8th Wall vs Primer

<p>8th Wall provides you with a complete professional toolkit for building augmented reality experiences that live entirely on the web. Instead of forcing your customers to download bulky apps, you can reach them instantly through their mobile browser. You can create world-tracked AR, image targets, and even face effects using standard web technologies like JavaScript and WebGL. </p> <p>The platform includes a cloud-based integrated development environment (IDE) so you can code, test, and publish your projects from a single interface. Whether you are building a virtual try-on for retail or an immersive scavenger hunt for a marketing campaign, it handles the complex computer vision math so you can focus on the creative experience. It is designed for agencies and developers who need to deploy high-quality AR at scale across iOS and Android devices.</p>

<p>Primer helps you bridge the gap between digital browsing and physical ownership by letting your clients see exactly how artwork looks in their own space. You can upload your entire portfolio and view pieces at their true scale on any wall using advanced augmented reality. This eliminates the guesswork for collectors and interior designers, helping them feel confident in their purchase decisions without needing physical trials or shipping samples. </p> <p>You can manage your inventory directly from your mobile device and share immersive previews with your audience. Whether you are an independent artist or a high-end gallery, the platform provides a professional way to showcase work in a real-world context. By integrating these AR previews into your sales process, you reduce the friction of 'will it fit' and focus on the emotional connection of the art.</p>