Badger Maps
Badger Maps is a route optimization and field sales management software that helps outside sales representatives visualize their territory, automate schedule planning, and close more deals through efficient navigation.
Maptitude
Maptitude is a professional geographic information system software that provides you with the tools, maps, and demographic data needed to analyze locations and optimize your business territories.
Quick Comparison
| Feature | Badger Maps | Maptitude |
|---|---|---|
| Website | badgermapping.com | caliper.com |
| Pricing Model | Subscription | One_time |
| Starting Price | $58/month | $99/month |
| FREE Trial | ✓ 7 days free trial | ✓ 30 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2012 | 1983 |
| Headquarters | San Francisco, USA | Newton, USA |
Overview
Badger Maps
Badger Maps is a specialized tool designed specifically for field sales representatives who spend their days on the road. You can visualize all your customers on an interactive map, allowing you to see exactly where your opportunities lie and how to reach them most efficiently. By automating the tedious process of manual route planning, you can spend less time behind the wheel and more time in front of qualified prospects.
The platform acts as a mobile companion to your existing sales workflow, helping you manage your territory with features like lead generation and check-ins. You can filter your customers by key metrics, color-code your map for better organization, and sync everything with your preferred CRM. Whether you are a solo sales rep or part of a large field team, it helps you optimize your daily schedule to increase your meetings by up to 25%.
Maptitude
Maptitude gives you a professional-grade geographic information system (GIS) that combines powerful mapping tools with extensive built-in demographic data. You can visualize your business data on detailed maps to uncover hidden patterns, identify high-potential markets, and make smarter location-based decisions. Whether you are managing sales territories, planning delivery routes, or selecting new site locations, the software provides the spatial intelligence you need to succeed.
You can easily integrate your own spreadsheets and databases to create color-coded maps, heat maps, and radius reports. The platform is designed for business analysts, franchise managers, and logistics planners who need desktop-based power without the complexity of traditional enterprise GIS systems. It helps you solve spatial problems quickly by including everything you need—software, maps, and data—in a single package.
Overview
Badger Maps Features
- Route Optimization Create the fastest path between your appointments and automatically reorder stops to save hours of driving time every day.
- Customer Visualization See your entire customer base on a map and use color-coding to identify your most valuable accounts instantly.
- Lead Generation Find new prospects in your immediate area by searching for keywords and adding them directly to your daily route.
- CRM Integration Keep your data consistent by syncing your notes, appointments, and customer details directly with your existing CRM platform.
- Check-ins and Notes Log your meeting details and follow-up tasks immediately after a visit using your mobile device while still on-site.
- Territory Management Filter your map by sales stage, last visit date, or priority to ensure you never miss a critical follow-up.
Maptitude Features
- Territory Management. Create, balance, and manage sales or service territories using automated tools to ensure equal workload distribution across your team.
- Route Optimization. Calculate the most efficient paths for your fleet with multi-stop routing that accounts for time, distance, and specific delivery windows.
- Demographic Analysis. Access built-in Census data to analyze the population, income, and age characteristics of any area you are targeting for expansion.
- Site Selection. Identify the best locations for new facilities by analyzing proximity to customers, competitors, and key infrastructure like highways.
- Drive-Time Rings. Visualize exactly how far your customers can travel within a specific timeframe to better understand your actual market reach.
- Geocoding Tools. Pinpoint your Excel or CSV data on a map automatically by converting addresses into precise geographic coordinates.
Pricing Comparison
Badger Maps Pricing
- Route optimization
- Customer mapping
- Lead generation tools
- Check-ins and reporting
- Mobile app access
- Standard CRM integrations
- Everything in Business, plus:
- Advanced CRM integration
- Team management features
- Territory management tools
- Priority support
- Custom training sessions
Maptitude Pricing
- Full GIS toolset
- Country-specific data package
- Free technical support
- Demographic data library
- Route optimization tools
- Territory management features
- Everything in Standard, plus:
- Web-based map sharing
- Mobile map viewing
- Team collaboration tools
- Cloud data storage
- Interactive map publishing
Pros & Cons
Badger Maps
Pros
- Significantly reduces daily route planning time
- Intuitive mobile interface for on-the-road use
- Effective lead generation for finding nearby prospects
- Excellent customer support and onboarding assistance
Cons
- Higher price point compared to basic navigators
- Initial sync with complex CRMs takes time
- Occasional lag when loading very large datasets
Maptitude
Pros
- Includes massive amounts of demographic data for free
- One-time purchase avoids expensive monthly subscription costs
- Powerful routing engine handles complex multi-stop logistics
- Excellent customer support with fast response times
Cons
- Interface feels dated compared to modern web apps
- Steep learning curve for non-technical business users
- Mac users must use Windows emulation software