Bloomerang
Bloomerang is a donor management software designed to help nonprofit organizations increase retention and engagement through automated marketing, wealth screening, and intuitive relationship tracking tools.
Lasso CRM
Lasso CRM is a specialized customer relationship management software designed specifically for new home builders, developers, and sales agencies to convert more prospects into homeowners through automated lead management.
Quick Comparison
| Feature | Bloomerang | Lasso CRM |
|---|---|---|
| Website | bloomerang.com | lassocrm.com |
| Pricing Model | Subscription | Custom |
| Starting Price | $119/month | Custom Pricing |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2012 | 2003 |
| Headquarters | Indianapolis, USA | Vancouver, Canada |
Overview
Bloomerang
Bloomerang is a donor management platform built specifically to help your nonprofit thrive by focusing on donor retention. Instead of just storing contact info, you get a clear picture of your donor relationships through an interactive dashboard that highlights engagement levels and suggests the best times to reach out. You can manage your entire fundraising cycle—from processing online donations and tracking grants to sending automated email marketing campaigns—all within a single, unified system.
The platform helps you turn one-time givers into lifelong supporters by using built-in wealth screening and communication tools. You can easily generate reports to see which campaigns are working and where you need to focus your efforts. Whether you are a small local charity or a growing national organization, you can use these tools to spend less time on data entry and more time on your mission.
Lasso CRM
Lasso CRM helps you manage the entire lifecycle of a new home sale, from the moment a lead registers on your website to the day they move in. Unlike general-purpose CRMs, this platform is built specifically for the real estate industry, meaning you get pre-configured workflows for high-volume sales environments. You can capture leads automatically from your website, third-party listing sites, and onsite kiosks to ensure no prospect falls through the cracks.
The software enables you to automate your follow-up processes with personalized email templates and scheduled touchpoints. You can also track inventory, manage contracts, and generate detailed sales reports to see exactly which marketing sources are driving your revenue. It simplifies the complex process of selling new construction by keeping your entire sales team synchronized on a single, industry-specific platform.
Overview
Bloomerang Features
- Donor Engagement Meter See exactly how connected your donors are with a visual meter that tracks interactions and identifies your most loyal supporters.
- Interactive Dashboard Monitor your retention rates and fundraising progress in real-time so you always know where your organization stands financially.
- Wealth Screening Identify potential major gift donors automatically with integrated insights that highlight the giving capacity of your existing contact list.
- Automated Marketing Create and schedule personalized email campaigns and physical mailings to keep your supporters engaged throughout the entire year.
- Online Giving Forms Build custom, mobile-responsive donation pages that process payments securely and sync data directly into your donor database.
- Reporting and Analytics Generate clean, visual reports on donor retention and campaign performance to share with your board and improve your strategy.
Lasso CRM Features
- Lead Management. Capture leads automatically from your website and listing services so you can respond to every inquiry instantly.
- Sales Automation. Set up automated email workflows and follow-up reminders to keep your prospects engaged throughout their long buying journey.
- Inventory Tracking. Monitor the status of every lot and floorplan in real-time to provide accurate availability to your potential buyers.
- Email Marketing. Create and send professional mass emails to your entire database with built-in templates designed for real estate promotions.
- Reporting & Analytics. Run detailed reports on traffic, sales velocity, and marketing ROI to make data-driven decisions for your communities.
- Mobile Access. Access your prospect data and update lead status from the sales center or the field using any mobile device.
Pricing Comparison
Bloomerang Pricing
- Up to 1,000 donor records
- Unlimited users
- Unlimited online giving forms
- Email marketing tools
- Wealth screening insights
- Standard support access
- Everything in Level 1, plus:
- Increased record capacity
- Full donor relationship tracking
- Automated engagement scoring
- Grant tracking capabilities
- Advanced reporting tools
Lasso CRM Pricing
Pros & Cons
Bloomerang
Pros
- Intuitive interface makes training new staff and volunteers very easy
- Visual engagement scoring helps prioritize high-value donor outreach
- Excellent customer support with quick response times for technical issues
- Seamless integration between online giving forms and the main database
Cons
- Monthly subscription costs are higher than some entry-level competitors
- Email template builder can feel restrictive for advanced designers
- Reporting filters require a slight learning curve to master fully
Lasso CRM
Pros
- Built specifically for new home sales workflows
- Excellent automated lead capture from listing sites
- Highly effective mass email and marketing tools
- Strong reporting on lead sources and conversions
- Responsive customer support team for technical help
Cons
- Interface feels dated compared to modern CRMs
- Learning curve for setting up complex workflows
- Limited customization options for specific niche needs