AidaForm
AidaForm is an online form builder that lets you create conversational surveys, order forms with payments, and landing pages to collect leads and feedback effectively.
Refiner
Refiner is a customer survey software for SaaS companies that helps you capture actionable product feedback and calculate NPS, CSAT, and CES scores with highly targeted in-app widgets.
Quick Comparison
| Feature | AidaForm | Refiner |
|---|---|---|
| Website | aidaform.com | refiner.io |
| Pricing Model | Freemium | Subscription |
| Starting Price | Free | $99/month |
| FREE Trial | ✘ No free trial | ✓ 14 days free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2019 | 2019 |
| Headquarters | Munich, Germany | Paris, France |
Overview
AidaForm
AidaForm is a versatile online form builder designed to help you create professional forms, surveys, and landing pages without writing a single line of code. You can build everything from simple contact forms to complex multi-page surveys and order forms that process payments directly through PayPal or Stripe. The platform focuses on high-conversion designs, offering conversational UI options that keep your audience engaged throughout the data entry process.
You can manage your entire data collection workflow in one place, from designing the interface to analyzing real-time responses. It is particularly effective for small business owners, marketers, and HR professionals who need to gather customer feedback, register event attendees, or sell digital products. The drag-and-drop editor makes it easy to add specialized fields like file uploads, e-signatures, and Google Maps locations to your forms.
Refiner
Refiner is a specialized survey and customer feedback platform designed specifically for SaaS teams who need to understand their users better. Instead of sending generic email surveys that get ignored, you can trigger perfectly timed in-app widgets based on specific user behavior. This allows you to capture feedback while your product is top-of-mind, leading to significantly higher response rates and more accurate data.
You can use the platform to automate your entire customer research process, from tracking Net Promoter Scores (NPS) to conducting product-market fit surveys. It helps you identify at-risk customers before they churn and uncover which features your power users value most. By syncing this feedback directly with your CRM or product analytics tools, you turn raw survey responses into actionable data for your product and success teams.
Overview
AidaForm Features
- Conversational Forms Create engaging one-question-at-a-time interfaces that feel like a natural conversation and boost your completion rates significantly.
- Online Payments Sell products or collect donations by integrating your forms directly with PayPal and Stripe for secure, instant transactions.
- Logic Jumps Show or hide specific questions based on previous answers so you can provide a personalized experience for every respondent.
- File Uploads Collect resumes, photos, or documents directly through your forms and store them securely in your AidaForm account or cloud storage.
- Video & Audio Responses Gather authentic feedback by allowing your respondents to record video or audio messages directly within the form interface.
- Custom Landing Pages Turn your forms into standalone landing pages with custom backgrounds and branding to capture leads without a separate website.
Refiner Features
- In-App Survey Widgets. Launch beautiful, non-intrusive surveys directly in your web or mobile app to catch users while they are active.
- Precise User Targeting. Trigger surveys based on specific user traits or behaviors so you only ask the right questions to the right people.
- Automated NPS Tracking. Set up recurring Net Promoter Score campaigns that run on autopilot to monitor your customer loyalty over time.
- Product-Market Fit Surveys. Measure how disappointed your users would be without your product using built-in templates designed for growth.
- Real-Time Alerts. Get instant notifications in Slack or email when a customer leaves a negative response so you can intervene immediately.
- Visual Analytics Dashboard. Analyze your survey performance and customer sentiment trends with clear, easy-to-read charts and segmentation tools.
Pricing Comparison
AidaForm Pricing
- Unlimited forms
- 100 responses per month
- Basic form fields
- Google Sheets integration
- Email notifications
- Everything in Starter, plus:
- 1,000 responses per month
- Logic Jumps & Calculator
- File Upload field
- PayPal & Stripe payments
- Custom 'Thank You' pages
Refiner Pricing
- Up to 5,000 monthly active users
- Unlimited surveys and responses
- All survey types (NPS, CSAT, CES)
- In-app, email, and link surveys
- Basic integrations and webhooks
- Standard reporting and analytics
- Everything in Essentials, plus:
- Up to 5,000 monthly active users
- Advanced segmentation and targeting
- Custom branding and CSS
- Priority support
- Advanced integrations (Salesforce, HubSpot)
Pros & Cons
AidaForm
Pros
- Extremely intuitive drag-and-drop interface for beginners
- Beautiful conversational form templates improve engagement
- Affordable pricing compared to major competitors
- Reliable customer support and helpful documentation
Cons
- Free plan has limited monthly responses
- Limited advanced reporting and data visualization
- Fewer native integrations than enterprise-level tools
Refiner
Pros
- High response rates compared to traditional email surveys
- Excellent targeting options based on real-time user behavior
- Clean and modern survey design that matches your brand
- Seamless integration with popular tools like Segment and Slack
Cons
- Starting price point may be high for early-stage startups
- Requires technical installation of a code snippet or SDK
- Advanced customization features require higher-tier paid plans