Struggling to prove event ROI?
You’re trying to justify your event’s success, but without unified data, you’re left guessing which efforts are actually boosting revenue.
This leads to decision paralysis when choosing software, fearing you’ll waste your budget on a tool that doesn’t deliver the insights you need.
The pressure is only mounting. Eventgroove reports that 66% of respondents anticipate scheduling more events in 2025. This increase means even more operational complexity and data to manage.
Speaking of managing successful events, my guide on best event rental software explores key tools.
But what if you could find a tool that unifies all your event data, making performance tracking simple and clear?
In this guide, I’m cutting through the noise. I’ll show you my picks for the best event tracking software to help you make a confident and informed choice.
You will discover solutions that deliver clear performance metrics and integrate with your existing tools, helping you finally prove your event’s value.
Let’s get started.
Quick Summary:
| # | Software | Rating | Best For |
|---|---|---|---|
| 1 | Userpilot → | IT directors & event managers | |
| 2 | Cvent → | Large-scale event planners | |
| 3 | Whova → | Event managers & marketers | |
| 4 | Bizzabo → | IT directors & event managers | |
| 5 | Sched → | Event managers & planners |
1. Userpilot
Are you maximizing your event’s revenue potential?
Userpilot helps by offering robust Product Analytics and Session Replay, giving you a deep understanding of user behavior. This allows you to track product usage and visualize your user’s journey to identify key engagement points.
The result? You can drive product growth.
Here’s how Userpilot empowers you to truly understand your audience. You can leverage user insights and in-app engagement tools to boost adoption and retention. This includes features like User Onboarding to guide new users, and User Feedback for capturing sentiment with contextual microsurveys. Plus, Userpilot for Mobile allows you to onboard users, run surveys, and track product metrics on native mobile devices, creating mobile-first experiences. Userpilot also integrates with your existing tech stack, letting you push data into other tools or pull data from your CRM for powerful segmentation, helping rally your whole team around growth goals.
It’s all about unlocking data and boosting event revenue.
While we’re discussing product data, you might also find my guide on best embedded analytics software helpful for simplifying your insights.
Key features:
- Product Analytics and Session Replay: Understand user behavior across the entire product journey and visualize user interactions to fix confusing UI elements.
- User Onboarding and Engagement: Guide new users to discover product value and help existing users find new features contextually to reduce time-to-value.
- User Feedback and Mobile Capabilities: Capture and analyze user sentiment at scale with microsurveys and deliver great experiences on native mobile devices.
Learn more about Userpilot features, pricing, & alternatives →
Verdict: Userpilot’s emphasis on user insights, engagement, and feedback makes it an excellent choice as the best event tracking software for IT directors and event managers. Its ability to track product usage, capture sentiment, and integrate with existing tools supports data-driven decisions and helps achieve measurable improvements, as seen with Kontentino’s 10% activation rate increase.
2. Cvent
Struggling to unify your event data and justify ROI?
Cvent offers a complete platform to manage every stage of your event lifecycle, from planning to post-event analysis. This means you can track and score attendee journeys through interactions.
The software addresses pressing concerns about budget overruns by providing meeting approval and budgeting tools. It ensures you can monitor costs and improve your event strategy effectively.
Here’s how Cvent delivers solutions.
Cvent provides powerful tools to capture and integrate crucial event data, giving you improved insights. This helps you overcome decision paralysis by offering clarity.
You can calculate ROI, understand engagement, and measure event performance with their event and attendee insights. This unified tracking is vital for data-driven decisions and showing measurable improvements. Additionally, the platform integrates your event data with other business systems, seamlessly sending leads to sales and marketing while enabling real-time revenue monitoring and personalized attendee experiences. Plus, you can collect smart, timely attendee feedback with built-in surveys to increase your events’ success year after year.
The result is a streamlined process for maximizing impact.
Key features:
- Comprehensive event insights: Store data, calculate ROI, understand engagement, manage costs, and refine event strategy with integrated reporting capabilities.
- Seamless data integrations: Connect event data with your existing business systems to quickly send qualified leads to sales and marketing, gaining improved insights.
- Attendee engagement tools: Track attendee interactions and activities, manage lead retrieval, and collect timely feedback through surveys to boost event success.
Learn more about Cvent features, pricing, & alternatives →
Verdict: Cvent’s robust event and attendee insights, coupled with seamless integrations and engagement scoring, make it an ideal choice as the best event tracking software for IT directors and event managers. With over 7M events managed and 315M registrations processed, it clearly enables data-driven decisions.
3. Whova
Struggling with event data and attendee engagement?
Whova offers an all-in-one event management platform with an award-winning event app. This means you can centralize registration, ticketing, and powerful event marketing tools.
Whova addresses the pain points of evaluating comprehensive software by providing unified event performance tracking and seamless integrations.
