Autosoft DMS vs Lasso CRM Comparison: Reviews, Features, Pricing & Alternatives in 2026

Detailed side-by-side comparison to help you choose the right solution for your team

Updated Apr 2026 8 min read

Autosoft DMS

0.0 (0 reviews)

Autosoft DMS is a cloud-based automotive management platform that integrates sales, service, inventory, and accounting workflows to help car dealerships streamline daily operations and improve profitability.

Starting at --
Free Trial NO FREE TRIAL
VS

Lasso CRM

0.0 (0 reviews)

Lasso CRM is a specialized customer relationship management software designed specifically for new home builders, developers, and sales agencies to convert more prospects into homeowners through automated lead management.

Starting at --
Free Trial NO FREE TRIAL

Quick Comparison

Feature Autosoft DMS Lasso CRM
Website autosoftdms.com lassocrm.com
Pricing Model Custom Custom
Starting Price Custom Pricing Custom Pricing
FREE Trial ✘ No free trial ✘ No free trial
Free Plan ✘ No free plan ✘ No free plan
Product Demo ✓ Request demo here ✓ Request demo here
Deployment cloud mobile cloud mobile
Integrations RouteOne Dealertrack Carfax Experian Equifax TransUnion Xtime vAuto Zillow Realtor.com BDX Mailchimp Constant Contact BombBomb CallRail Microsoft Outlook
Target Users small-business mid-market small-business mid-market enterprise
Target Industries automotive real-estate
Customer Count 0 0
Founded Year 1988 2003
Headquarters West Middlesex, USA Vancouver, Canada

Overview

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Autosoft DMS

Autosoft DMS provides you with a centralized platform to run every department of your automotive dealership. You can manage your entire vehicle lifecycle from acquisition to final sale while keeping your front and back offices perfectly synced. The software eliminates manual data entry by connecting your sales floor, service bay, and accounting office in a single cloud-based ecosystem.

You can track real-time inventory levels, process repair orders faster, and close deals with integrated desking tools. The platform is designed specifically for franchise and independent automotive retailers who want to replace disconnected legacy systems with a modern, mobile-friendly interface. It helps you reduce transaction times and provides clear visibility into your dealership's financial health through automated reporting.

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Lasso CRM

Lasso CRM helps you manage the entire lifecycle of a new home sale, from the moment a lead registers on your website to the day they move in. Unlike general-purpose CRMs, this platform is built specifically for the real estate industry, meaning you get pre-configured workflows for high-volume sales environments. You can capture leads automatically from your website, third-party listing sites, and onsite kiosks to ensure no prospect falls through the cracks.

The software enables you to automate your follow-up processes with personalized email templates and scheduled touchpoints. You can also track inventory, manage contracts, and generate detailed sales reports to see exactly which marketing sources are driving your revenue. It simplifies the complex process of selling new construction by keeping your entire sales team synchronized on a single, industry-specific platform.

Overview

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Autosoft DMS Features

  • Cloud-Based Accounting Manage your general ledger and financial reporting from any device with real-time updates across all dealership departments.
  • Integrated Desking Close deals faster by comparing multiple finance scenarios and pulling credit reports directly within your sales workflow.
  • Service Management Streamline your service bay with electronic repair orders, technician scheduling, and automated parts inventory tracking.
  • Inventory Management Track your vehicle costs and status in real-time while automatically pushing listings to third-party marketplaces.
  • Customer Management Keep detailed records of every customer interaction to personalize your marketing and improve long-term retention rates.
  • F&I Integration Submit credit applications to lenders instantly and generate accurate compliance documents without re-keying customer data.
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Lasso CRM Features

  • Lead Management. Capture leads automatically from your website and listing services so you can respond to every inquiry instantly.
  • Sales Automation. Set up automated email workflows and follow-up reminders to keep your prospects engaged throughout their long buying journey.
  • Inventory Tracking. Monitor the status of every lot and floorplan in real-time to provide accurate availability to your potential buyers.
  • Email Marketing. Create and send professional mass emails to your entire database with built-in templates designed for real estate promotions.
  • Reporting & Analytics. Run detailed reports on traffic, sales velocity, and marketing ROI to make data-driven decisions for your communities.
  • Mobile Access. Access your prospect data and update lead status from the sales center or the field using any mobile device.

Pricing Comparison

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Autosoft DMS Pricing

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Lasso CRM Pricing

Pros & Cons

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Autosoft DMS

Pros

  • Intuitive interface makes training new staff members quick and easy
  • Reliable cloud access allows you to manage the store remotely
  • Strong accounting integration reduces end-of-month reconciliation time
  • Responsive customer support helps resolve technical issues quickly

Cons

  • Third-party integrations can sometimes require additional setup time
  • Reporting customization has a slight learning curve for new users
  • Occasional lag during peak usage hours in the service module
A

Lasso CRM

Pros

  • Built specifically for new home sales workflows
  • Excellent automated lead capture from listing sites
  • Highly effective mass email and marketing tools
  • Strong reporting on lead sources and conversions
  • Responsive customer support team for technical help

Cons

  • Interface feels dated compared to modern CRMs
  • Learning curve for setting up complex workflows
  • Limited customization options for specific niche needs
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