Backbase vs Glance

<p>Backbase helps you transform your financial institution into a digital-first bank by unifying all your customer journeys onto a single platform. Instead of struggling with fragmented legacy systems, you can manage retail, business, and wealth management services through one cohesive interface. This approach allows you to move away from product-siloed operations and focus entirely on the customer experience across web and mobile channels.</p> <p>You can orchestrate every touchpoint in the customer lifecycle, from initial onboarding and daily banking to complex loan applications. The platform acts as an engagement layer that sits on top of your existing core banking systems, giving you the flexibility to innovate quickly without the risk of a complete core replacement. It is designed specifically for mid-to-large sized banks and credit unions looking to compete with digital-native challengers.</p>

<p>Glance helps you bridge the gap between digital self-service and human connection by letting your agents see exactly what your customers see. You can join your customers inside your website or mobile app instantly to provide guided navigation, resolve complex issues, and complete transactions without the friction of traditional screen sharing. It is designed specifically for enterprise-level security and privacy, ensuring sensitive data remains masked during every session.</p> <p>You can use the platform to reduce average handle times and increase first-call resolution across sales, support, and services teams. It integrates directly into your existing CRM or contact center stack, allowing your team to launch visual sessions with a single click. Whether you are helping a client fill out a complex form or closing a high-value sale, you provide a personal touch that builds long-term loyalty.</p>