Here’s your integrated solution.
Whova’s platform enhances attendee experience, making them 10 times happier through an award-winning event app. This includes up-to-date event information, personalized agendas, live polls, and direct messaging, helping attendees build two times more connections.
Additionally, Whova helps you save 60% more time managing event logistics with tools like an agenda center, speaker hub, name badge generation, and check-in. Plus, you can delight sponsors and exhibitors with powerful lead generation tools such as business card and QR code scanning, ensuring excellent ROI.
The result is data-driven decisions.
Key features:
- Award-winning event app: Delivers a modern and trendy event experience with personalized agendas and interactive features to boost attendee engagement.
- Time-saving event management: Automates tedious tasks like agenda updates, speaker management, and check-in to save you significant logistical planning time.
- Powerful lead generation tools: Equips sponsors and exhibitors with business card and QR code scanning, enabling them to connect with attendees and track ROI effectively.
Learn more about Whova features, pricing, & alternatives →
Verdict: Whova stands out as a strong contender for the best event tracking software due to its all-in-one platform, award-winning event app, and time-saving management tools. It directly addresses the need for unified performance tracking and enhanced attendee engagement, making it ideal for data-driven decisions and improved event ROI.
4. Bizzabo
Struggling to track event ROI effectively?
Bizzabo’s Event Experience OS streamlines your event management, offering powerful integrations and comprehensive insights. This means you can centralize all your event data.
You’ll gain clarity on attendee engagement and revenue, crucial for making data-driven decisions and justifying investments.
Transform your event data into actionable insights.
Bizzabo brings together flexible registration, a customizable event site builder, and multi-day agenda management into one powerful platform. This allows you to personalize attendee journeys, from dynamic registration to customized multi-track agendas, ensuring a tailored experience for every participant. You can also leverage innovative smart wearables like Klik Experiential to enhance onsite experiences and capture live attendee behavioral data, providing deeper insights.
Additionally, Bizzabo offers robust lead capture tools and CRM integrations to prove event ROI. Plus, it provides engaging virtual venues and a branded mobile app, creating a holistic event program for your audience.
The result: a unified platform for enhanced event performance.
Key features:
- Insights & Reporting: Monitor event success indicators, engagement insights, and business outcomes to make data-driven decisions and boost ROI.
- Klik Experiential & SmartBadge: Utilize innovative wearable tech for seamless check-in, real-time data capture, and boosted attendee/sponsor engagement.
- Event Marketing & Integrations: Build personalized attendee journeys with a built-in marketing suite, code-free templates, and powerful integrations for customized experiences.
Learn more about Bizzabo features, pricing, & alternatives →
Verdict: Bizzabo is an excellent choice for best event tracking software, offering a unified platform for event management, lead capture, and comprehensive analytics. It’s ideal for IT directors and event managers seeking data-driven insights and a 315% increase in exhibitor leads, as seen with their Klik SmartBadge, to optimize event ROI.
5. Sched
Are you tired of event management headaches?
Sched eliminates the complexity of juggling schedules, speakers, and last-minute changes, making your events simple and stress-free.
This allows you to focus on creating unforgettable experiences, providing a central system of record for tracking. It helps your event managers avoid decision paralysis.
Here’s how to simplify your event planning.
Sched offers an all-in-one AI event planning toolkit, streamlining everything from registration to attendance tracking. This means you can automate attendee sign-ups, confirmations, and management with ease.
You can create fully customizable sign-up forms and effortlessly upload attendee information in bulk, ensuring your registration roles fit perfectly. Additionally, Sched provides multiple payment options and customizable ticket types, like VIP passes or early bird, with coupon codes to boost sales. Plus, the platform supports personalized schedules for attendees through a native mobile event app.
The app keeps attendees informed with real-time in-app notifications and allows for showcasing schedules on digital screens for a paperless experience. Sched also offers [flexible check-in options], including QR codes and self-check-in, and lets you quickly generate personalized badges to facilitate swift check-ins.
The result is simpler, data-driven event success.
While discussing event data, understanding how [effective link management tools] can enhance your digital presence is crucial.
Key features:
- Automated Attendee Registration: Streamline sign-ups, confirmations, and attendee management with customizable forms and bulk import capabilities for efficient event setup.
- Comprehensive Event Analytics: Gain detailed breakdowns of attendance by session, day, or individual attendee, providing valuable insights for assessing engagement levels and future planning.
- Flexible Check-in & Badging: Choose from QR codes, self-check-in, or manual entry, and print personalized badges with QR codes to ensure accurate and up-to-date attendance records.
Learn more about Sched features, pricing, & alternatives →
Verdict: Sched provides comprehensive event management tools, from automated registration and flexible ticketing to detailed attendee tracking and analytics. With support for in-person, virtual, and hybrid events, it’s designed to address common pain points and help you achieve data-driven decisions, making it a strong contender for the best event tracking software.
