ARI vs Frazer Comparison: Reviews, Features, Pricing & Alternatives in 2026

ARI provides a comprehensive suite of tools specifically built for dealers in the powersports, marine, and outdoor power equipment industries. You can manage your entire storefront and back-office operations through a single platform that connects your physical inventory to a high-performing digital presence. The software focuses on helping you move units faster by automating lead management and keeping your online catalogs updated with the latest OEM data.

Beyond simple inventory tracking, you can build professional, mobile-responsive websites that integrate directly with your showroom floor. The platform solves the common headache of manual data entry by providing access to massive libraries of parts and accessories diagrams. Whether you are running a single-location repair shop or a multi-brand dealership, you can streamline your sales process and improve customer retention through built-in marketing and service tools.

Frazer is a specialized dealer management system (DMS) built specifically for the needs of independent used car dealers. You can manage your entire dealership lifecycle from a single interface, including inventory tracking, customer processing, and complex sales paperwork. The software simplifies the often-tedious task of staying compliant with state-specific forms and regulations, ensuring your documentation is always accurate and professional.

You can also handle your own financing with built-in Buy-Here-Pay-Here (BHPH) tools or integrate with external lenders. The platform eliminates the need for separate accounting software by providing full general ledger capabilities tailored for the automotive industry. Whether you are a small lot or a high-volume independent dealer, you can streamline your daily operations and focus more on selling cars than managing paperwork.

• Smart Inventory Management Showcase your units with automated data feeds and high-quality images that sync across your website and third-party marketplaces.
• PartStream Diagrams Let your customers find the exact parts they need using interactive OEM diagrams that simplify the ordering process.
• Lead Management Capture and track every inquiry from your website so you can respond faster and close more unit sales.
• E-commerce Integration Sell parts, garments, and accessories online with a secure shopping cart that handles shipping and tax calculations automatically.
• Service Management Schedule repair jobs and track technician productivity to ensure your service department remains profitable and organized.
• Responsive Websites Launch a professional dealership website optimized for mobile devices to reach customers wherever they are searching.

• Inventory Management. Track your vehicle costs, floor planning, and maintenance records while automatically uploading your listings to over 200 marketing websites.
• Sales Processing. Generate all necessary state-specific buyer orders, bills of sale, and title applications with pre-filled data to save time and reduce errors.
• BHPH Collections. Manage your own financing with automated payment scheduling, late fee calculations, and detailed customer payment history tracking.
• Integrated Accounting. Monitor your dealership's financial health with a full general ledger that tracks every penny from sales, expenses, and inventory costs.
• Digital Document Storage. Scan and attach important documents directly to vehicle or customer records so you can go paperless and find files instantly.
• Credit Reporting. Report your customers' payment history to major credit bureaus directly through the software to help them build credit while protecting your assets.