Bria vs GoTo Connect Comparison: Reviews, Features, Pricing & Alternatives in 2026

Detailed side-by-side comparison to help you choose the right solution for your team

Updated Apr 2026 8 min read

Bria

0.0 (0 reviews)

Bria is a flexible softphone application that enables you to manage high-quality voice, video, and team messaging across multiple devices using your existing VoIP service provider.

Starting at $2.95/mo
Free Trial 21 days
VS

GoTo Connect

0.0 (0 reviews)

GoTo Connect is an all-in-one communications software that integrates business phone systems, video conferencing, and text messaging into a single interface to help your team stay connected from anywhere.

Starting at $27/mo
Free Trial 14 days

Quick Comparison

Feature Bria GoTo Connect
Website counterpath.com goto.com
Pricing Model Subscription Subscription
Starting Price $2.95/month $27/month
FREE Trial ✓ 21 days free trial ✓ 14 days free trial
Free Plan ✘ No free plan ✘ No free plan
Product Demo ✓ Request demo here ✓ Request demo here
Deployment saas mobile desktop cloud mobile desktop
Integrations Microsoft Outlook Google Contacts Active Directory LDAP Salesforce HubSpot Zendesk Salesforce Microsoft Teams Slack Zendesk Google Workspace Zoho CRM HubSpot ServiceNow
Target Users freelancer small-business mid-market enterprise small-business mid-market enterprise
Target Industries
Customer Count 0 0
Founded Year 2002 2003
Headquarters Vancouver, Canada Boston, USA

Overview

B

Bria

Bria is a versatile softphone solution that transforms your desktop or mobile device into a powerful communication hub. Instead of being tied to a physical desk phone, you can take your business extensions anywhere while maintaining professional voice and video quality. It works by overlaying your existing VoIP service, giving you a modern interface for calls, presence, and team messaging without requiring you to switch providers.

You can easily manage multiple accounts and synchronize your contacts across all your devices for a consistent experience. Whether you are a solo professional needing a reliable mobile dialer or a large enterprise looking to deploy softphones to hundreds of remote employees, Bria provides the tools to stay connected. It solves the problem of fragmented communication by consolidating your calling and messaging into one intuitive application.

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GoTo Connect

GoTo Connect provides you with a unified platform for all your business communication needs. By combining a professional phone system with HD video meetings and text messaging, it eliminates the need to juggle multiple apps. You can manage your entire communication stack from a single dashboard, whether you are working from a desk phone, a desktop computer, or a mobile device.

The platform is designed to support businesses of all sizes, from small local shops to large distributed enterprises. You can easily set up custom call routing, host large-scale video conferences, and engage with customers through SMS or social media integrations. It solves the problem of fragmented communication by keeping your team reachable and your customer interactions organized in one reliable cloud-based system.

Overview

B

Bria Features

  • HD Voice and Video Experience crystal-clear audio and high-definition video calls that make your remote meetings feel like face-to-face conversations.
  • Multi-Device Sync Log in on your desktop, tablet, or smartphone and keep your contacts and call history perfectly synchronized across every screen.
  • Team Messaging Send instant messages to your colleagues and create group chats to keep projects moving without leaving the app.
  • Presence Indicators See at a glance who is available, busy, or away so you know the best time to reach out to your team.
  • Advanced Call Handling Manage your calls professionally with easy-to-use transfer, hold, and three-way calling features directly from your screen.
  • Push Notifications Receive incoming call alerts even when the app is closed, ensuring you stay reachable while saving your device battery life.
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GoTo Connect Features

  • Cloud Phone System. Get a professional business number and manage calls with advanced features like virtual receptionists and custom hold music.
  • HD Video Conferencing. Host face-to-face meetings with up to 250 participants and share your screen with one click for better collaboration.
  • Visual Dial Plan Editor. Design your call routing flows visually with a drag-and-drop interface to ensure callers always reach the right person.
  • Multi-Channel Messaging. Chat with colleagues and text customers via SMS or MMS directly from your business number to keep records centralized.
  • Mobile and Desktop Apps. Take your office phone with you anywhere using native apps that turn your laptop or smartphone into a full-featured workstation.
  • Real-Time Analytics. Monitor call volumes and team performance with detailed reports to help you make data-driven decisions about your staffing.

Pricing Comparison

B

Bria Pricing

Bria Solo
$2.95
  • Up to 3 devices
  • 5 VoIP accounts
  • HD voice and video
  • Call transfer and recording
  • Auto-answer and DND
  • Contact management
G

GoTo Connect Pricing

Basic
$27
  • 1 local or toll-free number
  • Meetings with up to 4 participants
  • Basic call routing
  • SMS and MMS messaging
  • Mobile and desktop apps

Pros & Cons

M

Bria

Pros

  • Exceptional audio quality even on low-bandwidth connections
  • Very easy to set up with most major VoIP providers
  • Reliable push notifications ensure you never miss calls
  • Clean and intuitive interface across all platforms

Cons

  • Mobile app can consume significant battery during active use
  • Occasional sync delays between desktop and mobile versions
  • Advanced configuration may require some technical VoIP knowledge
A

GoTo Connect

Pros

  • Extremely easy to set up and configure
  • Visual dial plan editor simplifies complex routing
  • Reliable call quality even on mobile data
  • Consolidates multiple communication tools into one bill
  • Excellent customer support during the onboarding process

Cons

  • Mobile app can occasionally drain phone battery
  • Basic tier is quite limited for meetings
  • Reporting interface takes time to master
  • Occasional lag during high-occupancy video calls
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