Houzz Pro
Houzz Pro is an all-in-one business management software designed specifically for home construction and design professionals to manage projects, market services, and streamline client communication in one place.
Lasso CRM
Lasso CRM is a specialized customer relationship management software designed specifically for new home builders, developers, and sales agencies to convert more prospects into homeowners through automated lead management.
Quick Comparison
| Feature | Houzz Pro | Lasso CRM |
|---|---|---|
| Website | houzz.com | lassocrm.com |
| Pricing Model | Subscription | Custom |
| Starting Price | $65/month | Custom Pricing |
| FREE Trial | ✓ 30 days free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2009 | 2003 |
| Headquarters | Palo Alto, USA | Vancouver, Canada |
Overview
Houzz Pro
Houzz Pro provides a dedicated suite of tools built specifically for residential contractors and design professionals. You can manage your entire business lifecycle from a single dashboard, starting with lead generation and moving through to final invoicing. The platform helps you stand out to homeowners by creating professional 3D floor plans, mood boards, and branded proposals that clearly communicate your vision.
You can also take control of your project finances with integrated tools for estimates, change orders, and online payments. By centralizing your client communications and project schedules, you reduce the risk of errors and keep your team aligned. Whether you are a solo designer or a growing construction firm, the software helps you automate administrative tasks so you can spend more time on the job site.
Lasso CRM
Lasso CRM helps you manage the entire lifecycle of a new home sale, from the moment a lead registers on your website to the day they move in. Unlike general-purpose CRMs, this platform is built specifically for the real estate industry, meaning you get pre-configured workflows for high-volume sales environments. You can capture leads automatically from your website, third-party listing sites, and onsite kiosks to ensure no prospect falls through the cracks.
The software enables you to automate your follow-up processes with personalized email templates and scheduled touchpoints. You can also track inventory, manage contracts, and generate detailed sales reports to see exactly which marketing sources are driving your revenue. It simplifies the complex process of selling new construction by keeping your entire sales team synchronized on a single, industry-specific platform.
Overview
Houzz Pro Features
- 3D Floor Planner Create detailed 2D and 3D floor plans in minutes to help your clients visualize their renovated space before work begins.
- Lead Management Track every potential client from initial inquiry to signed contract using a visual pipeline that ensures no follow-up falls through.
- Estimates and Proposals Build professional, branded estimates using local labor and material costs to get your project approvals faster and more accurately.
- Client Dashboard Provide your clients with a private portal where they can view project schedules, approve change orders, and make secure payments.
- Mood Boards Develop visual concept boards with products from the Houzz library to communicate your design direction and get immediate client feedback.
- Online Payments Get paid faster by sending digital invoices that allow your clients to pay via credit card or ACH bank transfers.
- Project Scheduling Map out your project timeline with Gantt charts to keep your subcontractors on track and your clients informed of progress.
- Mobile App Access your project details, upload site photos, and message clients directly from your phone while you are out in the field.
Lasso CRM Features
- Lead Management. Capture leads automatically from your website and listing services so you can respond to every inquiry instantly.
- Sales Automation. Set up automated email workflows and follow-up reminders to keep your prospects engaged throughout their long buying journey.
- Inventory Tracking. Monitor the status of every lot and floorplan in real-time to provide accurate availability to your potential buyers.
- Email Marketing. Create and send professional mass emails to your entire database with built-in templates designed for real estate promotions.
- Reporting & Analytics. Run detailed reports on traffic, sales velocity, and marketing ROI to make data-driven decisions for your communities.
- Mobile Access. Access your prospect data and update lead status from the sales center or the field using any mobile device.
Pricing Comparison
Houzz Pro Pricing
- Lead management CRM
- Estimates and proposals
- 3D floor plans
- Online payments
- Client dashboard
- Mobile app access
- Everything in Starter, plus:
- Project schedules
- Change orders
- Task management
- QuickBooks Online integration
- Mood boards
Lasso CRM Pricing
Pros & Cons
Houzz Pro
Pros
- Excellent visual tools for client presentations
- Centralizes all client communication in one place
- Easy to create professional-looking estimates quickly
- Strong mobile app functionality for field work
- Seamless integration with the Houzz marketplace
Cons
- Learning curve for the 3D modeling tools
- Marketing features can be expensive for startups
- Customer support response times can vary
- Limited customization for some document templates
Lasso CRM
Pros
- Built specifically for new home sales workflows
- Excellent automated lead capture from listing sites
- Highly effective mass email and marketing tools
- Strong reporting on lead sources and conversions
- Responsive customer support team for technical help
Cons
- Interface feels dated compared to modern CRMs
- Learning curve for setting up complex workflows
- Limited customization options for specific niche needs