Air
Air is a visual asset management platform that helps creative teams organize, collaborate on, and distribute their digital content through automated tagging, smart search, and integrated feedback tools.
Tactic
Tactic is a comprehensive digital asset management and workflow automation platform that helps you centralize creative files, streamline production pipelines, and automate repetitive tasks across your entire organization.
Quick Comparison
| Feature | Air | Tactic |
|---|---|---|
| Website | air.inc | tactic.com |
| Pricing Model | Freemium | Custom |
| Starting Price | Free | Custom Pricing |
| FREE Trial | ✓ 14 days free trial | ✘ No free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2017 | 2005 |
| Headquarters | New York, USA | Toronto, Canada |
Overview
Air
Air is a visual workspace designed to help you manage your brand's entire library of photos, videos, and creative assets. Instead of digging through messy folder structures in generic cloud storage, you get a visual-first interface where you can instantly preview files and organize them into flexible boards. You can automate the tedious parts of your workflow with AI-powered auto-tagging and smart search that finds exactly what you need in seconds.
The platform streamlines your entire creative process by bringing feedback and approvals directly into your asset library. You can share assets with external partners via secure links, collect files from contributors through upload portals, and track version history without losing track of the final edit. It is built specifically for marketing teams and creative agencies who need to move fast and keep their brand assets accessible to everyone who needs them.
Tactic
Tactic provides a centralized hub for managing your organization's digital assets and complex production workflows. You can store, version, and track thousands of files while maintaining a clear audit trail of every change made by your team. It moves beyond simple storage by allowing you to build custom logic and automated pipelines that connect your files directly to your business processes.
You can transform how your creative and technical teams interact by using its flexible metadata system and integrated project tracking features. Whether you are managing high-end visual effects, architectural designs, or enterprise marketing collateral, the platform adapts to your specific naming conventions and folder structures. It helps you eliminate manual file handling and reduces the risk of using outdated asset versions.
Overview
Air Features
- Smart Search Find any file instantly by searching for colors, objects, or text within images thanks to automatic AI-powered tagging.
- Visual Boards Organize your assets into flexible, Pinterest-style boards that let you preview high-res videos and images without downloading them.
- Creative Feedback Leave time-stamped comments directly on video frames and images to speed up your creative approval process.
- Version Control Stack multiple iterations of a file in one place so your team always uses the most up-to-date brand assets.
- Public Share Links Create professional galleries to share assets with external partners or clients while maintaining full control over permissions.
- Asset Collection Set up secure upload portals to collect content from influencers or freelancers directly into your workspace.
Tactic Features
- Digital Asset Management. Centralize all your files in a secure repository where you can search, preview, and version assets instantly.
- Workflow Builder. Design custom production pipelines that move tasks through your specific approval stages and trigger automated actions.
- Metadata Customization. Create your own tagging systems and data schemas to organize files exactly how your business operates.
- Check-in/Check-out. Prevent file conflicts by locking assets while you work on them and maintaining a complete version history.
- Automated Notifications. Keep your team informed with automatic alerts when assets are updated, approved, or require immediate attention.
- Visual Project Tracking. Monitor the progress of your entire production schedule through integrated Gantt charts and status dashboards.
Pricing Comparison
Air Pricing
- Up to 3 guests
- 5GB of storage
- Unlimited boards
- Smart search and filtering
- Basic image and video previews
- Everything in Free, plus:
- Unlimited guests
- 100GB of storage included
- Advanced search capabilities
- Custom branding for share links
- Version history tracking
Tactic Pricing
Pros & Cons
Air
Pros
- Visual-first interface makes finding creative assets intuitive
- AI auto-tagging saves hours of manual data entry
- Smooth video playback and frame-accurate commenting features
- Easy to share professional galleries with external clients
Cons
- Storage costs can scale quickly for high-volume video teams
- Mobile app experience is less robust than desktop
- Initial upload and indexing of large libraries takes time
Tactic
Pros
- Highly customizable to fit unique enterprise workflows
- Robust version control prevents accidental data loss
- Powerful API allows for deep technical integrations
- Handles extremely large file volumes with ease
Cons
- Significant learning curve for non-technical users
- Initial setup requires dedicated development resources
- Interface feels more functional than modern aesthetic