6. Stova
Struggling to track event ROI and attendee engagement?
Stova offers an end-to-end event management platform with powerful analytics, helping you unify event performance tracking for all your events. This means you can gain actionable insights into attendee engagement and measure event impact with precision.
You can effortlessly plan, grow, and measure every event of any size or complexity, ensuring your investments are justified.
Here’s how Stova helps.
Stova streamlines your event planning and execution with comprehensive solutions, covering every step of the event lifecycle. You’ll find tools for event marketing, content management, and robust registration systems, making it easier to attract and manage attendees.
This includes sophisticated analytics and reporting capabilities, so you can monitor real-time revenue and engagement metrics. Additionally, Stova provides features like lead retrieval, mobile apps, and onsite services to enhance the attendee experience for in-person, virtual, and hybrid events.
You also get expert support, from onboarding to real-time assistance, helping you ensure seamless operation and measurable improvements in your registration conversions and overall event success.
The result: empowered data-driven decisions for your events.
While we’re discussing how Stova streamlines event operations, understanding robotic process automation software is equally important for broader business efficiency.
Key features:
- End-to-End Event Management Platform: Plan, grow, and measure events of any size or complexity, from small field marketing programs to large user conferences, with a unified ecosystem.
- Actionable Analytics & Reporting: Gain deep insights into attendee engagement, registration conversions, and post-event ROI through a comprehensive Event Intelligence Platform.
- Flexible Event Formats & Onsite Services: Support in-person, virtual, and hybrid events with integrated tools for registration, lead retrieval, mobile apps, and onsite check-in solutions.
Learn more about Stova features, pricing, & alternatives →
Verdict: Stova offers a comprehensive, end-to-end event management ecosystem with robust analytics and flexible event formats, making it an excellent choice for event managers and IT directors seeking the best event tracking software to enhance attendee engagement and boost event revenue.
7. Eventify
Struggling to justify event tech investments?
Eventify provides comprehensive event management software, including analytics and reporting, allowing you to track attendee engagement and overall event success.
You can gain in-depth event analytics and audience insights to measure your event’s performance and ensure a significant return on investment.
This means you can make data-driven decisions.
Eventify serves as an all-in-one event management platform, empowering you to create and manage exceptional in-person, virtual, or hybrid events from planning to execution. This includes tools for registration, ticketing, speaker management, and attendee engagement. You can truly redefine attendee engagement with their beautiful event app, which supports tag-based matchmaking, one-on-one chats, and even private social community features. Eventify boasts a 70% jump in engagement rate and a 3X multiplication of organic conversations. The platform also offers dynamic ticketing with custom checkout forms, branded registration pages, and direct payment integration via Stripe, simplifying your sales process for quicker sign-ups.
This ensures a resounding triumph for your events.
Beyond event execution, effectively sharing your message is vital. My guide on content distribution strategies can help you amplify your reach.
Key features:
- Comprehensive Analytics Dashboard: Gain real-time insights into your event’s performance across multiple fronts, helping you understand overall success and drive better ROI.
- Attendee Engagement Tools: Leverage features like tag-based matchmaking, chat and meetings, and a private social community forum to increase attendee interaction and build a connected community.
- Seamless Registration & Ticketing: Utilize an intuitive and secure platform for selling tickets online, managing user registrations, and customizing checkout forms for a personalized experience.
Learn more about Eventify features, pricing, & alternatives →
Verdict: Eventify stands out as a strong contender for the best event tracking software, empowering IT directors and event managers to drive a 70% engagement jump and double leads and revenue through its robust analytics and comprehensive engagement tools. Its practical implementation across in-person, virtual, and hybrid events simplifies complex processes.
8. Matomo
Are you confident in your event data accuracy?
Matomo offers web and app analytics designed for teams who demand accuracy, tracking 100% of your available traffic.
This means you get answers, not just estimates, providing reliable insights into attendee behavior and event performance. It’s about making confident, data-driven decisions.
How do you get real-time data?
Matomo enables you to start improving your events using real-time data, features, and reports immediately after adding tracking code. This ensures you always have the most current information.
Additionally, Matomo ensures 100% accurate data with no data sampling, so your impactful decisions are always based on a complete set. Plus, you get unlimited websites, users, segments, and data storage. This flexibility means you can customize and extend Matomo to meet your specific event tracking needs, offering enhanced insights and a complete picture of your customers.
The result is robust, reliable event performance tracking.
Before diving deeper, you might find my analysis of best database management system helpful for handling your event data effectively.
Key features:
- 100% Data Ownership: You maintain full control over your event data, knowing where it’s stored and what’s happening to it without external influence, ensuring privacy and compliance.
