360dialog
360dialog provides a high-performance WhatsApp Business API solution that enables you to scale customer communication, automate messaging workflows, and integrate WhatsApp directly into your existing software stack.
Bria
Bria is a flexible softphone application that enables you to manage high-quality voice, video, and team messaging across multiple devices using your existing VoIP service provider.
Quick Comparison
| Feature | 360dialog | Bria |
|---|---|---|
| Website | 360dialog.com | counterpath.com |
| Pricing Model | Subscription | Subscription |
| Starting Price | $49/month | $2.95/month |
| FREE Trial | ✘ No free trial | ✓ 21 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2012 | 2002 |
| Headquarters | Berlin, Germany | Vancouver, Canada |
Overview
360dialog
360dialog is a specialized messaging platform that gives you direct access to the WhatsApp Business API. Instead of using a basic app, you can connect WhatsApp to your CRM, helpdesk, or marketing tools to manage high-volume conversations. You can send automated notifications, provide real-time customer support, and launch marketing campaigns while maintaining official verified status.
The platform focuses on providing a stable, low-latency connection that handles millions of messages without technical friction. You can manage your phone numbers, templates, and compliance requirements through a centralized dashboard. It is designed for businesses that want to own their customer relationships on WhatsApp while using their preferred third-party software for the actual chat interface.
Bria
Bria is a versatile softphone solution that transforms your desktop or mobile device into a powerful communication hub. Instead of being tied to a physical desk phone, you can take your business extensions anywhere while maintaining professional voice and video quality. It works by overlaying your existing VoIP service, giving you a modern interface for calls, presence, and team messaging without requiring you to switch providers.
You can easily manage multiple accounts and synchronize your contacts across all your devices for a consistent experience. Whether you are a solo professional needing a reliable mobile dialer or a large enterprise looking to deploy softphones to hundreds of remote employees, Bria provides the tools to stay connected. It solves the problem of fragmented communication by consolidating your calling and messaging into one intuitive application.
Overview
360dialog Features
- WhatsApp Business API Connect your business to the official WhatsApp API to send unlimited messages and reach customers globally.
- Message Templates Create and manage pre-approved message templates to initiate conversations and send automated notifications to your users.
- Partner Ecosystem Link your WhatsApp account to hundreds of CRM and helpdesk tools with simple, pre-built software integrations.
- Analytics Dashboard Monitor your messaging performance and track delivery rates through a clean, data-driven management interface.
- Green Badge Support Apply for official WhatsApp verification through the platform to build trust with a green checkmark.
- Sandbox Environment Test your messaging workflows and API integrations in a safe environment before going live with customers.
Bria Features
- HD Voice and Video. Experience crystal-clear audio and high-definition video calls that make your remote meetings feel like face-to-face conversations.
- Multi-Device Sync. Log in on your desktop, tablet, or smartphone and keep your contacts and call history perfectly synchronized across every screen.
- Team Messaging. Send instant messages to your colleagues and create group chats to keep projects moving without leaving the app.
- Presence Indicators. See at a glance who is available, busy, or away so you know the best time to reach out to your team.
- Advanced Call Handling. Manage your calls professionally with easy-to-use transfer, hold, and three-way calling features directly from your screen.
- Push Notifications. Receive incoming call alerts even when the app is closed, ensuring you stay reachable while saving your device battery life.
Pricing Comparison
360dialog Pricing
- 1 WhatsApp Business Account
- Unlimited messaging throughput
- Official API access
- Standard email support
- Access to all integrations
- Everything in Standard, plus:
- Priority developer support
- Onboarding assistance
- Advanced account management
- Higher API rate limits
Bria Pricing
- Up to 3 devices
- 5 VoIP accounts
- HD voice and video
- Call transfer and recording
- Auto-answer and DND
- Contact management
- Everything in Solo, plus:
- Unlimited team messaging
- Team presence status
- Screen sharing
- Centralized admin dashboard
- Active Directory integration
Pros & Cons
360dialog
Pros
- Extremely stable API connection with high uptime
- Fastest approval process for WhatsApp Business accounts
- Competitive flat-rate pricing for high-volume senders
- Seamless integration with popular tools like HubSpot
Cons
- Requires third-party software for a chat interface
- Technical setup might be difficult for non-developers
- Support response times can vary on basic plans
Bria
Pros
- Exceptional audio quality even on low-bandwidth connections
- Very easy to set up with most major VoIP providers
- Reliable push notifications ensure you never miss calls
- Clean and intuitive interface across all platforms
Cons
- Mobile app can consume significant battery during active use
- Occasional sync delays between desktop and mobile versions
- Advanced configuration may require some technical VoIP knowledge