AutoManager vs Lasso CRM Comparison: Reviews, Features, Pricing & Alternatives in 2026

Detailed side-by-side comparison to help you choose the right solution for your team

Updated Apr 2026 8 min read

AutoManager

0.0 (0 reviews)

AutoManager provides comprehensive dealership management software and marketing solutions designed to help independent used car dealers manage inventory, process sales, and streamline their entire business operations.

Starting at --
Free Trial NO FREE TRIAL
VS

Lasso CRM

0.0 (0 reviews)

Lasso CRM is a specialized customer relationship management software designed specifically for new home builders, developers, and sales agencies to convert more prospects into homeowners through automated lead management.

Starting at --
Free Trial NO FREE TRIAL

Quick Comparison

Feature AutoManager Lasso CRM
Website automanager.com lassocrm.com
Pricing Model Subscription Custom
Starting Price Custom Pricing Custom Pricing
FREE Trial ✘ No free trial ✘ No free trial
Free Plan ✘ No free plan ✘ No free plan
Product Demo ✓ Request demo here ✓ Request demo here
Deployment saas desktop mobile cloud mobile
Integrations CarGurus Cars.com Autotrader TrueCar Facebook Marketplace QuickBooks Experian Equifax TransUnion RouteOne Zillow Realtor.com BDX Mailchimp Constant Contact BombBomb CallRail Microsoft Outlook
Target Users small-business mid-market small-business mid-market enterprise
Target Industries Automotive real-estate
Customer Count 0 0
Founded Year 1987 2003
Headquarters Irvine, USA Vancouver, Canada

Overview

A

AutoManager

AutoManager provides a complete suite of tools designed specifically for independent automotive dealers to run their businesses more efficiently. You can manage your entire vehicle lifecycle from a single platform, starting with VIN decoding and inventory acquisition through to final sale and financing. The platform eliminates the need for multiple disconnected systems by combining inventory management, deal processing, and digital marketing into one unified workflow.

You can easily push your inventory to over 100 third-party marketplaces and manage your own dealership website with real-time updates. The software also handles complex tasks like printing specialized state forms, managing Buy Here Pay Here (BHPH) financing, and tracking customer interactions. Whether you operate a single small lot or manage multiple locations, you can scale your operations while maintaining full control over your data and compliance requirements.

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Lasso CRM

Lasso CRM helps you manage the entire lifecycle of a new home sale, from the moment a lead registers on your website to the day they move in. Unlike general-purpose CRMs, this platform is built specifically for the real estate industry, meaning you get pre-configured workflows for high-volume sales environments. You can capture leads automatically from your website, third-party listing sites, and onsite kiosks to ensure no prospect falls through the cracks.

The software enables you to automate your follow-up processes with personalized email templates and scheduled touchpoints. You can also track inventory, manage contracts, and generate detailed sales reports to see exactly which marketing sources are driving your revenue. It simplifies the complex process of selling new construction by keeping your entire sales team synchronized on a single, industry-specific platform.

Overview

A

AutoManager Features

  • DeskManager DMS Manage your inventory, print state-specific forms, and calculate complex deals with a comprehensive dealership management system.
  • WebManager Marketing Build a professional dealership website and automatically sync your inventory to major marketplaces like CarGurus and Cars.com.
  • Mobile Inventory App Scan VIN barcodes with your phone to instantly add vehicles to your inventory and upload photos from the lot.
  • Buy Here Pay Here Tools Track loans, process payments, and manage collections with built-in financing tools designed for independent dealers.
  • Integrated CRM Capture leads from your website and third-party sites to track every customer interaction and close more deals.
  • Digital Document Storage Store all your deal jackets and compliance documents digitally to reduce paperwork and find information instantly.
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Lasso CRM Features

  • Lead Management. Capture leads automatically from your website and listing services so you can respond to every inquiry instantly.
  • Sales Automation. Set up automated email workflows and follow-up reminders to keep your prospects engaged throughout their long buying journey.
  • Inventory Tracking. Monitor the status of every lot and floorplan in real-time to provide accurate availability to your potential buyers.
  • Email Marketing. Create and send professional mass emails to your entire database with built-in templates designed for real estate promotions.
  • Reporting & Analytics. Run detailed reports on traffic, sales velocity, and marketing ROI to make data-driven decisions for your communities.
  • Mobile Access. Access your prospect data and update lead status from the sales center or the field using any mobile device.

Pricing Comparison

A

AutoManager Pricing

L

Lasso CRM Pricing

Pros & Cons

M

AutoManager

Pros

  • Comprehensive state-specific form library ensures compliance
  • Reliable inventory syncing across multiple marketplaces
  • Excellent technical support from industry experts
  • Robust financing tools for BHPH dealers

Cons

  • Interface feels dated compared to modern apps
  • Initial setup requires significant time and effort
  • Mobile app features are more limited than desktop
A

Lasso CRM

Pros

  • Built specifically for new home sales workflows
  • Excellent automated lead capture from listing sites
  • Highly effective mass email and marketing tools
  • Strong reporting on lead sources and conversions
  • Responsive customer support team for technical help

Cons

  • Interface feels dated compared to modern CRMs
  • Learning curve for setting up complex workflows
  • Limited customization options for specific niche needs
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