Arternal
Arternal is a specialized CRM and business management platform designed for art galleries and dealers to streamline sales, manage inventory, and nurture high-value collector relationships effectively.
Primer
Primer is an augmented reality tool for artists and galleries that lets you visualize life-sized artwork on any wall using just an iPhone or iPad to close sales faster.
Quick Comparison
| Feature | Arternal | Primer |
|---|---|---|
| Website | arternal.com | primer-art.com |
| Pricing Model | Custom | Subscription |
| Starting Price | Custom Pricing | $20/month |
| FREE Trial | ✘ No free trial | ✓ 14 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2017 | 2019 |
| Headquarters | New York, USA | Oakland, USA |
Overview
Arternal
Arternal provides a dedicated workspace built specifically for the unique needs of the art world. You can move away from fragmented spreadsheets and generic tools by centralizing your entire gallery operation—from inventory tracking and provenance documentation to personalized client outreach—in one intuitive interface. It helps you manage the complex lifecycle of an artwork while keeping your collector data organized and actionable.
You can create professional PDF invoices, offer sheets, and digital catalogs in seconds, allowing you to respond to inquiries faster than ever. The platform also tracks your interactions with collectors, giving you insights into their specific tastes and purchase history. Whether you are running a boutique gallery or a large-scale international operation, you can use these tools to automate administrative tasks and spend more time engaging with artists and buyers.
Primer
Primer helps you bridge the gap between digital browsing and physical ownership by letting your clients see exactly how artwork looks in their own space. You can upload your entire portfolio and view pieces at their true scale on any wall using advanced augmented reality. This eliminates the guesswork for collectors and interior designers, helping them feel confident in their purchase decisions without needing physical trials or shipping samples.
You can manage your inventory directly from your mobile device and share immersive previews with your audience. Whether you are an independent artist or a high-end gallery, the platform provides a professional way to showcase work in a real-world context. By integrating these AR previews into your sales process, you reduce the friction of 'will it fit' and focus on the emotional connection of the art.
Overview
Arternal Features
- Inventory Management Track every detail of your artworks, including high-res images, provenance, and location history, in one searchable database.
- Smart Client Profiles Build deep relationships by tracking collector preferences, past purchases, and every interaction your team has with them.
- Digital Offer Sheets Create and send beautiful, branded PDF offers or private web galleries to your clients with just a few clicks.
- Sales & Invoicing Generate professional invoices and track payments directly within the platform to keep your financial records accurate and up-to-date.
- Email Integration Sync your inbox to track all client correspondence automatically, ensuring you never lose the context of a deal.
- Mobile Gallery App Access your entire inventory and client list from art fairs or on the road using the native mobile application.
Primer Features
- Life-Sized Visualization. View your artwork at its exact physical dimensions on any wall to ensure a perfect fit for your clients' spaces.
- Lighting Simulation. Adjust how light interacts with your art in real-time to match the specific ambiance of any room or gallery setting.
- Portfolio Management. Upload and organize your entire collection of paintings or prints in one place for quick access during sales consultations.
- Instant Sharing. Send AR-enabled links to your prospective buyers so they can view the artwork on their own walls from home.
- Frame Customization. Toggle between different framing options and styles to help your clients visualize the finished look of a piece.
- High-Res Textures. Showcase the fine details of your work with high-resolution textures that maintain clarity even when viewing up close in AR.
Pricing Comparison
Arternal Pricing
Primer Pricing
- Up to 50 active artworks
- Unlimited AR views
- Basic lighting controls
- Standard framing options
- Email support
- Mobile app access
- Everything in Standard, plus:
- Unlimited artwork uploads
- Advanced lighting and shadows
- Custom branding options
- Priority customer support
- Analytics and view tracking
Pros & Cons
Arternal
Pros
- Purpose-built specifically for art world workflows
- Saves hours on creating offer sheets
- Excellent mobile app for art fair use
- Centralizes fragmented data into one source
- Highly responsive customer support team
Cons
- Custom pricing requires a sales call
- Learning curve for full inventory migration
- Limited public documentation for self-troubleshooting
Primer
Pros
- Extremely accurate scaling helps clients visualize size
- Simple interface makes it easy to use during live shows
- High-quality rendering makes art look realistic on walls
- Reduces the need for expensive physical art trials
Cons
- Currently limited to iOS and iPadOS devices only
- Requires high-quality photos for the best AR results
- Subscription cost may be high for emerging artists