Refiner
Refiner is a customer survey software for SaaS companies that helps you capture actionable product feedback and calculate NPS, CSAT, and CES scores with highly targeted in-app widgets.
SurveyMonkey
SurveyMonkey is a versatile online survey software that helps you capture voices and opinions through customizable forms, automated data analysis, and specialized audience targeting to drive informed decision-making.
Quick Comparison
| Feature | Refiner | SurveyMonkey |
|---|---|---|
| Website | refiner.io | surveymonkey.com |
| Pricing Model | Subscription | Freemium |
| Starting Price | $99/month | Free |
| FREE Trial | ✓ 14 days free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2019 | 1999 |
| Headquarters | Paris, France | San Mateo, USA |
Overview
Refiner
Refiner is a specialized survey and customer feedback platform designed specifically for SaaS teams who need to understand their users better. Instead of sending generic email surveys that get ignored, you can trigger perfectly timed in-app widgets based on specific user behavior. This allows you to capture feedback while your product is top-of-mind, leading to significantly higher response rates and more accurate data.
You can use the platform to automate your entire customer research process, from tracking Net Promoter Scores (NPS) to conducting product-market fit surveys. It helps you identify at-risk customers before they churn and uncover which features your power users value most. By syncing this feedback directly with your CRM or product analytics tools, you turn raw survey responses into actionable data for your product and success teams.
SurveyMonkey
SurveyMonkey is a flexible survey platform that helps you gather feedback and transform it into actionable insights. Instead of guessing what your customers or employees think, you can create professional surveys in minutes using a library of pre-written templates and expert-certified questions. You can reach your audience wherever they are—via email, social media, or embedded on your website—and watch your data populate in real-time.
The platform handles everything from simple internal polls to complex market research projects with advanced branching logic and skip patterns. You can analyze your results automatically with built-in reporting tools that highlight trends and sentiment. It scales to fit your needs, offering a free basic version for quick tasks and robust paid plans for teams requiring deep data integration and custom branding.
Overview
Refiner Features
- In-App Survey Widgets Launch beautiful, non-intrusive surveys directly in your web or mobile app to catch users while they are active.
- Precise User Targeting Trigger surveys based on specific user traits or behaviors so you only ask the right questions to the right people.
- Automated NPS Tracking Set up recurring Net Promoter Score campaigns that run on autopilot to monitor your customer loyalty over time.
- Product-Market Fit Surveys Measure how disappointed your users would be without your product using built-in templates designed for growth.
- Real-Time Alerts Get instant notifications in Slack or email when a customer leaves a negative response so you can intervene immediately.
- Visual Analytics Dashboard Analyze your survey performance and customer sentiment trends with clear, easy-to-read charts and segmentation tools.
SurveyMonkey Features
- Expert Templates. Access over 250 expert-written survey templates so you can start collecting high-quality data without writing questions from scratch.
- Skip Logic. Create a personalized experience for your respondents by showing only relevant questions based on their previous answers.
- Real-time Analytics. Monitor your results as they come in and use automated charts to visualize trends and key insights instantly.
- Custom Branding. Add your own logos, colors, and fonts to your surveys to ensure a consistent and professional look for your brand.
- Multi-channel Distribution. Send your surveys through email, mobile apps, social media, or QR codes to reach your audience on their preferred platforms.
- Sentiment Analysis. Use AI-powered tools to automatically categorize open-ended text responses and understand the emotional tone behind the feedback.
Pricing Comparison
Refiner Pricing
- Up to 5,000 monthly active users
- Unlimited surveys and responses
- All survey types (NPS, CSAT, CES)
- In-app, email, and link surveys
- Basic integrations and webhooks
- Standard reporting and analytics
- Everything in Essentials, plus:
- Up to 5,000 monthly active users
- Advanced segmentation and targeting
- Custom branding and CSS
- Priority support
- Advanced integrations (Salesforce, HubSpot)
SurveyMonkey Pricing
- Unlimited surveys
- Up to 10 questions per survey
- Up to 100 responses per survey
- Standard survey templates
- Basic reporting and analysis
- Everything in Basic, plus:
- Unlimited questions
- 15,000 responses per year
- Skip logic and branching
- Data export to PDF, CSV, and XLS
- Custom logo and branding
Pros & Cons
Refiner
Pros
- High response rates compared to traditional email surveys
- Excellent targeting options based on real-time user behavior
- Clean and modern survey design that matches your brand
- Seamless integration with popular tools like Segment and Slack
Cons
- Starting price point may be high for early-stage startups
- Requires technical installation of a code snippet or SDK
- Advanced customization features require higher-tier paid plans
SurveyMonkey
Pros
- Extremely intuitive interface for beginners
- Massive library of pre-built question banks
- Reliable mobile app for managing surveys
- Clean and professional respondent experience
Cons
- Individual plans require annual billing
- Free version has strict response limits
- Advanced logic features have a learning curve