- No Data Sampling: Make impactful decisions based on 100% accurate reporting and insights, tracking all available traffic without estimates for complete event performance understanding.
- Flexible & Customizable: The platform is open source, allowing you to tailor and extend it to meet your unique event tracking requirements, ensuring it adapts to your specific needs.
Learn more about Matomo features, pricing, & alternatives →
Verdict: Matomo stands out by offering web and app analytics with 100% data ownership and no data sampling, providing truly accurate insights for event managers. Its robust feature set and flexibility make it an excellent choice for teams seeking the best event tracking software to confidently unlock data and boost event revenue.
9. Eventsforce
Tired of event tracking data silos?
Eventsforce offers a comprehensive, web-based platform covering the entire event management lifecycle, designed to streamline your processes. This means you get a single platform for registration, marketing automation, communications, and mobile apps.
When you’re grappling with overwhelming event tech options, Eventsforce provides trusted tools to simplify your event planning. You’ll easily manage attendees, sessions, and data.
Here’s how to simplify your event planning.
Eventsforce solves your biggest challenges by providing a unified platform to manage all your events, whether in-person, virtual, or hybrid. You can maximize revenue and provide excellent delegate experiences.
With Eventsforce, you can give your users everything they need to drive attendee participation and build lasting relationships, including powerful abstracts management and self-service badging. The platform’s robust detailed reporting tools also give you the insights needed for data-driven decisions. Plus, the system allows for real-time updates to attendee schedules via email.
Additionally, Eventsforce offers dedicated onboarding and training, ensuring you’re supported in agreeing on your event objectives and getting the most out of your investment. This complete, flexible, and customizable solution can build your own web and mobile solutions tailored to your business needs, integrating all your systems.
The result? Memorable, meaningful, and valuable event experiences.
If you’re evaluating comprehensive business solutions, my guide on the best enterprise phone systems provides essential insights for streamlined operations.
Key features:
- Comprehensive Platform: Eventsforce provides an all-in-one web-based solution for event management, from registration to mobile apps, simplifying your entire workflow and data collection.
- Data-Driven Reporting: Gain detailed insights into your event performance with robust reporting tools, helping you make informed decisions and track key attendee engagement metrics.
- Customizable Solutions: Build your own web and mobile solutions with Eventsforce’s flexible and customizable platform, ensuring it aligns perfectly with your specific event needs and branding.
Learn more about Eventsforce features, pricing, & alternatives →
Verdict: Eventsforce stands out as a strong contender for best event tracking software due to its comprehensive, easy-to-use platform that simplifies event management from start to finish. Its ability to integrate all event aspects, from registration to detailed reporting, makes it ideal for IT directors and event managers seeking unified data and improved delegate experiences.
10. Google Analytics
Are you struggling with event data overload?
Google Analytics helps you understand your customers and improve your event ROI.
This means you can make smarter decisions for your event strategy.
It’s time to transform your event insights.
Google Analytics provides the tools to understand your audience and optimize event performance.
You can measure the results of your marketing efforts and see how users engage with your event content.
Additionally, this platform empowers you to analyze user behavior across different touchpoints, helping you identify what drives registrations and engagement, and ultimately, helps you tailor better attendee experiences.
The result is better event outcomes.
Key features:
- Understand customer behavior: Gain insights into how attendees interact with your event website and registration flows to optimize their journey.
- Measure marketing effectiveness: Track the performance of your promotional campaigns, understanding which channels drive the most valuable event registrations and engagement.
- Improve ROI for events: Leverage comprehensive data to make data-driven decisions that enhance attendee experiences and boost overall event revenue.
Learn more about Google Analytics features, pricing, & alternatives →
Verdict: Google Analytics stands out as a leading choice for best event tracking software due to its powerful capabilities in understanding attendee behavior and measuring marketing effectiveness. It directly addresses pain points like data overload by providing actionable insights, helping you achieve measurable improvements in event success and revenue.
Conclusion
Proving your event’s value is tough.
I know the pressure of justifying your budget. You fear choosing a tool that doesn’t deliver the crucial attendee engagement insights your organization desperately needs.
Eventgroove reports two-thirds of event attendees have better brand perceptions after in-person events. This makes effective tracking non-negotiable for proving the immense impact you’re truly making.
So what’s the best tool?
After my analysis, Userpilot is my top recommendation. It helps you deeply understand user behavior to truly unlock your event data and boost revenue.
Its powerful Product Analytics and Session Replay features let you visualize the entire attendee journey. I believe it’s the best event tracking software for turning complex data into clear, actionable insights.
If you’re also exploring software for healthcare, my guide on patient engagement software provides valuable insights.
I suggest you start a free trial of Userpilot and see firsthand how it transforms your event reporting.
You’ll see a difference almost immediately.
