale your agency efficiently.
Overview
Keap Features
- Automated Lead Capture Collect lead information automatically from your website or social media and instantly trigger personalized follow-up sequences.
- Visual Sales Pipeline Track every deal's progress with a drag-and-drop interface that shows you exactly where prospects are in your sales process.
- Easy Automation Builder Create sophisticated 'when-then' automation rules to handle repetitive tasks like appointment reminders and invoice follow-ups.
- Dedicated Business Line Keep your personal and professional life separate with a dedicated business phone number for calls and texts on your smartphone.
- Integrated Payments Send professional invoices and collect payments directly through the CRM using popular processors like PayPal, Stripe, or WePay.
- Appointment Scheduling Share your booking link with clients so they can schedule meetings based on your real-time availability without back-and-forth emails.
Zywave Features
- Sales Cloud. Identify high-value prospects using data-driven insights and manage your entire sales pipeline with industry-specific CRM tools.
- Client Cloud. Offer your clients a branded portal filled with HR, safety, and compliance resources they can access 24/7.
- Content Cloud. Access thousands of pre-written templates, newsletters, and legislative guides to share with your clients and establish your expertise.
- CPQ & Analytics. Generate professional benefit plan comparisons and use claims data to show clients exactly how to lower their costs.
- Automated Marketing. Send targeted email campaigns to prospects and clients based on their specific industry risks and renewal dates.
- Learning Management. Provide your clients with a library of employee training courses to help them meet safety and compliance requirements.
Pricing Comparison
Keap Pricing
- 1,500 contacts included
- 2 users included
- Email marketing
- Sales pipeline & analysis
- Automated lead capture
- Appointments & payments
- Landing page builder
- Everything in Pro, plus:
- 2,500 contacts included
- 3 users included
- Advanced reporting
- E-commerce tools
- Promo codes & upsells
- Marketing analytics
Zywave Pricing
Pros & Cons
Keap
Pros
- Powerful automation engine saves hours of manual work
- All-in-one functionality replaces multiple separate software subscriptions
- Excellent visual campaign builder for mapping customer journeys
- Reliable customer support and extensive training resources
Cons
- Higher starting price point compared to basic CRMs
- Significant learning curve for complex automation features
- Initial setup can be time-consuming for new users
Zywave
Pros
- Unmatched library of high-quality insurance and compliance content
- Professional branded portals improve client retention and perceived value
- Streamlines complex benefit plan modeling and comparisons
- Regular updates ensure legislative information stays current
- Strong prospecting data helps identify new business opportunities
Cons
- Significant learning curve due to the platform's vast capabilities
- Higher price point compared to basic standalone CRM tools
- Initial setup and customization requires a time investment